The plumbing industry has been essential through the rise of the pandemic over the last year or so. Thankfully, this means many plumbers have been able to continue working (while adhering to COVID-19 guidelines) rather than losing out on all essential work. However, because of the rate the virus spreads, there’s also a very large chance that many people have put off plumbing issues in their homes in fear of letting someone new into their homes.
Now there’s a light at the end of the tunnel and vaccines are beginning to be administered into the most vulnerable people, the rate of infection and other statistics should continue to drop. This means the world can get back to some sort of normality, and this means more people will be willing to let plumbers into their homes to fix their problems. However, with so many plumbers like you out there, how are you going to ensure you get your fair share of customers? Take a look at these effective methods to increase your customer base in a post pandemic era.
Show case studies
Case studies are a wonderful way of proving to potential clients that you can do the best work, whether it’s tightening a leaking pipe or fitting a new bathroom. At each project, take plenty of pictures (with the owner’s consent, of course) and use them on your website and at each pitch to help get potential customers on board with you, rather than other plumbers.
Continue to abide by safety laws
Even when everyone has had their vaccines, there’s still bound to be fear for many potential customers that the virus could be spread in their home. Continuing to abide by safety laws in your country or region will help them feel at ease. Many business owners are taking advice from Carlos Ramirez Safety to ensure the work they’re doing is as safe as possible for both themselves, and their clients. A professional plumber is almost always more likely to be hired over someone who’s not willing to put safety first.
Talk about your services on social media
Social media is the way forward in this day and age, and if you want to attract more customers, you should be using platforms like Facebook and Instagram to showcase the work you’re doing. Much like case studies, you can use pictures and videos to show transformations you’ve completed, as well as displaying your contact details and price list. Using the right hashtags will help you reach the right people and doing it consistently will ensure they call you when they have a plumbing issue.
Create an offer that’s hard to refuse
Finally, all plumbers will be looking to increase their customer base once restrictions begin to lift, so you need to get ahead of the game. Create offers and discounts for new and returning customers to help ensure people choose you over your competitors. Remember to always reward loyalty, and welcome new customers differently to make each customer feel as special as possible.