Industry News

Global research shows nine in 10 agree more people should enter the trades; 3M commits to advocacy and education to expand the talent pipeline

3M is premiering a new documentary film, “Skilled,” to celebrate the skilled trades and break down stereotypes that may prevent people from pursuing these vital careers. “Skilled” features four trade workers—a plumber, fall protection specialist, welder, and film gaffer—at various stages in their careers and highlights the meaningful opportunities offered within the trades.

The film is debuting at 3M’s officially sanctioned 2023 Sundance Film Festival event—hosted by actress, director, and philanthropist Vivica A. Fox—and will be available for streaming on Apple TV+, Google Play, Kanopy, Prime Video and The Roku Channel on May 3.

“At 3M, we’re working to increase awareness around the variety of opportunities available in the trades and support students who choose these exciting career paths,” said James Momon, chief equity officer, 3M. “Skilled workers are vital to our global communities and economies. Because access to education and opportunity remains inequitable, we are focused on sharing ‘Skilled’ in classrooms and advancing our global commitment to create 5 million unique skilled trades and STEM learning experiences for underrepresented individuals by the end of 2025.”

In addition to this enterprise-level goal at 3M, the company’s Safety & Industrial Business Group (SIBG) will leverage its people, products, and community partnerships to advance equity in the skilled trades. To increase awareness of the skilled trades as a viable career, the business group is engaging underrepresented students and young adults interested in vocational training for jobs. SIBG is also actively identifying community partnerships that support skilled trade occupations their customers are working to fill, while connecting students and young adults to hands-on training and certification opportunities.

“Within SIBG, we’re on a mission to transform the way work gets done,” said Mike Vale, group president, 3M Safety and Industrial Business Group. “Our innovative products and solutions are an important part of that, but we also need to foster a transformative mindset in our people and the industries we serve. Supporting skilled trades will shape the future of work, grow the talent pool for critical jobs, and fulfill the pressing demands of the global economy.”

“Skilled” is designed to spark a conversation about the realities of the skilled trades and address stereotypes that may discourage people from pursuing them. It was inspired by 3M State of Science Index, a global original research study that confirms while skilled trade workers are widely respected, a majority believe there is a negative stigma around the trade professions. The study found nine in ten people believe more individuals would pursue a trade career if perceptions of the field improved. Additionally, 93% believe the skilled trade workforce needs more people and 92% see consequences if their country cannot find a solution to the shortage of workers, from declines in overall quality of life, to negative economic impact, neglected public infrastructure, and safety risks.

Misperceptions may arise from limited understanding of what careers are included in this field and the benefits these professions offer. By highlighting four tradespeople, “Skilled” showcases the diversity and breadth of trade jobs, and how workers can find personal fulfillment and professional success. The talented workers highlighted in the film include:

• Paige Knowles, a 20-year-old plumber and author of the children’s book “Plumber Paige,” who hosts an all-girls construction camp during the summer.
• Cedric Smith, a welder who attended technical school thanks in part to a 3M grant, who is driven, committed and passionate about his profession.
• Anni Martinez, a gaffer at Amazonas Electricas, an all-female grip and electrical team bringing diversity to Mexico’s film industry.
• Andrea Martin, a fall protection specialist at 3M, who was named one of the 2022 Top Women in Safety by Canadian Occupational Safety.

3M is also partnering with Teach For America, an organization committed to educational equity and excellence, to promote and screen “Skilled” in 2023. The film will be shown in classrooms led by Teach For America educators—reaching up to 30,000 students—and supported by discussion guides to facilitate open conversation about the skilled trades and the opportunities available.

“Skilled” was directed by documentary filmmaker Julio Palacio and produced by Christine Arena (“Let Science Speak,” “Not the Science Type”) of Generous Films and 3M. To learn more about “Skilled” visit 3M.com/Skilled. “Skilled” is not an official selection of the 2023 Sundance Film Festival, though 3M is a proud supporter of Sundance Institute.

Falls Church, Va. — This year, the Plumbing-Heating-Cooling Contractors—National Association (PHCC) Educational Foundation scholarship program plans to award 56 scholarships totaling over $140,000. Awards are available to plumbing and HVACR apprentices working for PHCC—National Association members, trade school or community college students taking plumbing or HVAC classes and college students pursuing majors directly related to the plumbing-heating-cooling industry.

The Foundation’s scholarship program has been rapidly growing and to better handle that increased demand, a new online application system has been built. The new system will make applying easier for apprentices and students and streamline the evaluation process. The adaptive application form will present only the necessary questions based on the answers provided by the applicant, meaning fewer questions to answer. The platform also will make it easier for applicants to collect letters of recommendation from their supervisors and PHCC business owners.

All applicants are required to answer a few questions about their interest in the trades and career plans, plus provide a letter of recommendation. Apprentices can get that recommendation from their contractor employer, while trade school or college students can have an instructor or guidance counselor write their recommendation. Awards range from $1,500 to $10,000; with the most awards set at $3,000 each. The deadline for all submission materials is May 1^st and the application can be found at https://phccfoundation.org/scholarships.

“The new platform will make it easier for individuals to access these awards and get their start in the plumbing-heating-cooling industry,” said John Zink, Foundation VP of Development and Communications. “Whether the apprentice pays for their own training or their employer does, we still want those apprentices to apply. Union apprentices are welcome to apply as well.” Apprentice applicants must be working for a contractor member of the PHCC—National Association.

The scholarships are funded by contractor donations to the PHCC Educational Foundation and by these corporate sponsors: A. O. Smith, Bradford White Corporation, Delta Faucet Company, InSinkErator, RIDGID, Scorpion Home Services Marketing, State Water Heaters, SupplyHouse.com and Viega.

Lowe’s Will Offer a Full Range of Klein Tools Products, Serving More Trades than Ever Before

Lowe’s and Klein Tools, an American tool manufacturer since 1857, announced a partnership that will bring a significant presence for the iconic tool brand to the electrical and tool departments at Lowe’s. As a result, Lowe’s will offer the widest selection of Klein Tools products anywhere in the home improvement retail channel.

Klein Tools products will be available in Lowe’s stores and on Lowes.com in the second half of 2023, with premium store placement across multiple product categories. Lowe’s initial selection of Klein Tools products will include hand tools, electrical test and measurement tools, followed by a multi-year rollout of new product innovations.

“As the number one hand tool brand among electrical and HVAC professionals, Klein Tools strengthens our Pro brand and product lineup, and delivers immediate credibility across all trades,” said Bill Boltz, Lowe’s executive vice president of merchandising. “The addition of Klein will help drive excitement and traffic among Pro customers looking for market-tested innovation from a brand they trust.”

“Klein Tools is committed to serving professionals across the trades,” said Thomas Klein Jr., Klein Tools President, and COO. “This partnership with Lowe’s enables us to serve Pros with our wide array of products, including innovative new products designed to make work on the job easier, safer and more efficient.”

Stewart-Haas Racing’s Chase Briscoe along with Tony Stewart Racing’s Leah Pruett and Matt Hagan to Carry Rinnai Branding in 2023.

Kannapolis, N.C. — Rinnai America Corporation has partnered with Tony Stewart and his racing entities in NASCAR and the NHRA to promote its line of products using his diverse motorsports portfolio.

In NASCAR, fans will see the red Rinnai logo in an associate position on Stewart-Haas Racing’s No. 14 Ford Mustang driven by Chase Briscoe in the NASCAR Cup Series. In the NHRA, Tony Stewart Racing drivers Leah Pruett and Matt Hagan will carry the Rinnai logo in the Camping World Drag Racing Series, with Pruett running a full Rinnai primary sponsorship on her Top Fuel dragster in two events – the NHRA Winternationals March 30-April 2 in Pomona, California, and the NHRA Carolina Nationals Sept. 22-24 in Charlotte, North Carolina. Hagan will sport a full Rinnai livery on his Funny Car in the NHRA New England Nationals June 2-4 in Epping, New Hampshire, an event the three-time champion has won four times, including in 2022.  

“Our expertise in tankless water heating is unmatched, and this partnership with Tony Stewart and his NASCAR and NHRA teams allows us to tell that story in a thrilling, team-oriented environment that emulates the quality and dedication we put into our products and services,” said Frank Windsor, president, Rinnai America Corporation. 

“The similarities of our business to racing are numerous especially when speed efficiency, and superior quality are keys to success. Performance is paramount, and that’s something Rinnai has always understood. It’s part of our overall commitment to our customers, and racing embodies that commitment.”

The NASCAR Cup Series encompasses a total of 39 events in its milestone 75^th season, beginning with the non-points Busch Light Clash Feb. 5 at the Los Angeles Memorial Coliseum and ending with the season finale Nov. 5 at Phoenix Raceway. The NHRA Camping World Drag Racing Series includes 21 events in 2023. Its 72^nd season starts with the NHRA Gatornationals March 9-12 in Gainesville, Florida, and concludes with the NHRA Finals Nov. 9-12 in Pomona.  

“We’re incredibly proud to have this partnership with Rinnai because it shows the strength of our motorsports program,” Stewart said. “NASCAR and NHRA offer two very different fan experiences and combined they touch every corner of the country. Rinnai and its customers get the best of both worlds because our program allows a number of choices to promote its products and services.” 

In addition to branding on racecars, Rinnai becomes the official tankless water heater of Stewart Haas Racing and Tony Stewart Racing. This designation highlights Rinnai’s brand promise of “Creating a healthier way of living®”, a mantra that is at the forefront of all the company’s efforts. By continuing to offer quality products and services to homeowners and organizations, Rinnai is aiding in providing businesses and homes with energy-efficient hot water options for cleaner and healthier living. 

The announcement of the partnership comes after a series of milestone events for Rinnai America. “We opened a new manufacturing facility last year in Griffin, Georgia, that has allowed us to combat shipping delays and supply-chain challenges. In this facility, we manufacture our new RE Series™ Tankless Water Heater, the first and only non-condensing unit with a built-in pump. That product, along with our ability to manufacture in the United States, is another reason why we’ve partnered with Tony Stewart and have become the official tankless water heater of Stewart Haas Racing and Tony Stewart Racing,” Windsor said.