Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring Read more
Danielle Putnam
Danielle Putnam to lead discussion on the importance of eliminating slow seasons with strategic marketing in the home service industry
Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring, California, April 6.
Putnam’s presentation titled “No Slow Season in Business” will take place in the opening session on the main stage from 9:30 a.m. to 10:15 a.m. local time. During her presentation, Putnam will explain how marketing can help home service business owners keep the phones ringing by building a predictable revenue and profit engine.
“One of the main barriers to scaling up for many in the home service industry is the lack of an effective marketing strategy,” Putnam said. “Oftentimes, we don’t approach marketing proactively, and that can create a deficit that’s hard to overcome when traditionally busy seasons subside. This presentation is designed to provide tools that will ease the stress for contractors and effectively end the slow seasons for their business.”
Putnam is an established thought leader in the HVACR industry, recently being named 2021 Woman of the Year by Service World Expo. Putnam has also been named to The ACHR News Top 40 Under 40 and is an advisory board member and past president of Women in HVACR.
The New Flat Rate’s software-based menu pricing system helps contractors in the service industry transition to business experts by providing technicians with tools that help increase sales pressure-free. By offering service providers done-for-you pricing for residential service calls, technicians can present prices instantly with the confidence of knowing in advance what to charge.
“From the moment we opened the doors at The New Flat Rate, our main objective has been to minimize the stress of selling services for contractors and increase their revenue,” Putnam said. “We’ve done this by providing an easy-to-use solution that presents the customers with multiple options to choose from. Through the efforts of our team, we’ve set the contractor up for success by increasing their sales and creating both business and personal freedom.”
The Barefoot Roundtable is a conference that brings all members of Service Roundtable, Service Nation Alliance, and associated members together to learn tools for business success and take their companies to the next level. Taking place April 5-7, attendees have access to the top contractors in the nation and learn from them and make connections.
For more information on Barefoot Roundtable, please visit https://barefootroundtable.com/.
For more information about The New Flat Rate, please visit https://thenewflatrate.com/.
Leading menu pricing software company to host annual conference at Westin Chattanooga The New Flat Rate, the first menu-pricing system for home service contractors, is gearing up for its third annual Business Uncensored conference in Chattanooga. The two-and-a-half-day event will take place from Oct. 18-20 at the Westin Chattanooga kicking off with a reception on the Read more
Leading menu pricing software company to host annual conference at Westin Chattanooga
The New Flat Rate, the first menu-pricing system for home service contractors, is gearing up for its third annual Business Uncensored conference in Chattanooga. The two-and-a-half-day event will take place from Oct. 18-20 at the Westin Chattanooga kicking off with a reception on the night of the 18th.
This high-level business conference offers attendees the opportunity for comprehensive training that will help home service business owners in a multitude of ways, from learning how to utilize online marketing to recognizing business plateaus. This year’s theme is “Drive,” which places an emphasis on helping business leaders drive their money, marketing, team and purpose.
“Since we started The New Flat Rate, our goal has been to help make the lives of contractors easier while also allowing them to be profitable as a company,” said Rodney Koop, founder and CEO of The New Flat Rate. “With Business Uncensored, we can do that by providing tools and knowledge that will not only help them increase profits but also unleash their full potential.”
Throughout the conference, attendees will gain lessons on a variety of different topics that will teach contractors how to develop successful business methods that drive the company overall. There will be several breakout sessions that are geared toward increasing focus on topics that can help business owners address needs in specific areas, such as friendship marketing or how to supercharge your service department.
“Many business owners in the home service industry place their focus on revenue-generating areas such as the number of service calls they receive on a regular basis, oftentimes missing out on opportunities by rushing to finish the job,” said Danielle Putnam, president of The New Flat Rate. “We have sessions that will help contractors uncover those lost opportunities, act on them, and follow up for future business during the slow season.”
“While keeping a steady flow of business is important, it isn’t the only thing that makes a company successful. Understanding what drives your team or the overall success of your customers is just as important. Those are some of the areas that we also focus on during Business Uncensored to help contractors grow and be successful.”
Speakers from The New Flat Rate will include Rodney Koop; Danielle Putnam; and Matt Koop, vice president. Also speaking at the event are contractors Roger Daviston, John Ellis, Rob Matheny, Steve Moon and Christopher Gibbons.
For more information about Business Uncensored, visit www.2021BU.com
For more information about The New Flat Rate, visit https://www.thenewflatrate.com.