HVAC

As far back as he can remember, Derek Zeolla, general manager and licensed plumber at Zeolla Plumbing & Heating Corp., was running plumbing jobs with his father in downtown Boston as early as seven years old. Derek’s dad was a Boston service plumber that ran a 1- to 2-man shop. “It’s not like this was common, I was just growing up around it,” says Zeolla (@zeollaplumbing).

Derek Zeolla and his wife Arlene

Derek’s father eventually stopped working as a plumber in the late ’90s. Around this time, while still a teenager, Derek dropped out of school had a baby at the age of 18. Moving forward, “My brother, Doug, and I convinced our dad—also named Doug—to get back into the trade, but before we worked as a family, he sent us off to get experience elsewhere,” recalls Zeolla.

Derek’s father’s company in the ’90s

According to Zeolla, they worked all over the city and jumped around recklessly from company to company, some jobs together, some not. “We always found a way of getting together with a new employer, one of us would talk up the other,” says Zeolla. “It’s funny looking back on that thinking how little we knew back then. My parents were coming off of a divorce and my father was starting to take on some service stuff in our new town Stoughton, Mass. where we grew up and went to high school. Eventually, he had enough work for both of us and we stayed pretty busy,” says Zeolla.

And that’s how Zeolla Plumbing & Heating Corp.—residential service plumbing, drain cleaning, heating, and boiler installation—came to be. “We have built a solid reputation in our area through more than a decade of answering the phone and showing up. Man, we have come a long way since then,” says Zeolla.

The Family Dynamic

Working with his father, brother and one of his cousins most of the time were the best memories in the field for Zeolla. “I can’t explain it, but something about sharing the bond of working together, figuring out problems together, feeling the pride was the best, and I hope to share that with my two boys one day,” says Zeolla.

Derek with his father Doug a few years ago.

But with life, things change. “As many know, my brother passed away. This was tough, and even before that, my father took a step back from the business and went to Florida (but still flies back to Boston from time to time to help out). Add to that, my cousin and I haven’t talked in years so it’s not the same out here anymore,” says Zeolla.

Zeolla says he is blessed that his wife Arlene has filled a void. “She is the savior in the office, and I have a great team.”

Derek also hired his younger cousin Justin last year and he has been phenomenal. “I was out with him today clearing drains on a Sunday and it brought back that feeling again of working with family. Working with a Zeolla,” says Derek nostalgically.

And while Derek puts his father center on the Mount Rushmore of mentors, there were some other people outside the family that were strong influences on Derek. For Zeolla, one of the best was a Greek guy named Alex, who, when Derek was looking for work, took him on for a couple of years. “He taught me how to get shit done; he taught me how to move.”

Derek working with his cousin Justin

Alex was a great mentor yet has since passed away. “Which brings me to, am I a role model? I don’t know, but Alex has two sons. One has come to me looking for mentorship, and it’s just so crazy how things come full circle because now he works with me and he is already just like his father when it comes to plumbing skill.”

Zeolla hopes to be a good role model for him, including and all his younger guys he works with. “I will never steer them in the wrong direction, that’s for sure. This is too important to me,” says Zeolla.

Challenges/Rewards

One of my biggest challenges isn’t the pipes, says Zeolla, it’s the people. “I say this phrase a lot, and I love people in general, and I love my customers, but sometimes when it comes to understanding what we are doing in their homes, it can be challenging. It’s very important to explain things and make sure they feel comfortable. It’s a delicate balance between taking control of a situation and saying, ‘hey, look, I’m the professional here I need you to trust me,’” says Zeolla.

Again, the pipes are the easy part! “I’m lucky that I have great customers. The rewarding part is helping people out, getting someone’s heat back on, clearing a main drain, getting the hot water back, or being told that you are appreciated is probably the best. That ride home to then seeing your family after you helped another family, that’s the reward.”

Leisure Time

Derek and his wife love to travel, and they take their kids literally everywhere they go. AHR Atlanta was their second time leaving them overnight in five years. But basically, there is no leisure time without the phone ringing and Derek coordinating with his six guys, and customers. “My wife and I are like running a telethon while ‘trying’ to be on a vacation. We love it and we are good at it, but she knows I can’t be away from the field long. It’s my therapy and I get depressed if I’m not turning wrenches,” says Zeolla, a self-described workaholic.

As far as spare time close to home, Zeolla enjoys fishing, hiking and hanging out at his cabin nestled in the White Mountains of New Hampshire. “Summer weekends there with my boys are what I work toward every week. When my brother passed, I wanted to find a place to escape, and I found something special,” says Zeolla.

The Skilled Trades

According to Zeolla, “We” need to push our way into middle schools and high schools to get “our” message heard. Kids need to know that they have options at a younger age, says Zeolla.

“Listen, school isn’t for everyone. You might be told you aren’t good enough, or your attention span is too short, or you can’t listen to lectures all day, but put that kid in front of something hands-on, something he or she can feel—and feel the pride of building something—the sky is the limit. Once you get that feeling of being productive and important, you will open doors you didn’t even know were there,” says Zeolla.

Falls Church, Va. — Plumbing-heating-cooling contractors are feeling cautiously optimistic, according to a new report from the Plumbing-Heating-Cooling Contractors — National Association. The PHCC Business Intelligence Department just released its newly developed Contractor Confidence Index (CCI). Sponsored by PHCC Strategic Partner Bradford White, the PHCC CCI is based on a quarterly survey of PHCC members designed to take the pulse of the plumbing, heating, and cooling market.

The PHCC First Quarter 2023 CCI summary report revealed a CCI of 52.2, meaning contractors believe industry conditions are better than the previous six months, but are trending lower because of ongoing challenges. The first quarter CCI dropped from 56.0 in the Fourth Quarter of 2022, with an increasing number of respondents citing economic uncertainty and fear of a coming recession.

Any rating over 50 indicates a higher share of PHCC contractors reporting industry conditions are better than they were in the previous quarter, while any rating under 50 indicates a higher share of respondents reporting conditions are worse than they were in the previous quarter.

Plumbing contractors reported a lower future confidence index of 42.2 percent, versus 48.9 percent in the fourth quarter 2022, indicating that contractors who own plumbing businesses believe industry conditions were worse than the previous six months. HVAC contractors reported a higher future confidence index of 56 percent, versus 60.6 percent in the fourth quarter, suggesting industry conditions still feel better than the previous six months, though sentiment is trending lower.

The top contractor challenges reported were:

• Operating short-staffed
• Customers holding off on projects
• Low call volumes
• Too much work
• New construction slowdown

While roughly 70 percent of PHCC Contractor respondents anticipated normal to better sales in the future, 30 percent of respondents are not operating with a full staff, employees, and technicians. Double the number of respondents reported that customers are holding off on projects and replacements due to economic concerns — a significant increase when compared to fourth quarter results. 72 percent cited rising costs, and half of the respondents noted delays in shipping materials. The results were flat at 25 percent for those who indicated concerns about lower construction starts when compared to the last quarter.

Looking ahead, 73 percent of PHCC respondents are anticipating increased cost of doing business (parts, materials, labor), and most of those respondents are worried about an impeding recession, as well as continued challenges finding qualified employees and technicians.

The top three concerns for contractors over the next six months include the cost of health insurance, fear of recession, and increased (additional) insurance costs. Additional concerns were increased regulations, decreased construction starts, and cash flow.

“We are very pleased to unveil this first quarter 2023 Contractor Confidence Index that will help us determine the current sentiment of PHCC members,” said PHCC—National Association President Dave Frame. “With access to this valuable information, our members will be able to track challenges and trends that affect their business, as well as maximize any business opportunities that are identified. And from an organization perspective, PHCC will be well-positioned to identify and develop programs and services that will meet our members’ needs.”

The PHCC Business Intelligence Department works to favorably position PHCC members and affiliates to achieve the highest level of market awareness, professionalism, leadership, and business profitability in the emerging and ever-changing built environment. Relevant resources are updated on a regular basis on the new PHCC Business Intelligence website: www.phccweb.org/business-intelligence.

Disclaimer: The PHCC Contractor Confidence Index (CCI) is based on a quarterly survey of PHCC members designed to take the pulse of the plumbing heating and cooling market. The survey asks respondents to rate market conditions for the present time and for the next six months. Survey results and the PHCC CCI were developed as a general sense of contractor sentiment and should not be used as a guaranteed indication of future performance of economic and industry performance. Many PHCC Contractors provide both plumbing and HVAC installation and service.

The Maryville, Tenn.-based public relations agency commemorates a decade serving those in the skilled trades industry across the country

Ripley PR commemorates a decade of providing public relations services for the skilled trades, franchising, B2B technology and manufacturing industries.

Ripley PR, an elite, global public relations agency specializing in the home service industry, marks its 10^th anniversary in business by celebrating a decade of providing strategic public relations solutions to clients around the world.

The Maryville, Tennessee-based PR agency was founded in 2013 by CEO Heather Ripley after she decided it was time to leverage her experience and success in marketing and PR to create a world-class agency in her own back yard.

“This anniversary not only marks a milestone in Ripley PR’s professional existence but commemorates the date when I decided to follow my dreams,” Ripley said. “We’ve seen great achievements and growth throughout the years thanks to the fantastic team we have in place, and we now serve contractors and B2B companies in the skilled trades industry from Georgia to California, and from Virginia to New York. We are proud of our journey and hope to continue to provide success to our clients for many years to come.”

Ripley started that journey as an assistant buyer for a national department store before catching the communications bug. She spent the next decade managing PR and marketing campaigns for a variety of companies, including Clockwork Home Services and its three franchise brands, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky. It was at that organization that Ripley first learned how impactful public relations could be to the home service industry.

Heather Ripley

She continued to work for other organizations throughout the Southeast until 2013 when she decided to come back to her hometown of Maryville and open her own public relations agency. Beginning with zero clients, Ripley got to work building a PR company that would help home service business owners grow to the next level and achieve their dreams.

In addition to the skilled trades, Ripley PR also specializes in promoting and growing franchising brands and companies in B2B and construction technology and industrial manufacturing industries.

Ripley PR is now considered the No. 1 home service PR agency in the country. The agency has been named to the Forbes list of America’s Best PR Agencies for 2021 and Entrepreneur’s Best PR Agencies for Franchise and is the second largest PR agency in the Knoxville, Tennessee market. The agency offers strategic communications for its clients, including brand awareness campaigns, crisis management, media relations and social media strategies.

In 2021, Ripley released “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business” through Advantage/Forbes Books as a way to help home service business owners understand how PR can help them improve their brand awareness. She was also nominated as a finalist for the 2020 Blount County ATHENA Awards and was named to the 2021 PHC News’ Top 10 Women in PHCP.

Ripley is also a regular contributing writer for a variety of trade publications such as Entrepreneur, For Construction Pros and Franchising USA. She has also been a guest on dozens of industry podcasts such as the Business Savvy podcast, Mechanical Hub’s Appetite for Construction, Home Service Success, Power Women of the Trades and PHCPPros: Off the Cuff.

To learn more about Ripley PR, visit https://www.ripleypr.com or call (865) 977-1973.