Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services businesses. Powered by Scorpion AI and Scorpion’s team of Read more
Industry News
Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI
Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services
businesses. Powered by Scorpion AI and Scorpion’s team of service industry marketing experts, RevenueMAX helps home services businesses get found online, chosen by those prospects, and know exactly what’s driving revenue growth from their marketing investments.
“For the first time, service businesses can go beyond traditional lead generation. They can now use high-quality lead and customer data to fully optimize their marketing strategy for the best return on investment”, stated Rustin Kretz, CEO and Founder of Scorpion. “RevenueMAX drives every part of a business’s digital marketing strategy, and uses first-party lead and customer data to optimize digital advertising campaigns across Google, Bing, Meta, Thumbtack, and other lead generation partners integrated with Scorpion. The result is more valuable revenue and better customer growth.”
RevenueMAX isn’t just about optimizing ads—it’s about creating a comprehensive digital marketing strategy for long-term growth. By leveraging first-party data and Scorpion’s advanced AI, home services businesses can now take control of every aspect of their marketing. From managing digital ads to understanding what drives customer decisions, businesses using RevenueMAX have seen a 12x return on their investment since its initial beta launch.
“RevenueMAX is focused on driving the growth that matters most—revenue,” said Kretz. “We’ve created a solution that delivers transparency, efficiency, and a direct connection between marketing investments and revenue outcomes. It’s a game-changer for service businesses looking to optimize every part of their marketing strategy to drive more profitable revenue.”
Scorpion’s two decades of expertise in digital marketing, combined with significant investments in AI, allows RevenueMAX to bring businesses:
- Greater conversions with AI-enhanced websites, landing pages, chat, and scheduling tools; including integration with ServiceTitan Scheduling Pro.
- Better marketing ROI, with a data-driven approach to channel, geography, and service-type performance.
- Real-time insights into lead quality and revenue attribution by marketing channel through seamless customer relationship management (CRM) and field service management (FSM) integrations.
For franchise, consolidators, manufacturers, and private-equity backed businesses, RevenueMAX includes multi-location insights, which provides those groups with roll-up reporting and benchmark data across their portfolio of companies.
“Over the past 18 months, consumer demand has tightened and advertising has gotten more expensive for home services businesses,” said Jamie Adams, Chief Revenue Officer at Scorpion. “We partner with some of the largest and fastest growing franchise and multi-location businesses nationwide. Now more than ever, they must have access to the most critical KPIs driving revenue growth so they can quickly identify how each location is performing relative to others in their brand or portfolio. Our multi-location insights gives them the visibility they need.“
RevenueMAX provides business owners with a clear understanding of what’s driving their success, eliminating guesswork and inefficiencies so they can focus on operating and growing their business. To learn more about RevenueMAX and how local businesses can transform their digital marketing strategies and drive growth visit scorpion.co/revenuemax.
Watts has announced the launch of its fourth and final quarterly sweepstakes of the year, themed “Smart & Connected Living.” This marks a significant milestone as Watts concludes its year-long celebration of the company’s 150th Anniversary. Starting October 1, the company invites its network to spread the word and build anticipation for an exciting lineup Read more
Watts has announced the launch of its fourth and final quarterly sweepstakes of the year, themed “Smart & Connected Living.” This marks a significant milestone as Watts concludes its year-long celebration of the company’s 150th Anniversary.
Starting October 1, the company invites its network to spread the word and build anticipation for an exciting lineup of tech-savvy prizes.
In addition to the Q4 sweepstakes, water industry professionals are reminded to enter for a chance at the grand prize—an all-expenses-paid trip for two to Boston, MA.
How to Participate:
For more information, interested parties are encouraged to visit watts.com/150sweepstakes. For the official rules, including how to enter, eligibility requirements, prize package details, and how to enter at no-cost, please visit watts.com/150sweepstakesrules.
The global business training, coaching and implementation organization will be on hand at the annual event to discuss growth strategies for the home service industry Sept. 26, 2024 – CEO Warrior, a global business training, coaching and implementation organization for service business owners, will be on hand to discuss innovative growth strategies for the home service Read more
The global business training, coaching and implementation organization will be on hand at the annual event to discuss growth strategies for the home service industry
Sept. 26, 2024 – CEO Warrior, a global business training, coaching and implementation organization for service business owners, will be on hand to discuss innovative growth strategies for the home service industry at the Plumbing-Heating-Cooling Contractors National Association (PHCC) CONNECT 2024 conference in Birmingham, Alabama, Oct. 7-10. CEO Warrior will be at Booth No. 705 during the event.
“As leaders in instruction and continuous education in the skilled trades space, PHCC CONNECT is a must-attend event,” said CEO Warrior CEO Scott August. “This show attracts the best and brightest in the trades service sector. It also caters to leaders in these organizations who make the decisions on how to spend their training dollars. CEO Warrior’s value-added advantage is that we not only help leaders overcome the obstacles they face when trying to grow and scale their companies, but we also understand the skilled trades industry.”
August said most of CEO Warrior’s coaches and mentors came up through the residential and commercial service industry and have real-world experience. CEO Warrior Director of Sales and Marketing Sandy Papavero, Director of Business Development Caroline Moriarty and Director of Advisement Jason Noel, who each have more than 10 years’ experience helping business leaders, will be at the booth to answer questions.
CEO Warrior advisors Caroline Moriarty, Jason Noel and Sandy Papavero, clockwise from left, will be at Booth No. 705 at PHCC CONNECT 2024 Oct. 7-10 in Birmingham, Alabama, to discuss the importance of ongoing training and mentorship.
“Our advisors have built and managed successful home service companies and know this market and what it takes to compete in it,” August said. “As this conference shows, effective training is the cornerstone of any thriving home service business. At CEO Warrior, we believe that ongoing training not only helps employees improve in their roles, it also instills a mindset of continuous improvement and customer-centric service.”
CEO Warrior not only provides training and mentoring for business leaders in the home service and skilled trades industries, the company has also developed a partnership program with some of the industry’s leading product providers and service leaders to provide innovative products and meaningful knowledge to its members.
PHCC CONNECT 2024 is an annual conference hosted by PHCC, a national trade organization for plumbing and HVAC contractors and technicians and has more than 3,500 plumbing and HVACR open shop and union businesses and 65,000 technicians. Approximately 125 state and local association affiliates are part of PHCC’s chapter network.
This year’s PHCC CONNECT 2024 conference, held at the Birmingham-Jefferson Convention Complex, will feature more than 20 educational sessions covering topics like finance, business management, legislation, regulatory issues, influencer marketing, sales and marketing strategies, and the latest in artificial intelligence (AI) technology.
For more information about CEO Warrior and the training sessions offered to those in the home service industry, visit https://ceowarrior.com/.
HVAC professionals from across the U.S. honored with national recognition and $1,000 tool kit Malco Tools, one of the nation’s top manufacturers of high-quality tools for the HVAC and building construction industries, today announced the winners of its annual HVAC Trade-Pro of the Year Award program. The 2024 HVAC Trade-Pro of the Year Award recognizes outstanding Read more
HVAC professionals from across the U.S. honored with national recognition and $1,000 tool kit
Malco Tools, one of the nation’s top manufacturers of high-quality tools for the HVAC and building construction industries, today announced the winners of its annual HVAC Trade-Pro of the Year Award program. The 2024 HVAC Trade-Pro of the Year Award recognizes outstanding HVAC professionals for their dedication to the industry, commitment to safety and community involvement.
The 2024 program recognized five top HVAC contractors and technicians from across the U.S.:
- Scott Mapes, Owner, First Choice Comfort LLC/Hoppy Air, Lafayette, Indiana
- Robert Deeds, Journeyman Sheetmetal Worker, Sheetmetal Workers Local #7, Kalkaska, Michigan
- Brent Evans, Owner, Evans Heating & A/C, Princeton, NC
- Tom Langfeldt, Owner and Sole Proprietor, Peninsula Heating and Air LLC, Sturgeon Bay, Wisconsin
- Brandon McMullin, Service/Retro Fit and Finish Manager, Air Design Heating and Cooling, Murray, Utah
“It is always an honor to recognize the 2024 HVAC Trade-Pro of the Year winners for their commitment to their craft and the communities they support,” said Rich Benninghoff, president and CEO of Malco Tools. “These individuals represent the finest in the HVAC industry, sharing their skills and making a meaningful impact through their work and service.”
As a strong advocate for careers in skilled trades, Malco donates significant quantities of tools and apparel annually to a variety of educational programs, competitions and events nationwide. These include high school and post-secondary technical programs, apprenticeship contests and SkillsUSA conferences. Malco also runs the “Head of the Class” Student Recognition Program, which partners with education programs to celebrate top students and graduating classes in the HVAC/sheet metal and building construction fields.
For more information about Malco Tools, visit www.malcotools.com.
Students will pursue careers in the HVAC & Energy Industry Fourteen students have recently graduated from the PPATEC HVAC & Energy Professional Program. On September 13, the PPATEC (Pennsylvania Petroleum Association Technical Education Center) held a graduation ceremony for the students. The event featured spouses, parents, grandparents, and employers present to celebrate the student’s achievements Read more
Students will pursue careers in the HVAC & Energy Industry
Fourteen students have recently graduated from the PPATEC HVAC & Energy Professional Program. On September 13, the PPATEC (Pennsylvania Petroleum Association Technical Education Center) held a graduation ceremony for the students. The event featured spouses, parents, grandparents, and employers present to celebrate the student’s achievements as well as acknowledging their exciting new career choice.
The September 2024 HVAC & Energy Professional Program graduates included Anthony Morales (Pottsville, Schuylkill County), Christopher Falbo (Shippensburg, Cumberland County), Devon Spadt (Palmerton, Carbon County), Dominic Cruz (Harrisburg, Dauphin County), Dywan Blanding (Harrisburg, Dauphin County), Jaionne Miller (Lemoyne, Cumberland County), Josh Shore (Dover, York County), Juan Harris (Harrisburg, Dauphin County), Man Singh Magar (Harrisburg, Dauphin County), Marquan Whiting (Harrisburg, Dauphin County), Michael Mooney (New Oxford, Adams County), Pupsa Kafle (Harrisburg, Dauphin County), Tate Petrides (Aspers, Adams County), Walker Martin (East Earl, Lancaster County). Six of the fourteen graduates were $3,000 recipients of the Robert V. Boltz Scholarship Foundation.
The following students will be entering the workforce immediately upon graduation:
- Anthony Morales (accepted a position with Rick’s Refrigeration & Heating, Inc. prior to graduation)
- Devon Spadt (enrolled as an employee of RF Ohl while attending the program)
- Dominic Cruz (accepted a position with Home Climates prior to graduation)
- Dywan Blanding (accepted a position with HL Bowman prior to graduation)
- Juan Harris (accepted a position with Suburban Propane prior to graduation)
- Michael Mooney (accepted a position with Suburban Propane prior to graduation)
- Tate Petrides (accepted a position with Zimmerman Plumbing Heating & Air Conditioning prior to graduation)
- Walker Martin (accepted a position with Kauffman Gas prior to graduation)
PPATEC, an arm of the PA Petroleum Association (PPA), offers leading hands-on technical training solutions for the HVAC and energy industry. The PPA is a not-for-profit trade association representing 450+ energy stakeholders. PPATEC is a postsecondary entry-level career training institution licensed by the State Board of Private Licensing Schools and is approved by the VA to accept GI Bill® benefits.
In 2022, PPATEC launched its HVAC & Energy Professional Program, a 10-week, hands-on curriculum tailored to provide the skills needed to secure a job in the HVAC and energy industry. Since then, graduates of the program have routinely enjoyed multiple employment offers, often graduating on a Friday and going into a new career the following Monday.
According to Ted Harris, PPATEC’s Executive Vice President, there is a state-wide shortage of more than 2,000 HVAC and energy technicians — jobs with an average annual salary well above $50,000. PPATEC created its entry-level training program to help PPA members fill that pressing need. “We’re glad to play a role in preparing these — and other — young men and women for family sustaining careers in an in-demand field,” says Harris.
Candidates have multiple opportunities for financial support. Veterans can use GI Bill® benefits to defray the cost of the program. PPATEC also routinely offers scholarships to candidates. In addition, PPA members have an opportunity to sponsor a candidate entering the program. To learn more about PPATEC’s program, visit https://ppatec.com/.