The Cast Iron Soil Pipe Institute (CISPI) is pleased to announce the launch of its new brand identity. The new logo and supporting brand assets were updated to introduce a new generation of plumbing engineers, designers, code officials, contractors and installers to the Institute. Designed by Agency McKenna in Chicago, IL, the new brand identity Read more
Francesca Dunbar
The Cast Iron Soil Pipe Institute (CISPI) is pleased to announce the launch of its new brand identity. The new logo and supporting brand assets were updated to introduce a new generation of plumbing engineers, designers, code officials, contractors and installers to the Institute.
Designed by Agency McKenna in Chicago, IL, the new brand identity fits into the Institute’s larger marketing communications strategy to build broad-scale awareness within the building and construction industry. Because the Institute communicates with a variety of audiences, it was especially important to create branding that was easily recognizable. The specification and implementation of cast iron soil pipe products involves a myriad of groups in the supply chain, including building owners, contractors and commercial plumbing professionals.
The new identity incorporates a bright red and blue color scheme that reinforces the Institute’s “Made in America” heritage and represents the CISPI member companies that manufacture cast iron soil pipe products domestically. The energetic use of color and multidimensional curves brings vibrancy to the “C I” trademark. The updated tagline, “CISPI – The Mark of Quality” emphasizes the product’s high-quality manufacture found only in American-made products. The new branding has a distinctly modern feel with continuity to the Institute’s past logo designs.
Dave Parney, CISPI Executive Vice President, was especially pleased with the new look. “I am very proud to announce the launch of our new brand. I believe our new branding is distinctive enough to appeal to younger audiences, but will still resonate with the seasoned industry professionals who have known the CISPI brand for years.”
CISPI Board of Director, Francesca Dunbar, continues, “Our new branding supports the Institute’s current priorities and highlights the quality that the Institute has maintained for years. It will be an important asset for us as we look to expand our reach to new audiences across the country.”
Biennially, ASPE presents the prestigious Industry Award to companies that have provided outstanding service to the advancement of plumbing engineering technology. This year, ASPE is pleased to present Industry Awards to McWane Inc. and QuantumFlo. “The support that both companies have given in time, education, and resources to this Society in recent years has been exceptional,” Read more
Biennially, ASPE presents the prestigious Industry Award to companies that have provided outstanding service to the advancement of plumbing engineering technology. This year, ASPE is pleased to present Industry Awards to McWane Inc. and QuantumFlo.
“The support that both companies have given in time, education, and resources to this Society in recent years has been exceptional,” says Thomas P. Sharp, ASPE’s Vice President, Affiliate. “Although it is always tough for ASPE to narrow down the award selection process to only two companies, both are very deserving of this honor in every criteria.”
The McWane Plumbing Group is part of the McWane, Inc. group of companies. The Plumbing Group manufactures cast iron soil pipe and fittings, no-hub couplings, and drains. Headquartered in Birmingham, Alabama, McWane is a global manufacturer of ductile iron products and is one of the world’s most important suppliers of waterworks and monitoring products.
“We are honored to receive the Industry Award from ASPE, and we look forward to future opportunities where we can serve the engineering community,” says Francesca Dunbar, Vice President of Marketing for the McWane Plumbing Group. “We are always looking for opportunities where we can support ASPE’s efforts, from sponsorships to the development of continuing education content.”
Founded in 2007, QuantumFlo is a world leader in pumping and pump control system technologies and an innovator of sizing and selection applications and rules for variable-speed pumping. The company’s packaged plumbing booster systems are custom-built to customer specifications and include integrated control technology to ensure efficiency.
“QuantumFlo is delighted and honored to be selected as a 2020 recipient of the ASPE Industry Award,” says David Carrier, Founder & CEO of QuantumFlo. “On behalf of our QuantumFlo representatives, specifiers, and employees, we would like to thank ASPE for this special recognition and ongoing support of our efforts to propel the plumbing industry through technology innovation. We are pleased to serve ASPE member engineers and work hand-in-hand with them to collectively address and solve challenges with highly intelligent solutions.”
Both McWane and QuantumFlo are ASPE Affiliate Sponsors and ASPE CEU Providers in addition to being long-time supporters of ASPE conferences and local ASPE Chapter events.
“I am very pleased and proud that two excellent Affiliate Sponsors of ASPE received the ASPE 2020 Industry Award,” Sharp continued. “McWane and QuantumFlo have both invested so much in the advancement of the plumbing engineering profession in addition to being excellent stewards of ASPE as valuable and engaged Affiliates. On behalf of all of ASPE’s valuable Affiliate partners, I extend warm congratulations and deepest thanks to both McWane and QuantumFlo.”
McWane Plumbing Group, a division of McWane, Inc. announced the appointment of Francesca Dunbar to Vice President of Group Marketing effective immediately. Francesca was also recently elected to serve on the board of directors of the industry’s trade association, the Cast Iron Soil Pipe Institute (CISPI), where she will also chair the Education and Membership Read more
McWane Plumbing Group, a division of McWane, Inc. announced the appointment of Francesca Dunbar to Vice President of Group Marketing effective immediately.
Francesca was also recently elected to serve on the board of directors of the industry’s trade association, the Cast Iron Soil Pipe Institute (CISPI), where she will also chair the Education and Membership Advisory Group.
“I am proud to announce this promotion,” said Kurt Winter, Executive Vice President of McWane Plumbing Group. “Throughout her tenure at McWane, Francesca has contributed significantly to the successes of the plumbing division.”
In her role, Dunbar is responsible for developing and executing marketing strategies for all division brands including: AB&I Foundry, Tyler Pipe & Coupling, Anaco-Husky, Wade Drains, Bibby-Ste-Croix and McWane Technical Services. Dunbar has extensive experience in domestic and international marketing across a spectrum of industries. Francesca has served as McWane Plumbing Group’s Director of Group Marketing for the past five years overseeing all aspects of brand marketing and strategic programs.