New Ratcheting Knife, TubiX® S and StepCut® XL also included in launch Several exciting new items have just been released to the North American market from professional pliers manufacturer KNIPEX Tools. Most notably is the KNIPEXTEND System, which offers a more comfortable grip and customization opportunities. The new tri-color comfort grip handle is comprised of Read more
Knipex
New Ratcheting Knife, TubiX® S and StepCut® XL also included in launch
Several exciting new items have just been released to the North American market from professional pliers manufacturer KNIPEX Tools.
Most notably is the KNIPEXTEND System, which offers a more comfortable grip and customization opportunities. The new tri-color comfort grip handle is comprised of three materials: a textured surface for greater grip & enhanced control (gray), a soft component for added comfort (blue), and a high strength material for maximum durability (red). At the base of the handle are two slots which enable users to customize their tool with ColorCoded Clips or a TetheredTool Clip. Ten ColorCoded Clips are available (sold individually or in two available sets) for quick identification of tools in your bag and ownership on jobsites while the TetheredTool Clip easily connects your tool to the KNIPEX Tethered Tool System, providing effective protection against accidents caused by falling tools.
Select pliers with the KNIPEXTEND System are available now with more being transitioned as demand and distributor inventory levels warrant.
“At KNIPEX, we take great pride in offering an extensive range of high-quality pliers and we’re excited to be in the process of transitioning away from our dual component handle to the new, innovative comfort handle design.” said KNIPEX Tools North America President, Todd Shumate. He continued, “The transition is a gradual one, but our distributors have started receiving the first wave of KNIPEXTEND tools and are ready to put them in the hands of eager customers”.
Three additional tools have been released in recent months. The popular StepCut® Cable Shears is now available in a larger size at 9″ in length and in three handle styles (including the KNIPEXTEND). Rounding out the TubiX Pipe Cutter family is the TubiX® S, a compact pipe cutter at 3″ perfect for cutting copper and steel pipes in confined spaces. Finally, a 5 3/4″ Ratcheting Knife for stripping large diameter cable sheaths with considerably less effort.
More information about the latest innovations can be found on the KNIPEX Tools North America website and YouTube channel.
KNIPEX Tools North America introduces the new “Master of Craft” brand campaign in tandem with this year’s SEMA show in Las Vegas, NV. As a longstanding partner to tradespeople all over the world looking for best-in-class pliers, KNIPEX will begin honoring best-in-class tradesmen who take their work from ordinary to exceptional. The brand campaign will Read more
KNIPEX Tools North America introduces the new “Master of Craft” brand campaign in tandem with this year’s SEMA show in Las Vegas, NV.
As a longstanding partner to tradespeople all over the world looking for best-in-class pliers, KNIPEX will begin honoring best-in-class tradesmen who take their work from ordinary to exceptional. The brand campaign will bring to life a true master of their craft in each industry segment the pliers manufacturer has an offering in. From automotive, electrical, plumbing, HVAC, aviation and many more the storytelling will highlight how far each master of craft has come and the tools that helped them get there. With the tagline “See How Far Your Hands Will Take You”, there will be an emphasis on the power of using your physical hands to pave your own road to success.
“For so many years our marketing communication pieces mainly focused on our tools – the applications, specs, features and benefits” Beverly Richards, VP of Marketing for KNIPEX Tools North America said. She continued “We’re really excited to breathe some new life into the KNIPEX brand in North America and feel the Master of Craft campaign is a perfect way to tell the story of our end users here”.
KNIPEX partnered with Charles Sanville, The Humble Mechanic and longtime KNIPEX user, for the automotive chapter of the Master of Craft: See How Far Your Hands Will Take You campaign. Charles is a Volkswagen technician and mechanic. He also is a staple in the automotive community, sharing his knowledge on all types of car repair and offering a place for everyone to connect and learn. He has been fixing cars as well as training & mentoring young techs for over 10 years.
Beginning in September 2022, KNIPEX Tools North America officially began working with the Minneapolis based full-service agency, SixSpeed. SixSpeed defines itself as “an independent creative marketing agency making the world’s most adventurous brands impossible to imitate.” The agency specializes in brand communication strategy, non-traditional consumer marketing, influencer and engagement marketing, events, content capture, production, and more. The “Master of Craft” campaign is the first major project between the two companies.
The Master of Craft campaign will live mainly on social channels (YouTube, Instagram, Facebook and LinkedIn) and the KNIPEX North America website. It will come to life through video & photo assets, email marketing communication, print pieces, tradeshow booth graphics, and more.