Drain cleaning is in full-swing and if you’ve been thinking about ways you can add services to your business – diagnostics, inspection and locating – may be the perfect addition. Not only can it add an additional revenue stream year-round, but it’s a particularly beneficial service this time of year when home buying tends to pick up across the country.
While most homebuyers opt to have a home inspection completed as part of the home buying process, sewer inspection is not typically included. Many don’t know to ask for it and realtors aren’t always suggesting it as a necessary inspection.
Drain Mob, a camera, jetting and drain cleaning company in San Diego regularly provides camera inspection and drain cleaning services for clients after they’ve purchased a home and are experiencing issues, something they and other professionals think could be avoided if homebuyers and their realtors took the time to inspect the lines as part of the home inspection.
“Every day we see a lot of clients that did not have a realtor that would actually camera their sewer lines, they would always go on the inspection report from the inspector,” said Billy Teeter, Drain Mob Owner in a recent Instagram video talking to realtors. “It’s two to three hundred dollars, it’s worth the money. Hire a professional and you’ll be a hero with your client. Protect your clients investment.”
How to Get Started
To begin offering services to this market, you don’t need to buy equipment all at once. Invest in equipment you’ll initially need most and then add-on as needed once you recoup your initial investment. For example, a RIDGID® SeeSnake® Compact2 Camera System paired with the CS6xPak Digital Recording Monitor is a good initial investment for residential jobs. All RIDGID digital monitors come standard with Wi-Fi allowing for easy capturing and sharing of images and video through the HQx Live App on your phone or tablet. This lets buyers and sellers quickly see any potential issues.
After your initial equipment purchase, marketing your new service becomes a priority. A few ideas as you get started are:
- National Association of Realtors – Connect with your local National Association of Realtors chapter. The association represents 1.3 million members involved in all aspects of the residential and commercial real estate industries and has over 1,200 local associations/boards and 54 state and territory associations.
- American Society of Home Inspectors – Reach out to local home inspectors about partnering to offer drain and sewer inspection as part of their services. The American Society of Home Inspectors, a professional organization for inspectors across the country, offers a searchable database of local inspectors on their website.
Additional Business Benefits
Incorporating diagnostic, inspection and locating services into your business provides additional benefits for a company. These include:
- Expanded Capabilities – Diagnostics is an investment that quickly pays for itself and continues to drive incremental income by letting contractors offer additional plumbing services. It also allows plumbers to take on more complex and difficult projects they previously would have had to decline.
- The Added Value of Certainty – Clearly seeing the problem means being able to offer the right fix, no more and no less. For customers, seeing the problem that backs the estimate increases their trust in a contractor and the necessity of work being completed.
- Find it. Clear it. – Contractors can serve more customers in less time with diagnostics, inspection and locating equipment because they can locate and repair problems faster. Many tools come standard with Wi-Fi capabilities, allowing for findings to be shared immediately with clients and co-workers, which leads to faster decisions and shorter projects.
In closing, regardless of whether you decide to target your diagnostic, inspection and locating services to homebuyers and realtors, these services and type of equipment can be a beneficial addition for your business and clients.
Article by Gina Hartman
Gina is Senior Global Marketing Manager of Underground Technologies, including inspection and diagnostic products, at RIDGID®. The company is a global manufacturer of more than 300 dependable and innovative tools, trusted by professional trades in over 100 countries. Learn more at RIDGID.com.
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