A. O. Smith, a leader in water heating and water treatment solutions, announces the launch of its newly updated website, hotwater.com. The fully redesigned website offers an immersive and user-friendly experience with a focus on meeting the diverse needs of today’s trade professionals and homeowners. Key improvements to the website include a mobile-friendly design, a Read more
hotwater.com
A. O. Smith, a leader in water heating and water treatment solutions, announces the launch of its newly updated website, hotwater.com. The fully redesigned website offers an immersive and user-friendly experience with a focus on meeting the diverse needs of today’s trade professionals and homeowners.
Key improvements to the website include a mobile-friendly design, a reorganized navigation system and enhanced search functionality. These upgrades, made possible by the new Salesforce Commerce Cloud platform, provide users with a seamless browsing experience and quick and easy access to the information that’s important to them. As consumers are researching new water heaters they can quickly navigate to the Contractor Locator Tool, which will connect them to an A. O. Smith installer who can help them select the best-fit water heater for their installation needs.
The new Hotwater.com features a range of additional enhancements designed to benefit trade professionals:
- Trade Partner Support: A dedicated Professionals experience has been created to better serve the needs of trade partners, with unique content specifically tailored to each of the following fields of professionals:
- Robust Product Literature & Videos Search: O. Smith has made it easier than ever to find spec sheets, manuals, videos and more with a comprehensive search function in the new Product Literature, Videos & Images section.
All users will also benefit from:
- Rebates Center: The improved Rebates Center makes it easier for customers to find rebates and incentives for installing A. O. Smith high efficiency products.
- Educational Content: The enhanced Info Center educates customers on frequently asked topics like Water Heater Sizing, Water Heater Venting and more.
- Accessibility: The website is now equipped with an ADA-compliant tool, ensuring a more inclusive experience for all users.
“A. O. Smith’s updated website is the result of a year-long endeavor aimed at enhancing our online customer experience. Before starting the overhaul, our team surveyed customers to find out what resources were most important to them. We then used this feedback to guide our efforts to diligently craft a digital experience that seamlessly aligns with their evolving needs, delivering unparalleled value and convenience,” said Jeff Storie, A. O. Smith marketing director.
Experience the enhanced A. O. Smith website today by visiting www.hotwater.com.
A. O. Smith, a leader in water heating and water treatment products, announces its second quarter promotion for wholesale channel partners and their customers. Each quarter this year, the brand is partnering with wholesalers across the country to offer incentives for contractors who purchase select products. “We received an overwhelmingly positive response from contractors on Read more
A. O. Smith, a leader in water heating and water treatment products, announces its second quarter promotion for wholesale channel partners and their customers. Each quarter this year, the brand is partnering with wholesalers across the country to offer incentives for contractors who purchase select products.
“We received an overwhelmingly positive response from contractors on the Q1 promotion, and we are looking forward to rewarding our loyal customers again this spring,” said Jeff Storie, A. O. Smith marketing director.
The second quarter promotion kicks off May 15th and runs through June 30th. During this time, contractors who purchase an A. O. Smith ProLine® or ProLine® Master tank water heater at a participating wholesale counter location will receive a credit toward tools. Contractors will receive one credit for every unit purchased while supplies last.*
Contractors can visit https://hotwater.com/q2promo to view the list of participating wholesalers where they can purchase a qualifying product.
Additional promotions later in the year will include a branded jacket with the purchase of two high-efficiency water heaters and a Pit Boss fire pit with the purchase of three commercial gas water heaters.
Wholesalers interested in participating in future promotions can contact their A. O. Smith representative.
*Visit https://hotwater.com/q2promo for full promotion details.
A. O. Smith, a leader in water heater manufacturing, announces the launch of In Our Element, a monthly live talk show. Hosted by A. O. Smith Senior Technical Trainer, Jerry Winslett, the show will highlight news from A. O. Smith, offer service tips, discuss industry topics, answer common product questions and more. “This show will Read more
A. O. Smith, a leader in water heater manufacturing, announces the launch of In Our Element, a monthly live talk show. Hosted by A. O. Smith Senior Technical Trainer, Jerry Winslett, the show will highlight news from A. O. Smith, offer service tips, discuss industry topics, answer common product questions and more.
“This show will help us connect with our customers in a new way,” said Winslett. “By providing additional opportunities to expand their knowledge of A. O. Smith products and important industry topics, we’re hoping the show will help them make more informed decisions out in the field.”
In Our Element will premiere on Monday, Feb. 28 at 1 p.m. CST, and will be hosted live on the
A. O. Smith YouTube page. The premiere episode will feature A. O. Smith Marketing Director, Jeff Storie, and will discuss marketing in the water heating industry.
“We’re constantly striving to find new ways to further develop the relationships we have with our customers – especially in a digital format – and we hope this show will do just that,” said Winslett.
Each episode will run roughly 30 minutes and will feature a new topic and guest star. Topics will include industry news, product launches, resources and more. The second episode will run on Friday, March 25 at 1 p.m. CST, and will feature A. O. Smith Technical Trainer, Kenneth Ezzell, who will highlight A. O. Smith University.
Visit the A. O. Smith YouTube page and subscribe to the channel to be notified of future shows and view other content. For more information on A. O. Smith and its products, visit www.hotwater.com.