New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing Read more
People in the News
New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve
Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing commitment to quality and outstanding service as the plumbing and HVAC industries evolve.
Mark Williamson has been named general manager/sales director for Bradford White Canada. Ian Spalding has been named the company’s assistant general manager/controller.
“Mark and Ian’s resolve, dedication, cooperative spirit, and customer focus have been apparent as our industry has met the challenges of the last two years,” said Jim McGoldrick, senior vice president of sales for Bradford White Corporation. “They have demonstrated the right combination of experience and innovation to guide our Bradford White Canada team through the coming months and years while continuing to support a culture based on communication, collaboration, and customer service.”
Mark Williamson (left) has been named general manager/sales director for Bradford White Canada. Ian Spalding (right) has been named the company’s assistant general manager/controller.
Williamson, a sales leader with more than 30 years of experience in industrial and consumer goods industries, joined Bradford White Canada in 2017 as national sales manager. Most recently, he served as the company’s director of sales and marketing.
Spalding has more than 30 years of experience in manufacturing finance. He has worked at Bradford White Canada as controller since 2000.
For more information about Bradford White Corporation, visit https://bradfordwhitecorporation.com.
For more information about Bradford White Canada, visit https://bradfordwhitecorporation.com/bradford-white-canada/.
Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring Read more
Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry
Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring, California, April 6.
Putnam’s presentation titled “No Slow Season in Business” will take place in the opening session on the main stage from 9:30 a.m. to 10:15 a.m. local time. During her presentation, Putnam will explain how marketing can help home service business owners keep the phones ringing by building a predictable revenue and profit engine.
“One of the main barriers to scaling up for many in the home service industry is the lack of an effective marketing strategy,” Putnam said. “Oftentimes, we don’t approach marketing proactively, and that can create a deficit that’s hard to overcome when traditionally busy seasons subside. This presentation is designed to provide tools that will ease the stress for contractors and effectively end the slow seasons for their business.”
Putnam is an established thought leader in the HVACR industry, recently being named 2021 Woman of the Year by Service World Expo. Putnam has also been named to The ACHR News Top 40 Under 40 and is an advisory board member and past president of Women in HVACR.
The New Flat Rate’s software-based menu pricing system helps contractors in the service industry transition to business experts by providing technicians with tools that help increase sales pressure-free. By offering service providers done-for-you pricing for residential service calls, technicians can present prices instantly with the confidence of knowing in advance what to charge.
“From the moment we opened the doors at The New Flat Rate, our main objective has been to minimize the stress of selling services for contractors and increase their revenue,” Putnam said. “We’ve done this by providing an easy-to-use solution that presents the customers with multiple options to choose from. Through the efforts of our team, we’ve set the contractor up for success by increasing their sales and creating both business and personal freedom.”
The Barefoot Roundtable is a conference that brings all members of Service Roundtable, Service Nation Alliance, and associated members together to learn tools for business success and take their companies to the next level. Taking place April 5-7, attendees have access to the top contractors in the nation and learn from them and make connections.
For more information on Barefoot Roundtable, please visit https://barefootroundtable.com/.
For more information about The New Flat Rate, please visit https://thenewflatrate.com/.
Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation. General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date Read more
Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation.
General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date and add to our growing team of leaders and future leaders. What they all have in common is a passion for what they do and the ability to inspire others to do likewise. They contribute greatly to Caleffi’s innovative leadership in the marketplace while creating a fun, family-type culture to be associated with.”
Mike Schreiner named Chief Technology Officer
Schreiner is Caleffi’s most senior employee having joined in 2002. He is the latest member appointed to the Board of Directors. Comments Olson, “Mike heads all of our operational and engineering activities. Whether involving decisions on product designs, materials, patents, supplier development, or IT infrastructure, Mike is our lead. His grasp of all things technical is impressive. Caleffi would be lost without him.”
Mary Olson named Marketing Director
Olson joined Caleffi in 2007 and most recently served as Manager, Digital Communications. “Mary has been personally involved with every key Caleffi marketing initiative. Her creativity, project management skills and understanding of big data has been integral in making Coffee with Caleffi and idronics highly recognized industry programs. Look out for more big things – she’s got loads of talent on her team,” said Mark Olson.
Jesus Saavedra named Warehouse Manager
A 14-year veteran, Saavedra’s management development includes operational training at Caleffi facilities in England and Italy. “Jesus is keenly observant. He doesn’t miss much activity on the floor and recognizes when and how to coach his staff. He’s multilingual and provides a comfortable communication bridge for our employees who primarily speak Spanish. Our warehouse operations are in good hands with Mr. Saavedra at the helm.”
Dan Phelps named Senior Manager, Planning and Customer Service
Phelps joined Caleffi in 2015 as warehouse manager and head of inventory planning and purchasing. “Dan kept our fulfillment rates high through years of rapid growth, shifting mix and supply-chain volatility. He’s a real numbers guy, thorough and can be depended on to just get ‘er done. Dan’s detailed knowledge of our order-to-assembly-to-shipment processes will benefit our already favorable customer service reputation.”
Cody Mack named Product Manager
Mack joined Caleffi seven years ago and most recently served as Training and Education Manager. “Our product management since inception has been largely by committee. Now we require focused leadership. Cody has a keen understanding of hydronic products and applications. With his intuitive mind, he’s a natural fit for this important position. He will be joined by a new Plumbing Product Manager being recruited for presently.”
Max Rohr named Manager, Education and Industry Engagement
Rohr joined Caleffi in 2020 serving as Training and Education Manager. In this newly created position, Rohr will take on the lead for Caleffi’s engagement with trade associations, committees, industry initiatives and collaborative manufacturer partners. Comments Olson, “Max is creative and a take-charge addition to our team. He is widely known and respected within the industry, providing a credible voice and representation of Caleffi.”
By sharing Starr Delgado’s, Kim Yeagley’s and Anna Pearson’s stories, RWC aims to highlight more diverse perspectives in plumbing. Reliance Worldwide Corporation (RWC) is a leading manufacturer of premium branded plumbing products, valves, secondary pipe supports, fire-stopping solutions, DWV testing and fluid control technologies for residential and commercial applications. Women in Construction (WIC) Week, originally founded Read more
By sharing Starr Delgado’s, Kim Yeagley’s and Anna Pearson’s stories, RWC aims to highlight more diverse perspectives in plumbing.
Reliance Worldwide Corporation (RWC) is a leading manufacturer of premium branded plumbing products, valves, secondary pipe supports, fire-stopping solutions, DWV testing and fluid control technologies for residential and commercial applications.
Women in Construction (WIC) Week, originally founded in 1953 by the National Association of Women in Construction (NAWIC), was created to support women working in the industry. The week has grown over the years, successfully amplifying women’s voices to the point where many construction and manufacturing companies have also turned their attention to celebrating and supporting women in the trade. RWC is one of them.
“By supporting women in construction, we can create a more inclusive industry and attract new talent to fulfill the increasing number of open positions within the trades,” said Emily Connell, Director of Brand Marketing & Communications for RWC Americas. “RWC and its family of brands understand the importance of supporting diverse talent, including women, especially within the plumbing trade.”
Plumbing professionals, such as Starr Delgado, Kim Yeagley and Anna Pearson, have been overcoming plumber stereotypes for years. Emily Connell
Yeagley, the owner of Gold Canyon Plumbing in Arizona, has been in plumbing for 15 years.
“At first, I wasn’t sure how guys were going to accept me,” she said. “People doubt that I know my plumbing, but once I start talking shop, that’s how I win everyone over.”
Pearson, a plumbing apprentice at A-Better Plumbing in Las Vegas, wants to show the world that plumbers are all sorts of different people from various walks of life. To help demonstrate that, she uses her social media platforms, where she’s affectionately known as the Plumbing Princess, to document her journey and promote the plumbing trade.
“Genuinely, I want people to join the trades,” Pearson said. “I want it to be a growing industry again.”
Delgado, a plumbing instructor at HBI Job Corps Plumbing Program in North Grafton, Massachusetts, offered advice to women looking to enter the trades.
“There’s always going to be challenges for women in the field,” she said. “People are always going to say, you can’t, you shouldn’t or don’t, but if you say, ‘I’m going to, I can and I will’ and stay focused, you can do it. You just have to have some thick skin. Being a plumber is an amazing career to be in.”
RWC is doing its part to support women in plumbing by showcasing their talent and sharing their stories. The company plans to continue sharing similar stories to reach and inform the younger generation and diverse talent pools, in hopes that they begin to see the opportunities of pursuing a career in the trades.
“We will keep supporting women in plumbing by giving them a platform to share their stories,” Connell added. “We need to hit the labor shortage head-on, and we can do so by ensuring everyone feels welcome in the trades and by defeating common stereotypes associated with plumbers. Part of achieving that includes telling authentic stories, changing people’s perception of the trade and helping to create a more inclusive environment.”
Brett Hanson Brings Proven Expertise to New Position PumpMan®, a national leader in the service, sales, maintenance, and repair of pumping systems throughout North America, welcomes Brett Hanson as its new General Manager of Pump Systems. Brett will be responsible for growing the Federal Pump and Alyan Pump brands with operations in Brooklyn, NY, and Read more
Brett Hanson Brings Proven Expertise to New Position
PumpMan®, a national leader in the service, sales, maintenance, and repair of pumping systems throughout North America, welcomes Brett Hanson as its new General Manager of Pump Systems. Brett will be responsible for growing the Federal Pump and Alyan Pump brands with operations in Brooklyn, NY, and Folcroft, PA.
“We are fortunate to have Brett join the PumpMan team,” said Donald Devine, PumpMan’s CEO. “Brett’s deep experience in the pump industry will be a great asset to the company and enable him to lead a successful transformation of Federal Pump, a Brooklyn, NY based pump company with more than 90 years of success serving the New York City market.”
After earning a BS in Management at Western New England University and an MBA at the University of Massachusetts, Isenberg School of Management, Brett’s industry experience includes time in outside sales at Godwin Pumps, a Xylem brand and as a regional manager for Crane Pumps & Systems.
More information: