Steve Hocurscak has joined Watts as Senior Product Manager, Regulators and Automatic Control Valves (ACVs). He will have overall responsibility for Watts Regulator and ACV product management, as well as for developing and executing new strategies focused on business growth. Steve brings with him to Watts extensive experience in product management for large product portfolios Read more
People in the News

Steve Hocurscak has joined Watts as Senior Product Manager, Regulators and Automatic Control Valves (ACVs). He will have overall responsibility for Watts Regulator and ACV product management, as well as for developing and executing new strategies focused on business growth.
Steve brings with him to Watts extensive experience in product management for large product portfolios across several industrial verticals. He worked previously in leadership level product and business management roles for valve companies, such as Metso and Neles.

Caleffi North America proudly announces our new regional sales manager, Joe Robbins. Robbins will focus on the southeast United States sales region and is based in Estero, Fla. He has worked in the construction, distribution and manufacturing industries for over 25 years. “Manufacturing is all about customer relationships,” said Robbins. “In my role as Eastern Read more
Caleffi North America proudly announces our new regional sales manager, Joe Robbins. Robbins will focus on the southeast United States sales region and is based in Estero, Fla. He has worked in the construction, distribution and manufacturing industries for over 25 years.

“Manufacturing is all about customer relationships,” said Robbins. “In my role as Eastern Regional Sales Manager at AB&I, my focus was building and developing relationships in commercial projects across the east coast. I’m honored to continue on in this market with Caleffi because I know they are a world-class company.”
Before joining Caleffi, Robbins worked as Vice President and General Manager at the Halins Construction Group. He specialized in historical renovations utilizing LEED building standards. His 20 years of experience in the distribution sector brings valuable supply chain knowledge to the Caleffi sales team.
“We are pleased to add Joe to our sales team in a key market for Caleffi. The southeast states are important for Caleffi’s growth. His experience in the distribution channel will help us expand,“ said Roger Corrente, Caleffi Director of Sales. “Joe has built long-standing relationships in the southeast and will provide great support in the region.”

New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing Read more
New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve
Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing commitment to quality and outstanding service as the plumbing and HVAC industries evolve.
Mark Williamson has been named general manager/sales director for Bradford White Canada. Ian Spalding has been named the company’s assistant general manager/controller.
“Mark and Ian’s resolve, dedication, cooperative spirit, and customer focus have been apparent as our industry has met the challenges of the last two years,” said Jim McGoldrick, senior vice president of sales for Bradford White Corporation. “They have demonstrated the right combination of experience and innovation to guide our Bradford White Canada team through the coming months and years while continuing to support a culture based on communication, collaboration, and customer service.”

Mark Williamson (left) has been named general manager/sales director for Bradford White Canada. Ian Spalding (right) has been named the company’s assistant general manager/controller.
Williamson, a sales leader with more than 30 years of experience in industrial and consumer goods industries, joined Bradford White Canada in 2017 as national sales manager. Most recently, he served as the company’s director of sales and marketing.
Spalding has more than 30 years of experience in manufacturing finance. He has worked at Bradford White Canada as controller since 2000.
For more information about Bradford White Corporation, visit https://bradfordwhitecorporation.com.
For more information about Bradford White Canada, visit https://bradfordwhitecorporation.com/bradford-white-canada/.

Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring Read more
Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry
Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring, California, April 6.
Putnam’s presentation titled “No Slow Season in Business” will take place in the opening session on the main stage from 9:30 a.m. to 10:15 a.m. local time. During her presentation, Putnam will explain how marketing can help home service business owners keep the phones ringing by building a predictable revenue and profit engine.
“One of the main barriers to scaling up for many in the home service industry is the lack of an effective marketing strategy,” Putnam said. “Oftentimes, we don’t approach marketing proactively, and that can create a deficit that’s hard to overcome when traditionally busy seasons subside. This presentation is designed to provide tools that will ease the stress for contractors and effectively end the slow seasons for their business.”
Putnam is an established thought leader in the HVACR industry, recently being named 2021 Woman of the Year by Service World Expo. Putnam has also been named to The ACHR News Top 40 Under 40 and is an advisory board member and past president of Women in HVACR.
The New Flat Rate’s software-based menu pricing system helps contractors in the service industry transition to business experts by providing technicians with tools that help increase sales pressure-free. By offering service providers done-for-you pricing for residential service calls, technicians can present prices instantly with the confidence of knowing in advance what to charge.
“From the moment we opened the doors at The New Flat Rate, our main objective has been to minimize the stress of selling services for contractors and increase their revenue,” Putnam said. “We’ve done this by providing an easy-to-use solution that presents the customers with multiple options to choose from. Through the efforts of our team, we’ve set the contractor up for success by increasing their sales and creating both business and personal freedom.”
The Barefoot Roundtable is a conference that brings all members of Service Roundtable, Service Nation Alliance, and associated members together to learn tools for business success and take their companies to the next level. Taking place April 5-7, attendees have access to the top contractors in the nation and learn from them and make connections.
For more information on Barefoot Roundtable, please visit https://barefootroundtable.com/.
For more information about The New Flat Rate, please visit https://thenewflatrate.com/.

Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation. General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date Read more
Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation.
General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date and add to our growing team of leaders and future leaders. What they all have in common is a passion for what they do and the ability to inspire others to do likewise. They contribute greatly to Caleffi’s innovative leadership in the marketplace while creating a fun, family-type culture to be associated with.”
Mike Schreiner named Chief Technology Officer
Schreiner is Caleffi’s most senior employee having joined in 2002. He is the latest member appointed to the Board of Directors. Comments Olson, “Mike heads all of our operational and engineering activities. Whether involving decisions on product designs, materials, patents, supplier development, or IT infrastructure, Mike is our lead. His grasp of all things technical is impressive. Caleffi would be lost without him.”
Mary Olson named Marketing Director
Olson joined Caleffi in 2007 and most recently served as Manager, Digital Communications. “Mary has been personally involved with every key Caleffi marketing initiative. Her creativity, project management skills and understanding of big data has been integral in making Coffee with Caleffi and idronics highly recognized industry programs. Look out for more big things – she’s got loads of talent on her team,” said Mark Olson.
Jesus Saavedra named Warehouse Manager
A 14-year veteran, Saavedra’s management development includes operational training at Caleffi facilities in England and Italy. “Jesus is keenly observant. He doesn’t miss much activity on the floor and recognizes when and how to coach his staff. He’s multilingual and provides a comfortable communication bridge for our employees who primarily speak Spanish. Our warehouse operations are in good hands with Mr. Saavedra at the helm.”
Dan Phelps named Senior Manager, Planning and Customer Service
Phelps joined Caleffi in 2015 as warehouse manager and head of inventory planning and purchasing. “Dan kept our fulfillment rates high through years of rapid growth, shifting mix and supply-chain volatility. He’s a real numbers guy, thorough and can be depended on to just get ‘er done. Dan’s detailed knowledge of our order-to-assembly-to-shipment processes will benefit our already favorable customer service reputation.”
Cody Mack named Product Manager
Mack joined Caleffi seven years ago and most recently served as Training and Education Manager. “Our product management since inception has been largely by committee. Now we require focused leadership. Cody has a keen understanding of hydronic products and applications. With his intuitive mind, he’s a natural fit for this important position. He will be joined by a new Plumbing Product Manager being recruited for presently.”
Max Rohr named Manager, Education and Industry Engagement
Rohr joined Caleffi in 2020 serving as Training and Education Manager. In this newly created position, Rohr will take on the lead for Caleffi’s engagement with trade associations, committees, industry initiatives and collaborative manufacturer partners. Comments Olson, “Max is creative and a take-charge addition to our team. He is widely known and respected within the industry, providing a credible voice and representation of Caleffi.”