Bluefrog Plumbing + Drain™ Stands Out in Saturated Segment, Signs 18 Deals in First Quarter
While plumbing isn’t exactly known as a sexy business, that doesn’t mean franchises trying to compete in the segment have to flush all their creative thinking down the toilet. With a creative name and memorable, playful bright-blue frog as a brand icon, bluefrog Plumbing + Drain™ is poised to leap ahead of old-school competitors, closing deals with 18 new franchisees just four months after launching its franchise opportunity.
The emerging plumbing and drain-cleaning service, repair and replacement franchise has more to offer than just a catchy name. It’s backed by a major national franchise system with more than three decades of experience and a CEO who spent years with a key competitor in the space.
Mark Dawson, CEO and President of Home Brands Group™, parent company of Re-Bath® and 5 Day Kitchens™ and now, bluefrog Plumbing + Drain, has a reputation for moving brands forward and building the right systems to help them sustain long-term growth. Dawson, a former franchisee of Glass Doctor and Mr. Rooter as well as former President of the Dwyer Group’s Glass Doctor, is set on a mission to build the next premier plumbing and drain cleaning franchise with bluefrog.
“I’m always on the look-out for my next challenge and this is one I’m truly excited to grow,” stated Dawson. “The plumbing and drain industry is saturated, but lacks the professionalism and courtesy that consumers seek. When we sought to create bluefrog Plumbing + Drain, we wanted to build a business that was not only customer-service oriented, but also had a fun personality and culture to back it up.”
bluefrog Plumbing + Drain launched in January to fill a void in the marketplace by creating a systematized plumbing and drain cleaning business that focuses on providing consumers with five key attributes that matter to them most, including: timeliness, safety, professionalism, consideration and a transparent value. All told, the plumbing and drain franchise plans to add upwards of 60 units, to its already operating territories in Omaha, Neb. and Pittsburgh, by the end of the year.
The new franchise opportunity adds an additional revenue stream that’s relevant to existing bath and kitchen re-modeling businesses. For instance, the 18 bluefrog Plumbing + Drain franchise partners are composed of Re-Bath franchisees looking to expand their service offerings, as well as independent plumbers who are looking to apply the proven system with a viable exit strategy.
“We’ve created a business that stands out from the competition. Not just with the name, but also our identity and core values,” added Dawson. “We didn’t want to be grouped in to the large amount of Rooters of the world, so we created a memorable brand to embody our ‘hop to it’ mentality, because the frog knows water best. Ultimately, this resonates more with consumers, which is what you need as a business owner in a highly saturated market.”
bluefrog Plumbing + Drain is looking to add trustworthy, independent plumbers who have an entrepreneurial drive to its franchise system. The ideal prospect is an established independent plumber who is bottom-line driven, customer-service oriented, and has a passion for community involvement. At a low conversion cost of $55,000-$300,000, the bluefrog Plumbing + Drain franchise model gives independent plumbers the blueprint to successfully convert and operate their business. The company also offers financing for prospective franchisee partners, as well as training and ongoing support in areas such as marketing, efficiency and management of the business.