CMM Platform Driving Increased Revenues for Home Service Brands, Double Revenue at Camp Digital Annually Founded just four years ago in the expansive Home Services category valued at over $650 billion, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “CAMP Digital.” The official announcement was made Read more
Industry News
CMM Platform Driving Increased Revenues for Home Service Brands, Double Revenue at Camp Digital Annually
Founded just four years ago in the expansive Home Services category valued at over $650 billion, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “CAMP Digital.” The official announcement was made in Austin, Texas, at a special event hosted by CAMP Digital during the annual Super Meeting of the Nextstar Network. Last week, CAMP Digital also announced its expansion to the West coast after a new office recently opened in Portland.
The rebrand reflects how the fast-growth company is changing the way HVAC technicians, plumbers and electricians, roofers and others do business by offering them its proprietary software tools and process to better manage their marketing messages, ad spend online and service capacity more effectively and economically – in real time.
CAMP Digital offers its customers a Capacity Managed Marketing (CMM) platform, driven by its proven Capacity Protocol Optimization (CPOP) software, which gives companies a strategic edge in managing their marketing dollars and workflow. The innovative and disruptive B2B technology is heating up revenues for many North American brands/customers and experiencing its own electrifying growth.
Revenue has doubled every year since its inception by twin sisters and serial entrepreneurs, CEO Katie Donovan (nee Stapleton), COO Meg Stapleton and Chief Strategic Officer, and fellow co-founder Thom Johnson, a veteran marketing guru and the creator of CAMP Digital’s CMM platform. CAMP Digital’s CMM expertise also has made it a coveted Google Premier Partner, based in part on CAMP’s $70 million annual ad spend and its outstanding performance in home services. It was recently named to Inc. magazine’s “Inc 5000” for 2022 – placing at position 365 in its first year of eligibility.
“The dedicated customers we work with daily like Southern Trust Home Services, a family run and operated Plumbing, Electrical and HVAC business in Roanoke, VA., understand how CAMP Digital can positively impact their business,” notes Donovan. “We helped Increase their average customer tickets with better leads and overall lead volume/conversions to 43.72%. Most importantly, we helped them maximize the return on ad spend: Overall conversions across the entire account yielded an amazing increase of 176.98%! – and resulted in a 60.19% increase in revenue to the business for Q1 of 2022 vs Q1 of the previous year.”
“Our new name readily reflects who we are and what we can do to streamline our customers digital marketing investments and maximize their ROI,” adds Meg Stapleton. “CAMP communicates directly with our advertising engine to dynamically distribute compelling offers through digital channels that align with their current business needs in real time. This is particularly important in the industry we support, since home services is a very low interest, high intent category. The average consumer is in the market for less than 72 hours and expects / requires resolution quickly. So, when our customers like Southern Trust and others widely succeed, we do too.”
“Home Service companies everywhere live and die by calls coming into their call centers. But how consumers find them – and how fast service providers can respond – often determine whose trucks are on the road to revenue versus those idling on the street,” notes Johnson. “Our Capacity Managed Marketing (CMM) bundles dynamic lead generation, scalable website creation and marketing messaging. And it allows service providers to minimize ad spend, in a strategic package –hence the name CAMP — Capacity And Marketing Platform.”
“CMM simply delivers HVAC technicians, plumbers and electricians, roofers and others the flexibility to price higher – when demand is high – and to price lower when demand is down – in real time. The system also helps better control ad spend: If a company is at capacity, spending is dialed back, saving decision-makers money, time, and reputation.”
The American Society of Plumbing Engineers (ASPE), the foremost authority on plumbing engineering and design, has released the latest updated volume in its Plumbing Engineering Design Handbook series: Volume 2: Plumbing Systems. The profession’s leading reference text, ASPE’s Plumbing Engineering Design Handbook (PEDH) encompasses more than 50 chapters in four volumes and provides comprehensive details of Read more
| The American Society of Plumbing Engineers (ASPE), the foremost authority on plumbing engineering and design, has released the latest updated volume in its Plumbing Engineering Design Handbook series: Volume 2: Plumbing Systems. |
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The profession’s leading reference text, ASPE’s Plumbing Engineering Design Handbook (PEDH) encompasses more than 50 chapters in four volumes and provides comprehensive details of the accepted practices and design criteria used in the field of plumbing engineering. Volume 2 covers the most commonly found plumbing systems in commercial facilities, including sanitary, domestic hot and cold water, venting, storm drainage, fuel gas, water and wastewater treatment, and more. Whether you want to learn about the right design practices or the engineering change order process, you can find everything you need to know in the latest guide. The engineering handbook has everything you need to know about business and residential plumbing and engineering. How to Access Volume 2The PEDH is one of ASPE’s most valuable member benefits, and ASPE members can access all four volumes as eBooks for free. Nonmembers can purchase the Volume 2 eBook for $259.95, but a better option is to join ASPE to gain access to the entire series for free, a savings of more than $800. To join the ASPE family and take advantage of all of our professional development and career-enhancing benefits, visit ASPE.org. |
Jones Stephens is introducing a large expansion to our repair parts line. This expansion includes fit-all parts and branded fit parts that are designed to fit Delta®, Moen®, American Standard®, Pfister® and many others. (The manufacturers’ names are only used to describe the products the items will fit. The items in our selection are not Read more
Jones Stephens is introducing a large expansion to our repair parts line. This expansion includes fit-all parts and branded fit parts that are designed to fit Delta®, Moen®, American Standard®, Pfister® and many others. (The manufacturers’ names are only used to describe the products the items will fit. The items in our selection are not manufactured by these companies.) Our selection of new products covers multiple categories including faucet repair, toilet repair, tub/overflow, shower, sink, lavatory, and bath.
With this expansion, we are introducing many innovative new items such as 8-way tank levers, stainless steel toilet bolts, urinal flange repair kits, and more.
Additionally, a new, comprehensive repair parts catalog is available for download. Having trouble identifying a replacement part? Our parts experts are available to help you identify the parts you need to get the job done. Call 800-355-6637 to speak to an expert.
View Repair Parts Catalog: Jones Stephens | WE GOT IT.
Price Increase is on Select Residential HVAC and Supply Products Trane Technologies’ Residential HVAC business today announced a price increase of up to 10 percent on select residential heating, ventilating and air-conditioning (HVAC) equipment. The increase applies to Trane®, American Standard® Heating & Air Conditioning, RunTru™ by Trane, and Ameristar™ by American Standard equipment, and related parts and Read more
Price Increase is on Select Residential HVAC and Supply Products
Trane Technologies’ Residential HVAC business today announced a price increase of up to 10 percent on select residential heating, ventilating and air-conditioning (HVAC) equipment. The increase applies to Trane®, American Standard® Heating & Air Conditioning, RunTru™ by Trane, and Ameristar™ by American Standard equipment, and related parts and supply brands. The price increase for residential equipment and select parts and supplies will take effect on products that ship on or after January 9, 2023.
P1 Service Group, an industry-leading growth partner that provides world-class resources to its home service partner companies across the country, announced a partnership with Portland-based Sky Heating, AC, Plumbing & Electrical, launching P1’s family of companies into the Pacific Northwest. Sky Heating, AC, Plumbing & Electrical has offered expert home service solutions to homeowners across Read more
P1 Service Group, an industry-leading growth partner that provides world-class resources to its home service partner companies across the country, announced a partnership with Portland-based Sky Heating, AC, Plumbing & Electrical, launching P1’s family of companies into the Pacific Northwest.
Sky Heating, AC, Plumbing & Electrical has offered expert home service solutions to homeowners across Oregon and Southwest Washington since 1979. With physical locations in Portland, The Dalles, and Gresham, the company has continuously added services and solutions to help meet the needs of their expanding customer base and supported their communities through The Home Builders Foundation, Meals on Wheels, Dash for Kids, and other organizations.
“Sky demonstrates the values we seek in home service partner companies,” said P1 CEO Jeff Belk. “We quickly noticed the level of care and commitment Sky had for their team, and it was clear that they are an ideal partner company for us. Together with our team at P1, I’m confident that Sky will continue growing throughout the Pacific Northwest.”
Sky’s president, Travis Smith, recognized there was a ceiling given his existing resources that would ultimately prevent his team and company from reaching their full potential. He wanted a partner that would prioritize the development of his team and help them deliver their outstanding service to more homeowners across Oregon, Southwest Washington, and beyond.
“I saw the point coming at which we would reach a leadership lid at Sky, and I immediately started to search for a true partner that would ensure my team’s growth was not limited,” Smith said. “Our two primary goals were to find a company that believed in our employees first and that would empower them to grow both personally and professionally. From the first moment we discovered P1 Service Group, we knew we found a fit. Since partnering with P1, we’ve continued to grow and develop leaders from within our company at a level higher than previously possible.”