HVAC

Peterman Brothers of Greenwood, Indiana has been named the 2021 Bryant Dealer of the Year, the highest honor a Bryant dealer can receive. Each year, this award recognizes the company whose hard work, expertise and business acumen have helped them to stand out as a leader in the industry. Bryant, a
leading supplier of heating, ventilating, and air conditioning (HVAC) equipment, is a part of Carrier Global Corporation (NYSE: CARR), the leading global provider of healthy, safe and sustainable building and cold chain solutions.

“Being named as the 2021 Bryant Dealer of the Year means that we are doing
things the right way,” said Chad Peterman, Owner and President, Peterman Brothers. “It is not what we do, but how we do it. We are committed to providing our people and customers with the best customer experience possible.”

Peterman Brothers has been solving plumbing, heating, and cooling issues of the central Indiana community since 1986 when Pete Peterman started the company in his garage. Since its humble beginnings, the company has grown to employ over 300 people today. Two of those employees include Pete’s sons, Chad and Tyler. Both grew up around the business and have taken on numerous responsibilities. Chad is the oldest and in his role as Owner and President, he is responsible for creating and executing the company’s vision and long-term strategy. Chad’s younger brother, Tyler, oversees all install operations. Peterman is now a complete family affair with all the Petermans involved in the day-to-day operations of the company. In addition, Peterman
Brothers is a two-time Bryant Medal of Excellence winner.

“Bryant dealers continue to raise the bar in our industry and are among the best in the business,” said Justin Keppy, President, NA Residential & Light Commercial, Carrier. “Our 2021 Dealer of the Year, Peterman Brothers, exemplifies the values and commitment that the Bryant brand has come to represent in its more than 115-year history. Its entire team embodies all that is necessary to run a successful business, and the company serves as an example to the industry for how an organization should treat its customers and the community in which it operates.”

Bryant selected its 2021 Dealer of the Year from 22 Medal of Excellence winners, comprised of Bryant Factory Authorized Dealers throughout North America. The candidates were judged on overall sales growth, high-efficiency and indoor air quality equipment sales, customer satisfaction and participation in dealer programs and promotions.

The 2021 Medal of Excellence Winners are:

• Advanced Comfort Control Standish, California
• Affordable Heating & Air Sylacauga, Alabama
• AGS HVAC Services Westport, Massachusetts
• Air Tech Heating, Inc. Fond du Lac, Wisconsin
• Allen Service Fort Collins, Colorado
• Comfortemp Lemont, Illinois
• D. McKeon Heating & Air Conditioning Kennesaw, Georgia
• Elite Mechanical Systems Windom, Minnesota
• Estes Heating and Air Conditioning Theodore, Alabama
• First Call Heating & Cooling, Inc. Racine, Wisconsin
• GAC Services Gaithersburg, Maryland
• IERNA’S Heating & Cooling, Inc. Lutz, Florida
• Mert’s Heating & Air Conditioning Co. Steger, Illinois
• One Hour Heating and Air Conditioning Wilmington, Delaware
• Peterman Brothers Greenwood, Indiana
• Pronto Heating & A/C, Inc. Edina, Minnesota
• Robin Aire Service Company Wixom, Michigan
• Rock Plumbing, Heating & Air Englewood, Colorado
• Rose Heating & Air Conditioning Urbana, Illinois
• Sanders & Johnson, Inc. Denver, Colorado
• Scott’s Heating & Air Conditioning Longwood, Florida
• Welsch Heating & Cooling Saint Louis, Missouri

For more information about Bryant and to find a dealer near you, visit
www.bryant.com.

When you have your own business, you always need to make sure that you’re doing what you can to get more customers. Unless you’re an established business and you’re starting to get a lot of referrals from customers, it can feel like you’re waiting to grow. But, you will find that you are able to get to where you want to be as long as you know to put the work in. The thing is, you might be wondering exactly what it is that you need to do.

That can often be the trickiest thing is usually knowing exactly what it is that you need to do to stand out in the first place. Your expertise is your trade and not marketing. So it’s not always easy to know what you need to do to get interest and promote what you do. Let’s take a look at what you need to do.

Know Your Customer

Before you start, you have to know your customer. It’s a good idea for you to think about who you’re targeting and who will buy from you so that you know how to reach them and get them to find you.

Advertise Locally

Then, you’ll want to try and advertise locally in your area so that people can find you. From local flyers and adverts in local papers to having banners and sign writing on your vehicles. This will show off what you do and get people to take notice.

Build A Great Website

You might then want to think about working on your website. It can be a great way for customers to find you. You’ll also want to work with an SEO company to help you to rank well on Google. So when people are searching for your business you’ll come up and they’ll reach out to you.

Use Social Media

From here, you’re also going to want to make sure that you’re using social media too. When harnessed well, social media can really make a difference in your small business. It can allow new people to find you and see what you do, it can gain loyal customers, and gain more business. So make sure that you’re shouting about what you do.

Test And Retest

The thing about marketing is that you can’t just work on one thing once and hope for the best. It’s all about testing, retesting and optimizing what you’re doing. It’s so important to look at your data, see what is performing on your website and what’s driving you traffic and getting you customers and then focusing more on that. Just trying new things and ideas is all it takes for you to start getting results.

Marketing your business can be such a hard thing to do when you’re not really sure what you need to do to make it happen. But the good news is, you only have to focus on a few things. When you’ve worked through these ideas, you should start to get a bit of traction for your business.

Is your plumbing business experiencing a drought? Things drying up a little bit? Jokes aside, it can be disheartening for things to slow down for your business, especially when you work for yourself. But while things might seem a little quiet right now, it doesn’t have to be this way for long. With some simple steps you can help pick yourself back up, ready for a busy summer. 

Take a look at some things you can do to give your plumbing services a boost this summer.

Reconnect with existing clients

If your clients aren’t coming to you, perhaps it’s time to go to them! While you might be looking for ways to get more repeat customers, it doesn’t hurt to focus on the ones you already have. A courtesy call or email to see if there’s anything they need could be a good way to book in some work. You might even be able to offer a discount on your typical rates as an incentive. 

Push summer-related services

While a lot of people need plumbing services in the winter, you could be surprised at how busy the summer months can get. Outdoor plumbing can face all kinds of issues, which isn’t ideal for your customers who need to maintain their lawns and keep their flowers healthy. It’s also a great time for people to create water features, maintain their pools, etc. Do some promotion around your summer-related services to see if you can bring some new customers on board. 

Give your customers what they want

Do your plumbing services cater to your customers’ needs? Different developments in the industry could mean that you’re behind your competition in terms of what you offer. One simple and fast way of upgrading your business is to get a chip reader so that you can accept card payments from your customers – it’s a little thing, but it can make a big difference to customers who can’t pay in cash. You should also ask about the kinds of services they’d like to see and work out if this is something you can offer your clients. 

Use social media to build up recognition

Social media isn’t just for big companies with big budgets to make a splash, it’s perfect for small, local businesses like yours too. There are some effective ways of using social media for your small business, including some paid-for ads using local targeting. Even showing off your latest work can be a good way to get people interested – start following some people local to your area and start pushing your services.

It’s normal for businesses to experience quiet periods, but that doesn’t mean you have to stay idle during this time. You can use this time to market your services, but it can also be a chance to do some additional training so that you can offer even more services to your clients. It could also be an excuse to take a much-needed vacation, so that you’re nice and refreshed ready for the next busy period!