Is your plumbing business experiencing a drought? Things drying up a little bit? Jokes aside, it can be disheartening for things to slow down for your business, especially when you work for yourself. But while things might seem a little quiet right now, it doesn’t have to be this way for long. With some simple steps you can help pick yourself back up, ready for a busy summer.
Take a look at some things you can do to give your plumbing services a boost this summer.
Reconnect with existing clients
If your clients aren’t coming to you, perhaps it’s time to go to them! While you might be looking for ways to get more repeat customers, it doesn’t hurt to focus on the ones you already have. A courtesy call or email to see if there’s anything they need could be a good way to book in some work. You might even be able to offer a discount on your typical rates as an incentive.
Push summer-related services
While a lot of people need plumbing services in the winter, you could be surprised at how busy the summer months can get. Outdoor plumbing can face all kinds of issues, which isn’t ideal for your customers who need to maintain their lawns and keep their flowers healthy. It’s also a great time for people to create water features, maintain their pools, etc. Do some promotion around your summer-related services to see if you can bring some new customers on board.
Give your customers what they want
Do your plumbing services cater to your customers’ needs? Different developments in the industry could mean that you’re behind your competition in terms of what you offer. One simple and fast way of upgrading your business is to get a chip reader so that you can accept card payments from your customers – it’s a little thing, but it can make a big difference to customers who can’t pay in cash. You should also ask about the kinds of services they’d like to see and work out if this is something you can offer your clients.
Use social media to build up recognition
Social media isn’t just for big companies with big budgets to make a splash, it’s perfect for small, local businesses like yours too. There are some effective ways of using social media for your small business, including some paid-for ads using local targeting. Even showing off your latest work can be a good way to get people interested – start following some people local to your area and start pushing your services.
It’s normal for businesses to experience quiet periods, but that doesn’t mean you have to stay idle during this time. You can use this time to market your services, but it can also be a chance to do some additional training so that you can offer even more services to your clients. It could also be an excuse to take a much-needed vacation, so that you’re nice and refreshed ready for the next busy period!
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