Industry News

Talk resiliency with customers after downloading PERC’s free power generation guide

In celebration of National Preparedness Month, the Propane Education & Research Council (PERC) is encouraging construction professionals to download its new resource, The Ultimate Guide to Power Generation.

This free, downloadable resource gives construction professionals an in-depth look at propane’s capabilities as a resilient energy source for residential, commercial, and industrial use by:

• Detailing the different types of propane power generation including prime, standby, towable and portable, and micro-combined heat and power (CHP).
• Educating construction professionals on how to bundle propane generators and propane appliances for more affordable protection.
• Sharing case studies of residential and commercial projects relying on propane generators and micro-CHP systems.

“If you think about the number of systems and appliances that are powered by electricity—whether in a home or commercial building—you can get a sense of the impact a power outage can have,” said Bryan Cordill, director of residential and commercial business development at PERC. “Recent vulnerabilities in our electric grid have prompted Americans to take a closer look at their energy selections and we want them to know they can rely on propane power generation for true peace of mind and security—all without sacrificing cost or environmental impact.”

Propane’s stability and portability make it the ideal backup power energy source. Propane-powered generators offer an efficient, versatile solution to keep homes and businesses running and protect them from the damage a power outage can cause. Available in a wide variety of capacities, there’s a model that can meet the needs of any size home, business, or commercial building. Plus, propane can power other major energy systems, too, reducing a building’s reliance on standby power.

“We want construction professionals to be well-versed in propane’s role in a resilient design and encourage them to start a preparedness conversation with their customers,” Cordill said. “After all, preparedness is the best defense.”

Download PERC’s backup power resource for free at Propane.com/Generators. To learn more about the benefits of propane, visit Propane.com.

Rinnai America Corp. announced the acquisition of Industrias MASS, the leader in the commercial water heater market in Mexico. This acquisition marks the first by Rinnai America Corporation and follows the launch of its Strategic Business Initiative announced earlier this year, meant to accelerate the company’s presence via acquisitions and partnerships.

Acquisition is the first step of company’s bold plan to expand in Latin American commercial water heating market

Rinnai America Corporation, the leading manufacturer of tankless water heaters in North America, announced today the acquisition of Industrias MASS, the leader in the commercial water heater market in Mexico. This acquisition marks the first by Rinnai America Corporation and follows the launch of its Strategic Business Initiative announced earlier this year, meant to accelerate the company’s presence via acquisitions and partnerships.

Founded in 1964, Industrias MASS is the leading manufacturer of commercial water heaters in Mexico, with penetration of approximately one-third of the overall commercial segment. With an 86,000 square foot plant and more than one hundred employees across the country, Industrias MASS also specializes in the production of water treatment systems and the manufacturing of commercial tanks that collectively integrate advanced technology, locally manufactured materials, and a best-in-class service network. Their client base spans hospitality, healthcare, food service and other commercial verticals served by offices in Mexico City, Leon, Merida, Monterrey, Guadalajara, and Mazatlán.

“Acquiring Industrias MASS is a critical step in our commitment to the Latin American market,” said Frank Windsor, President of Rinnai America Corporation. “Our goal is to build upon the success of Industrias MASS by further investing in the company, its people, and products as a platform for growth. Through our shared pledge to innovation, as well as a complementary set of products, we’ll fuel growth while also delivering on our brand promise of Creating a healthier way of living^®.”

This strategic acquisition will enable Rinnai America Corporation to establish its local presence in Mexico, for both manufacturing and distribution, through partnership with a clear and established market leader. Industrias MASS’ complimentary product line also includes products which Rinnai has not historically offered, such as water treatment, allowing the company to expand its footprint and offer a broader product portfolio.

In addition, as part of its commitment to success in the region, Rinnai America Corporation has named Victor Molgado as its first Mexico General Manager. Molgado has more than 25 years of experience in local, regional, and international manufacturing operations and was most recently the General Manager for a large joint venture institution in Mexico.

“I’m excited about the opportunity to accelerate Rinnai’s expansion in Mexico in partnership with Industrias MASS,” Molgado said. “The combination of Industrias MASS’ market dominance and Rinnai’s technology and global market leadership unlock great potential for the Mexican market and is the clear choice to accelerate the company’s growth strategy throughout Latin America.”

“The experienced team at Industrias MASS, as well as the in-facility leadership under Victor’s direction, are critical parts of our strategy to capture the growth opportunities we see in the market,” added Windsor.

Through this acquisition Rinnai America Corporation will extend its presence across Latin America, building upon the success of its existing operations in Brazil. The company plans to advance in the region through a combination of organic growth, investment and new alliances to achieve a dominant market share in the commercial water heater market.

To learn more about Rinnai, visit www.rinnai.us.

Creating opportunities for Rinnai PROs to maximize sales in their local market with an affordable and easy advertising solution

Introducing a highly original and innovative advertising offering, Rinnai America Corporation launches the Rinnai PRO 360 Ad Packages. Developed for Rinnai PROs, the advertising package presents a simple, fast and affordable option to engage customers in a 90-day, multi-media campaign. With packages taking as little as fifteen minutes to complete and affordable options starting as low as $2,100, PROs can save valuable time and money when advertising their business. 

“We’re always investing in innovation and exploring new products and technologies that we can bring to market,” said Peter Reiner, Vice President of Marketing, Rinnai America Corporation. “Adding these PRO 360 Ad Packages is a great step towards supporting our PROs and supplying an affordable, easy solution, so they can focus on providing excellent service to their customers.” 

With the unique PRO 360 Ad Packages, Rinnai PROs can easily market their services across email, social media, Google and direct mail through prebuilt campaigns, making advertising easy, fast and affordable. Rather than having to create the campaigns themselves or work through an external partner, PROs can simply select from two options: Digital Only Campaign or a Digital + Direct Mail Campaign. With this structure, Rinnai has created an uncomplicated way to deploy a templatized marketing campaign that engages a PRO’s specific market or audience.  

“Our PROs are very busy and have a lot of competition for their time. With PRO 360 Ad Packages, PROs can set it and forget it,” said Lori Page, Senior Marketing Manager, Rinnai America Corporation. “This is something new and completely different for the industry, and we’re excited to provide a simple but impactful way for PROs to grow their Rinnai business.” 

PRO 360 ad templates are designed to educate the consumer on the benefits of Rinnai products while providing a PRO’s customized promotional offer. Rinnai will launch the program with two pre-built ad templates to choose from, Tankless Water Heater and Home Heating. The PRO 360 Ad Packages will continue to evolve and expand over time, providing PROs with new and exciting ways to engage with their customers.  

Rinnai launched its PRO Network more than a year ago with the aim to provide contractors the necessary support and training needed to help grow their business. Now, Rinnai partners with over 3,200 PROs across North America, helping them successfully scale and support their businesses. Participants in the PRO Network experience myriad of benefits, including the ability to grow their business through qualified leads, rebate programs, free training and earning free rewards. Adding the PRO 360 packages is just another reason why It’s Better In Network. 

To learn more about Rinnai PRO 360 Advertising, visit www.rinnai.us.