Home Service Businesses

The partnership introduces Reins’ innovative stock and equity solutions to home service business leaders

Reins, a pioneering technology firm dedicated to empowering small and mid-sized businesses through modern equity solutions, joined Nexstar Network as a Strategic Partner to offer its creative employee retention solutions to Nexstar’s membership throughout the United States.

“Nexstar curates the most relevant products, services and partners in our industry to support our membership through our impactful Strategic Partner program,” said Julian Scadden, President and CEO of Nexstar network. “We welcome the Reins team and their innovative solutions that can help our members scale their impact, growth and success by investing in their employees in a meaningful way.”

The partnership will allow Nexstar’s more than 1,000 members access to Reins’ custom equity incentive programs, including the unique Modern Agreement for Rewards & Equity (MARE).

Reins’ personalized plans and advanced software empower small to mid-sized business owners to give employees a stake in the business through employer-like benefits or profit-sharing initiatives. MARE incentivizes key employees and paves the way for smooth succession planning. Offering a stake in the company’s success can encourage key employees to become deeply invested in the long-term growth of the company.

“Partnering with Nexstar Network is a no-brainer given their extensive 32-year track record educating contractors about best business practices,” said Chris Buttenham, co-founder of Reins. “The partnership allows us to reach more innovative small and independent businesses and work with owners who may be struggling to beat their local competition. Strengthening their employee retention rates will be crucial for their success.”

For more information about Reins and the MARE program, visit https://www.myreins.com.

GlassHouse, the only outbound sales platform built specifically for home service businesses, today announced an exciting new partnership with Textla, the industry leader in SMS marketing technology. This partnership will empower GlassHouse customers to access the best SMS platform for reaching their target buyers, while providing Textla customers with advanced tools to target homeowners using GlassHouse’s customer intelligence platform.

Thanks to this partnership, home service businesses using GlassHouse and Textla together will be able to target homeowners in any neighborhood in America and send effective SMS campaigns that drive results. GlassHouse’s customer intelligence capabilities combined with Textla’s expertise in messaging, deliverability, and SMS campaign performance provides a powerful solution for generating new business.

“SMS campaigns have quickly become one of the most effective channels for ‘digital door knocking,’ said Jimmy Speyer, CEO of GlassHouse. “Our clients are driving incredible growth by using targeted messaging to reach their ideal buyers. This partnership with Textla means that our customers can now take their outreach to the next level, leveraging best-in-class SMS capabilities to turn every opportunity into a closed deal,”

GlassHouse customers will benefit from Textla’s industry-leading technology, gaining access to high deliverability rates, performance analytics, and best practices for driving customer engagement through text messaging. Meanwhile, Textla customers in the home services space will be able to leverage GlassHouse’s advanced customer intelligence to build effective audiences for SMS campaigns, ultimately helping them reach the right buyers at the right time.

“Our partnership with GlassHouse is a game-changer for home services businesses looking to scale,” said Luke Brickman, Founder and CEO at Textla. “GlassHouse’s targeting capabilities combined with our SMS technology will empower businesses to turn every door knock into a valuable lead and ultimately drive greater success in their communities.”

The partnership between GlassHouse and Textla comes at a crucial time when home service businesses are seeking efficient ways to generate new leads and grow their revenue without relying solely on traditional channels. By combining Textla’s SMS expertise with GlassHouse’s ability to identify potential customers in targeted neighborhoods, this solution enables home service businesses to conduct highly targeted, effective outreach.

Looking ahead, home service business owners who want to experience this innovative partnership firsthand will have the opportunity to demo the GlassHouse-Textla integration at the Service World Expo from October 15th to 17th in Lake Buena Vista, Florida. Come see how GlassHouse and Textla can transform your outreach strategy and drive growth.

New integration marks CallRail’s commitment to expanding investment across the home services category

CallRail, the AI-powered lead intelligence platform, today announced an integration with Jobber, the leading provider of operations management software for home service businesses. With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels and gain deeper insights into those leads to win more business without having to leave the Jobber platform.

By connecting to the CallRail app in the Jobber app marketplace, service pros will be able to see how potential leads discovered their business, the connection between the marketing sources and keywords that led to booked jobs, and view the communications history each lead had with their business.

“Teaming up with Jobber continues our longstanding commitment to supporting home service professionals as the only lead intelligence software directly integrated into technology that services pros are already using everyday,” Marc Ginsberg, CallRail CEO, said. “Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads. Now, these insights are available within the Jobber platform and connected with job-specific data to help service pros know what’s bringing their most profitable jobs.”

While the home service category continues to see a steady demand for services, advertising costs have increased significantly, causing many businesses to rely on lower cost lead generation services. The partnership will specifically enable mutual customers to easily access unprecedented details about customer journey, from lead to job, as well as unparalleled access to customer conversation data through CallRail’s Conversation Intelligence® platform. This will be especially important in 2024 as service pros will need to consider alternative ways to grow revenue and save on costs according to the latest Jobber Home Service Economic Report.

“Spending money on marketing can be intimidating for home service businesses, which often operate on tight budgets where every dollar counts,” said Sam Pillar, CEO and co-founder of Jobber. “These entrepreneurs want assurance that their hard-earned dollars are being invested efficiently. At Jobber, we want to take the guesswork out of running a successful home service business and provide the right tools for service pros to win work faster. This integration with CallRail is a great example of how we are doing that.”

“Marketing is critical to the success of our home services business, but wasting money on ads that don’t bring in leads can be detrimental,” said Branden Sewell, Owner of Seal Pro Painting. “Knowing where leads are coming from helps me know which marketing strategies are working effectively, and which ones need to be adjusted or scrapped. It saves time, money, and allows our business to focus on what matters most: booking jobs and getting paid.”

To learn more about how home service pros can make the most of this partnership, visit: https://callrail.com/blog/jobber-integration-easier-lead-management

Successware, a field service management software company for the home service industry, has introduced new eBook resources for plumbing, HVAC and electrical business owners. Available now at Successware.com under “Resources,” these eBooks contain valuable insights that educate business owners on getting the most out of their business software. From case studies to questions to ask and features to consider, they provide actionable steps that will help business owners manage and grow their business.

“Today’s leaders in the home service contractor industry have many helpful tools to assist in making day-to-day operations more streamlined and efficient, but the choices involved in running a business can become overwhelming,” said Paul Carmody, President of Successware. “By sharing these eBook resources, Successware has distilled the most common questions and concerns into roadmaps that guide these business owners in their decision-making process. Our goal is to help them improve productivity, save time and increase revenue.”

Three eBooks currently available from Successware include:

• Benefits of Running Your Business in the Cloud – more and more of today’s business owners are ditching traditional self-hosting in favor of a cloud-based platform software. This eBook shares the benefits cloud-hosted software can provide such as efficiency, productivity and security, that can lead to increased revenue.
• Increase Top-Line Revenue by Digitizing Your Business – the world of technology is constantly evolving, and it’s easy to feel left behind. This eBook helps to explain making the jump from running your business on paper to running your business in a digital environment, so businesses can grow and scale like never before. It also features a case study from one of Successware’s largest customers in California and the steps they took to digitize their business.
• How to Choose the Right Field Service Management Software – many business owners are evaluating the different solutions available to them and trying to make the best decision for their business. This eBook covers the need for field service management software, initial steps to take before reaching out to software providers and what to consider when making that all-important selection.

Successware continues to post helpful articles on these topics and more on the company’s blog and will be publishing additional eBooks in the future geared to assist HVAC, electrical and plumbing business owners with their growth and success.