The Covid-19 pandemic caused widespread disruption but many businesses are now looking forward to a new post-Covid era. As restrictions ease and case numbers start to fall, there are opportunities to learn from the outbreak. In this guide, we’ll discuss ways to create a more profitable, efficient plumbing firm.
Equipment, technology and parts
We are more reliant on technology than ever before. Over the last 12 months, businesses across all sectors depended on technology to stay afloat. As the owner of a plumbing company, it’s hugely beneficial to capitalize on the benefits of investing in technology and equipment. Technology enables plumbing firms to communicate with remote teams and clients seamlessly without engaging in face-to-face meetings and it can also provide safety benefits and improve efficiency by saving time and money.
If you own a plumbing firm, it’s useful to conduct an audit and keep a close eye on new developments and innovations, as well as tracking your competitors. Look for investments you could make to streamline operations, save time and promote safety and work with suppliers and other companies that have a track record for providing high-quality components, parts and services. From an air cylinder and new pipework to innovative tools that provide solutions for hard-to-reach areas or complex jobs, it pays to take the time to research and compare suppliers and figure out what kinds of investments will drive your business forward.
Most businesses rely on marketing to get their brand name out there and encourage customers to get in touch. If you run a plumbing firm, using targeted marketing techniques can help to improve ROI. For plumbing businesses, social media and local SEO can be incredibly effective. It’s also beneficial to ask customers to leave reviews. Over 90% of consumers read online reviews before contacting businesses and over 85% of smartphone users will either call or visit a business within 24 hours of conducting a local search. Define your ideal customers, find out how they spend their time online and consider combining digital and traditional marketing methods. Local SEO, social media and content marketing and paid ads can all help to boost lead creation alongside local press adverts and flyers.
Options for customers and employees
Agility is key for businesses trying to thrive during the pandemic. While many firms will be keen to get back to ‘normal’ ways of working, it is beneficial to adapt and modify the way you interact with customers and provide services to cater to consumer demands and trends. You could save time and money and ensure customers feel safe by offering telephone or virtual consultations, for example. It’s also beneficial to consider staffing and how your teams operate. Remote work has become much more commonplace. Switching to more flexible structures may allow you to save money on renting offices or communal workspaces at the same time as giving your workforce more flexibility.
The pandemic has been incredibly challenging for businesses but there are silver linings. If you run a plumbing firm, it’s wise to approach the months ahead with a desire to create a more profitable, efficient business.
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