The workwear brand’s new launches reimagine classic ranch and workwear silhouettes with lightweight, modern safety features for long days in agriculture and the trades
Global workwear brand STRAUSS today announced the expansion of its U.S. product lineup with the launch of the Doonan High Safety Toe Work Boot and the introduction of its new e.s.t:aktik performance workwear collection. These new items bring Western-inspired design and lightweight, performance-driven gear to workers across agriculture, ranching, and the skilled trades.
Together, the launches reflect STRAUSS’ continued focus on modernizing classic workwear for real working environments by combining heritage silhouettes with lightweight materials and jobsite-tested durability. Each piece is designed to function as a true tool on the job, supporting long days, constant movement, and demanding conditions. “In agriculture and ranching, as well as on every jobsite, practical workwear isn’t just helpful—it’s essential,” said Henning Strauss, CEO at STRAUSS. “We focus on making gear that works as hard as those who keep our land and industries moving.”
A Safety-Engineered Take on a Western Work Essential
The Doonan High Safety Toe Work Boot brings STRAUSS’ modern safety and design approach to one of the most trusted silhouettes in agriculture and ranching. Built for long days on your feet, the Doonan pairs rugged Western styling with cutting-edge safety. Featuring a waxed nubuck upper with waterproof membrane, a composite toe cap, and a host of other top safety features, the boot delivers dependable protection without sacrificing wearability. Designed for farm, ranch, and jobsite environments, the Doonan is built for workers who rely on Western footwear as a daily tool.
At the core of the Doonan’s fit and stability lies the BOA® Fit System, which provides secure, adjustable support throughout long shifts and demanding conditions. STRAUSS’ use of the BOA® Fit System reflects the brand’s broader commitment to functional innovation in work footwear. In January 2026, STRAUSS CEO Henning Strauss was recognized with the BOA® Pioneer Award for innovative applications of the BOA® Fit System in shoe design, reinforcing STRAUSS’ leadership in safety-focused and performance-driven footwear and future-oriented design thinking.
Introducing e.s.t:aktik: A New Lightweight Workwear Line Inspired by Ranch Life Designed from the ground up, STRAUSS’ new e.s.t:aktik line reimagines ranch-inspired workwear with an ultra-light, technical edge. The collection introduces stretch ripstop fabrics that breathe, flex, and resist abrasion, supporting workers who move constantly between tasks, tools, and terrain.
From cargo pants and bib overalls to work shirts and performance tees, e.s.t:aktik is built for mobility, durability, and comfort throughout long, physically demanding days. Reinforced seams and thoughtful construction ensure the line performs across agriculture, ranching, and the trades without compromising on fit or function.
The Doonan High Safety Toe Work Boot and select e.s.t:aktik styles are available now, with additional pieces arriving throughout the spring. View this collection and other new arrivals at STRAUSS.com.
INTRODUCING:
Doonan High Safety Toe Work Boot – Western tradition meets cutting-edge safety: The Doonan boot features the BOA® Fit System, a waxed nubuck upper with waterproof membrane, a composite toe cap, and a host of other top safety features—keeping you sure-footed on the job.
Stretch Ripstop Cargo Work Bib Overall e.s.t:aktik – Lighter, more durable, and more comfortable than your old-school work bib, this ultra-lightweight, stretch ripstop work bib is built to perform in the heat. Reinforced seams and pockets provide an extra dose of durability.
Stretch Ripstop Cargo Work Shorts e.s.t:aktik – Dominate the job with a tactical edge in these ultra-lightweight work shorts. Inspired by classic ranch gear and rebuilt for today’s pace, they feature breathable, abrasion-resistant stretch ripstop, reinforced stitching, and functional cargo pockets for durable, all-day performance.
Stretch Ripstop Cargo Work Pants e.s.t:aktik – Rooted in classic workwear but re-engineered for modern performance, the e.s.t:aktik cargo work pants are built with an ultra-light ripstop fabric that stretches, breathes, and holds strong against wear. These work pants are perfect for long days in the heat.
Enhanced Visibility Functional T-Shirt e.s.t:aktik – Stay cool, visible, and comfortable all day long with this enhanced vis tee. Supremely lightweight, breathable, and quick-drying fabric ensures it can handle long shifts in the sun, dirt, and heat.
Stretch Ripstop Short & Long Sleeve Shirt e.s.t:aktik – Built with a tactical edge, these work shirts blend traditional Western-inspired styling with ultra-light, stretch ripstop fabric. Strategic ventilation panels help regulate airflow, keeping you cool on the hottest days. Coming this spring!
