Industry News

New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients

Scorpion, the leading provider of digital marketing and technology solutions for local businesses, and ServiceTitan, a software platform that powers the trades, announced the launch of Capacity Marketing Engine, a new AI-powered product designed to help home services providers maximize digital advertising spend, maintain a full schedule, and reduce unnecessary advertising costs. Capacity Marketing Engine is exclusively available to select Scorpion clients now and available for all clients who have purchased Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer beginning in May.

Home services businesses—such as HVAC companies, plumbers, and electricians—rely on consistent lead generation to fuel growth. However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling. As a result, home services businesses face wasted marketing dollars, missed revenue targets, idle technicians, and unsatisfied customers.

Scorpion’s Capacity Marketing Engine uses AI-powered automation to adjust advertising spend based on real-time business capacity information from ServiceTitan. When demand is low, the system automatically boosts advertising to fill the schedule; when capacity is high, spend is scaled back to avoid overallocation.

With Capacity Marketing Engine, the connection between scheduling and demand fluctuations is now aligned and intuitively directs the advertising strategy for a true ‘smart scheduler.’ Now, home services businesses can redirect their focus to what matters: delivering exceptional service, helping to maximize ROI, and hitting revenue goals.

This launch deepens the strategic partnership between Scorpion and ServiceTitan, combining advanced advertising automation with business data from the industry’s most trusted field service platform. Together, they’re setting a new standard for how home services businesses grow: smarter, faster, and with greater efficiency than ever before.

“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan—it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.”

Key Benefits of Capacity Marketing Engine:

• Automated Advertising Spend Adjustment: AI-powered technology that increases spend during slower periods and scales back when schedules are full.
• Real-Time Visibility and Control: Built-in transparency through Scorpion’s Revenue App provides a clear, historical log of budget changes and the triggers behind them—so clients always know what’s happening and why.
• Time and Cost Savings: Reduced need for manual ad management, freeing business owners to focus on service delivery.
• Enhanced Marketing Efficiency: Optimized marketing budgets to help generate maximum return on investment and drive consistent growth.

To learn more about Capacity Marketing Engine and how Scorpion and ServiceTitan are transforming growth for home services businesses, visit scorpion.co/capacity-marketing.

New Higher Efficiency 3-5 Ton Models with Two Stages of Cooling

Rheem®, a leading global manufacturer of HVACR and water heating products, announced the expansion of its commercial product offering with a higher efficiency extension to the well-received Renaissance™ Line. The packaged rooftop G/E and A/C lineup now includes 3-5-ton models with two stages of cooling and are purpose-built for commercial heating and cooling, delivering exceptional efficiency and value. The new models strike an ideal balance between intuitive design and cutting-edge technologies, meeting the high-performance demands of modern businesses.

Engineered for seamless replacements, Rheem Renaissance RACCYC and RGECYC units boast industry-standard footprints, common piping and electrical connections, field-convertible airflow, and minimized weight for unmatched ease of installation. With industry-leading serviceability and installability, the entire Renaissance line streamlines maintenance and installation, resulting in tangible time and cost savings. Time spent performing industry-standard service and preventative maintenance is reduced by up to 100 minutes compared to other commercial HVAC brands.

“With efficiency ratings up to 16.2 SEER2 and 12 EER2, this extension delivers better performance and is a great fit for a variety of commercial applications, especially K-12 school buildings,” said Laura Meyerrose, commercial product manager, Rheem. “Additionally, the availability of Rheem’s PlusOne® HumidiDry® hot gas reheat technology that can keep the desired room temperature while continuing to dehumidify in single-phase power models can lead to cost savings while increasing occupant comfort for businesses and separates Rheem from competitors.”

Key features of the Renaissance 3-5 ton two-stage line extension include:

• PlusOne HumidiDry: HumidiDry hot gas reheat incorporates a variable frequency drive (VFD) that operates at a lower speed on the first-stage cooling, saving energy, enhancing performance, and increasing occupant comfort.
• PlusOne ServiceSmart™: Built-in features designed with feedback from HVAC field professionals to improve serviceability and provide easy access to unit components.

• Qwik-change flex-fit rack capable of accommodating up to four-inch MERV 8 or MERV 13 filters, ensuring improved indoor air quality.

• Qwik-Slide Blower: This feature allows for extremely easy access and removal of the blower assembly for servicing internal components.

• Qwik-Clean Drain Pan: Composite material pan that slides out completely allows for effortless cleaning and includes a standard overflow sensor.

• PlusOne Velocifin™: A patented, complete redesign of the heat exchanger tubing that increases heat transfer through to deliver better efficiencies.

• Full MicroChannel Coils: Maximizes reliability while reducing overall refrigerant weight and improving serviceability, offering cost-saving advantages.

The Renaissance line extension is available now at local Rheem distributors nationwide. Rheem offers a one-year limited parts warranty, five-year compressor warranty, 10-year standard heat exchanger warranty, and an impressive 20-year stainless steel heat exchanger warranty (heat exchanger warranties apply to gas/electric models only). The units may even qualify for local rebates and incentives —helping business customers realize substantial savings for a greater return on their investment. And, these products are easily selected with RapidSpec.com, part of Rheem’s suite of easy, cloud-based tools to make specifying and creating submittal packages possible with just a few clicks.

For more information on the Renaissance line extension of higher efficiency products and how it can benefit commercial spaces, visit www.RheemCommercial.com.

Master is proud to announce the nationwide addition of Hitachi residential HVAC products, marking a major expansion of its industry-leading portfolio and a strengthened partnership with Johnson Controls-Hitachi Air Conditioning.

With more than 70 years of expertise in residential air conditioning, more than 40 years of pioneering DC inverter technology, and most recently, the introduction of the groundbreaking FrostWash^™ technology, Johnson Controls-Hitachi Air Conditioning is a global leader in innovation and reliability.

Now, Canadian contractors will have access to its advanced heating and cooling solutions, backed by Master’s trusted distribution and support network.

“This launch marks an exciting new chapter for Master and our customers,” said Keith Strachan, Senior Vice President, Distribution at Master. “Hitachi’s cutting-edge technology, including features like FrostWash and HeatForce, offers the efficiency, durability, and performance that contractors need—supported by our dedicated teams to ensure seamless integration.”

FrostWash^™ automatically deep cleans the indoor coil by freezing, melting, and flushing away dirt and pollutants, ensuring cleaner air, reduced maintenance, and long-term efficiency. Meanwhile, Hitachi heat pump models with HeatForce deliver faster, more powerful heating in extreme cold, providing reliable warmth and energy savings even in subzero temperatures. These features make Hitachi heat pumps a standout choice for Canadian homes.

Hitachi residential products will be available at Master’s distribution centers across Canada starting in April, ensuring fast access for dealers nationwide.

Unmatched Support for Dealers and Installers

Master is committed to making Johnson Controls-Hitachi Air Conditioning’s introduction seamless for dealers by providing industry-leading support and expertise.

What’s in store for dealers?

• Comprehensive bilingual marketing materials, including brochures and a dedicated Hitachi Residential landing page on Master.ca.
• Nationwide availability of most products, ensuring accessibility across Canada

• Exclusive dealer training and ongoing technical support to integrate Hitachi products effortlessly into the market.
• Inclusion in the YORK^® and Coleman Dealer Programs by Johnson Controls, simplifying the process for contractors looking to bundle ducted and ductless solutions under one trusted platform.

The Hitachi airHome 600 heat pump system will be showcased at MCEE Montreal on April 24-25, 2025, at the Master booth (#701), offering attendees a firsthand look at its cutting-edge technology. Hitachi will also be a Gold Sponsor at the Heat Pump Symposium in Toronto on May 6, 2025, further reinforcing its commitment to innovation in energy-efficient HVAC solutions.

“Master has been a valued partner of Johnson Controls for more than 50 years, and we’re thrilled to expand on the partnership and on the Hitachi product reach in Canada through Master’s vast distribution and support network,” said David Budzinski, chief executive officer, Johnson Controls-Hitachi Air Conditioning. “We are fully committed to equipping our dealers with the tools, training and support they need for success. This is just the beginning of an exciting partnership that will drive innovation and growth in the Canadian HVAC industry.”

Dealers can sign up for training sessions by visiting https://events.master.ca/ or by contacting their local Master representative.

World’s only bladeless ceiling fan, with efficiency backed by Purdue, features updated longevity, performance and advancements in lighting

Exhale Fans, the creator of the most efficient HVAC delivery system produced by the world’s only bladeless ceiling fan, today officially announced Gen. 5 of its energy saving flagship product, which benefits were previously identified in a Purdue University study. Substantial advancements raise the bar on energy efficiency by giving users the cleanest and most seamless way to maintain human thermal comfort while saving 10% on HVAC energy costs, with no renovation to current installed systems required.

Gen.5 features new motor construction, LED, remote, wall switch and new PCB, which provides a more robust and streamlined experience for offices, hotels, airports, data centers, restaurants, schools, homes and indoor spaces.

“There is a very serious need for employing truly energy efficient technologies for structures of all types – residential, commercial, and public – especially regarding HVAC as we move closer to summer,” said Richard Halsall, CEO of Exhale Fans. “The opportunity to secure energy cost savings through Gen. 5 of our fan, all without having to reinvent the wheel in terms of structural design or equipment replacement, deems it a very important investment that has a great deal of long-term potential. Once Gen. 5 is installed, savings are immediately realized. This is proven by Purdue University’s Herrick Laboratory, not just my words.”

Gen. 5 delivers truly balanced room temperature from floor-to-ceiling and wall-to-wall for all seasons, for which the previous generation is known, with a design to complement the layout and style of any room. Notable advancements include:

• Increased durability of materials: The motor is built with stronger materials for smooth operation. Bearing size is doubled with thicker metal for the center shaft and motor shell to support operational stability and long life.
• Motor protection and warning system: The motor will not operate if conditions are not normal (e.g, fan locking that could cause overheating, line voltage that is too high or too low), providing an audio warning.
• More efficient operating speed: Greater efficiency of operating speed coupled with speed stability equates to no speed reduction which often occurs with other fans on the market.
• Color selectable with brighter LED light: Warm White or Cool White LED color can be selected at the press of the remote. Four color combinations are available with an increase to 1200 Lumens. The LED is “Full Range Dimmable”.
• Tactical push button remote: Lighted and audio response provides feedback when each command is selected. New radio transmitting remote features a long battery life, and a positive push button assures positive command execution.

Learn more about Exhale Fans and how it is revolutionizing air flow and temperature control to promote energy savings. Please contact info@exhalefans.com for more information.