Rheem Launches ‘Engineered for Life’ Brand Evolution and Celebrates a Century of Excellence

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Atlanta—Celebrating a century of excellence, innovation, and ingenuity, Rheem®, a leader in the water heating and HVAC/R industry, with manufacturing facilities in 88 countries, will showcase the culmination of 100 years of engineering at the 2025 AHR Expo. Rheem’s family of 50 global brands — including Rheem Heating & CoolingRheem Water HeatingEemax®, Friedrich®, HTPG®, IBC™Nordyne®, and Raypak® — will present a range of dependable, cutting-edge, and environmentally friendly product options designed for commercial and residential use. 

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Rheem CEO Chris Peel, joined by the company’s customers, partners, and employees, kicked off this major milestone event. As hundreds of attendees rallied together to toast to 100 years, Peel unveiled Rheem’s newly launched brand evolution, “Engineered for Life.” Synonymous with remarkable, reliable, and resilient products designed for everyday life, the branding update reflects Rheem’s 100-year legacy. With more than 500 active patents, in addition to revolutionary products, Rheem is known for a century of strong, meaningful collaboration with customers and partners.