New perks, products and amenities mark a pivotal next step for Lowe’s as the New Home for Pros Lowe’s announced recently its next major step as the New Home for Pros by launching a tailored store shopping experience created specifically for Pros. The Pro customer shops at Lowe’s significantly more often than DIY customers, so the upgrades were designed with speed and convenience in mind, saving Pros time and money. The updated Pro shopping experience is now being rolled out nationwide and includes a wide array of new offerings, including: The Pro Zone, a dedicated area near the Pro entrance with products for grab-and-go convenience, featuring Read more
For The Pro
New perks, products and amenities mark a pivotal next step for Lowe’s as the New Home for Pros
Lowe’s announced recently its next major step as the New Home for Pros by launching a tailored store shopping experience created specifically for Pros. The Pro customer shops at Lowe’s significantly more often than DIY customers, so the upgrades were designed with speed and convenience in mind, saving Pros time and money.
The updated Pro shopping experience is now being rolled out nationwide and includes a wide array of new offerings, including:
- The Pro Zone, a dedicated area near the Pro entrance with products for grab-and-go convenience, featuring popular Pro items, specially selected and newly released products, and value packs
- Pro Trailer Parking, which features convenient extended trailer parking spots
- Free Phone Charging Stations located at the Pro Desk
- Convenience Rack with several never-before-sold items such as pain relievers, personal care items such as sun and hand care, and more
- Dedicated Pro Checkout staffed with a team of sales, cashier and loading associates—that will continue to expand—to help get Pros in and out quicker
- Flexible Credit Options that can save Pros five percent off every day on eligible purchases plus Lowe’s For Pros Loyalty Members can get zero percent interest for 60 days when using their Lowe’s Business Advantage or extended terms when using their Lowe’s Commercial Account.
In addition to these upgrades, Lowe’s introduced new technology to help associates improve their relationship with Pro customers. The new tool provides insights that help associates engage with Pros unlike ever before and ultimately help them grow their businesses.
The new enhanced shopping experience is a next step forward as Lowe’s continues to anticipate and meet the needs of its Pro customers. Lowe’s estimates that its Pro product market is more than $400 billion and is expected to grow faster than the overall U.S. home improvement market in the coming years. The company has continued to enhance its Pro offerings in recent years—in 2019, Lowe’s improved Pro fundamentals such as job lot inventory quantities and better store service. In 2020, Lowe’s launched its Lowe’s For Pros Loyalty program, continued associate training to help with specific Pro needs, announced new services such as Lowe’s Tool Rental and redesigned the layout of stores to better serve Pros.
For Pros, time is money and every stop in the workday counts. Pros will now need to make fewer stops to get everything they need from tools, convenience items and a quick phone charge in a curated experience right in their local Lowe’s store. Pros can expect to see additional offerings—such as windshield cleaning stations and free air stations for filling up tires and portable air tanks for pneumatic tools, among other specialized amenities—throughout the year.
“We want to make sure any time spent away from the jobsite is efficient and productive for the Pro customer, especially small- to mid-size companies. We’ve enhanced our shopping experience, bringing in new products and services that help add value to each trip Pros take and cut down on the number of stops they make throughout the day,” said Fred Stokes, senior vice president of Pro Sales and Services for Lowe’s. “The new offerings are the latest way we are showing our commitment to better serving Pro customers and making their stops at Lowe’s even easier.”
For more information on the latest Pro offerings, please visit lowes.com/l/New-For-Pros
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways. Bradford White is Read more
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.
Bradford White is Here FOR THE PRO® –and Here’s Why that’s Important to You.
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.
Bradford White is Loyal to You, the Professional Installer.
Bradford White is committed to quality in everything we do. We recognize that our quality product requires a quality installation.
So while Bradford White remains committed to the highest quality manufacturing, we also remain committed to a quality, professional installation.
We Are Here for You with 24/7 Tech Support.
When you’re in the field working on a Bradford White product, we always have your back. That means you can call for support at any time and get the answers you need – FAST.
At Bradford White we recognize this important truth: when you give quality service to your customer, you are showing them the quality they expect from Bradford White. We see you as our business partner. We are in this together.
Our Exclusive FOR THE PRO® Website Gives You the Tools to Help You Save Time… and Do Your Job Right.
At Bradford White’s exclusive FOR THE PRO® website, you’ll find technical documentation on every Bradford White product. You can search by model number or product name and find all associated technical documents for any of our products. All the information you need is here.
You’ll also get a variety of videos to help you troubleshoot and maintain Bradford White products, as well as smartphone apps and answers to your customers’ most frequently asked questions.
Our online RightSpec® Tools can make your job easier. You can properly size and install, find the Bradford White equivalent for a competitive model, calculate efficiency of a unit and more.
You can stay up-to-date with the latest energy efficiency ratings, so you can help your customers save money. You can also help your customers take advantage of Bradford White product rebates. (This might also help you when you sell products to your customers!)
Grow Your Business with These Valuable Sales Tools.
At Bradford White, we recognize you’re always trying to grow your business (and make more money) while you’re doing your job. So we’ve loaded up our FOR THE PRO® website with valuable tools to help you with that goal.
With our FOR THE PRO® Sales Materials, you can communicate the benefits of Bradford White products more effectively to your customers – and increase your sales! From marketing literature to videos and even webinars, we provide the resources you need to talk about Bradford White products with your customers.
You’ll also find logos, product images and other graphics you can use to create your own digital and print materials to help you better promote your business.
Take Advantage of Valuable Cutting-Edge Training from Bradford White.
Bradford White is committed to providing training to help contractors like you stay on top of all the latest advancements.
Bradford White’s International Technical Excellence Center in Middleville, Michigan is a cutting-edge 18,500 square foot training center where we allow our contractors to go “hands on” the latest technology so they can better serve our customers.
You can also take part in training at our secondary training center in Rochester, New Hampshire. Here you’ll sharpen your skills with various Bradford White hydronics products.
Help Your Customers Find You with Our New, Improved Contractor Directory!
Right now, customers are searching online for Bradford White contractors. You can list your name in our Contractor Directory so local customers can find you FAST. You can also provide details about your business, your skills, photos from recent installations and use valuable lead capture tools to help you connect with interested customers. You’ll find complete information about our Contractor Directory on our FOR THE PRO® site.
Give Your Customers the Financing They Need – with Fortiva® Retail Credit.
Another way that Bradford White is here for you is through our Fortiva® Financing Program. As a Bradford White contractor you may be eligible to give your customers up to $40,000 in financing through this program.
Your customers can use this funding for a Bradford White Water Heater plus other installations, products, repairs, warranties and other service work they might need. You can finance any amount with no minimum. The process is easy, approvals are instant and you get paid FAST.
By offering your customers the financing they need, this program can help you grow your business and increase your income. See our FOR THE PRO® site for details.
Bradford White is here for the professional contractor. Click below to visit Bradford White’s exclusive FOR THE PRO® website.