People have been spending a lot more time at home due to the covid pandemic, and even though things are beginning to level out a little, it still means there is more plumbing work to be done because people are using more water and heating their homes more often. However, due to the unfortunate amount of people who have been put out of work due to covid, there are a lot more plumbers out there who have just started out and are eating into the sales of long term plumbers. There’s nothing wrong with this, it’s just business. But it does mean plumbers are looking for extra work. Here are some tips worth considering.
Check Professionalism Standards
This isn’t to say you aren’t professional. It’s just to reaffirm a couple of areas which you may want to pick up on. It doesn’t even concern the work you carry out (which will of course be to a high standard), or whether you’re using a tennant t7 or a titanium tubing cutter. It’s the simple things. Following up on a job with a text or email to ask how things are looking and whether the repair held or if it completely sorted the issue. This also builds on the chance of you receiving a positive review. Wearing shoe covers so you don’t walk mud through a home, keeping a mask on with regional regulations, etc. These little things are what can leave a big impact on a lot of people and lead them to recommending you to others. Keep them in mind and you’ll see more sales role in.
Use Social Media
So many people will search for tradespeople on social media these days instead of searching on Google or Bing. That’s how powerful social media has become. It’s why you really need to ensure you have a presence. Set up your business page with a powerful logo and your key business information including number, email address, or instant messaging facilities. It also provides a great platform for reviews. If they find you on Facebook, when you’ve completed the job you can ask for a review on Facebook which will again pull in more sales. It’s a great way of interacting with your local community.
Build Search Engine Visibility
Go to google and search for plumber in … (wherever you operate) and see what comes up. That’s where you need to be. On the first page, offering a free quotation, or no obligation quotation. How? You need a website, you can create one for free. You then need to build some useful content on your website. Being searchable is huge and will directly increase your sales. You can get help with this from SEO specialists but in reality you can do it yourself if you have the time so long as you can get some decent content on there. It also builds on the professionalism of you and your business. People do look for websites these days and having one will set you apart from those that don’t.
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