The manufacturer added 9 new Ambassadors and 2 All-Star Ambassadors to its award-winning social media program, which continues to expand its impact Oatey Co., a leading manufacturer in the plumbing industry since 1916, recently announced that its 2025 social media Ambassador Program will include nine newly added plumbing influencers and four returning Ambassadors. In addition Read more
Mary-Anne Bowcott
The manufacturer added 9 new Ambassadors and 2 All-Star Ambassadors to its award-winning social media program, which continues to expand its impact
Oatey Co., a leading manufacturer in the plumbing industry since 1916, recently announced that its 2025 social media Ambassador Program will include nine newly added plumbing influencers and four returning Ambassadors. In addition, the company designated two of its tenured Ambassadors as prestigious All-Star Ambassadors.
The 2025 class of new Oatey Ambassadors includes Clayton Deeds, Leon Garrett, Mike Caruso, Alan Carlson, Mary-Anne Bowcott, Brian Joyce, Jose Lopez, Keith McGillivary and Zachary Edmond, collectively representing a diverse range of plumbing and building expertise from across North America. The new Ambassadors join returning Oatey Ambassadors Tucker Baney, Nick Hotujec, David Williams, Rob Lupton, Schuyler Mooney and Grant Blundell, as well as several influential alumni Ambassadors.
Oatey Ambassadors are passionate advocates who showcase Oatey and its family of brands through engaging, authentic social media content and activity. Acting as an extension of the Oatey team, Ambassadors collaborate on various initiatives such as social media campaigns, giveaways, trade shows, podcasts, and more to share the story behind Oatey products.
Each year, Ambassadors are invited to attend a two-day event at Oatey University, the company’s premier training center. This immersive experience, known as Ambassador Fest, offers hands-on training, in-depth product discussions, a tour of Oatey’s manufacturing operations, and a visit to Oatey’s world headquarters to meet with associates.
Oatey’s newly designated All-Star Ambassadors include Evan Berns and Shay Lorette, who join existing All-Stars Danielle Browne, Thomas Young, Robert Broccolo and Germaine Nelson. Each of these Ambassadors has been part of the Oatey Ambassador Program for at least two years, displaying an impressive passion for Oatey and a commitment to the Ambassador Program and the plumbing community at large. As All-Star Ambassadors, the influencers remain in the Ambassador Program beyond its standard two-year duration, continuing to enjoy program perks in addition to enhanced partnership opportunities with Oatey.
Over the past year, Oatey has expanded its commitment to supporting Ambassadors in their home territories. This includes an “Oatey on the Road” social media series that spotlights Ambassadors on the job and Oatey swag giveaways for Ambassadors to gift to their local supply houses. The company plans to further expand these initiatives in 2025 as part of its efforts to support Ambassadors online and offline as they grow their businesses and brands.
“Oatey is proud to collaborate with such an incredible group of skilled plumbing professionals through our Ambassador Program,” said Katherine Lehtinen, Senior Vice President of Marketing at Oatey. “As the program continues to evolve, we are sincerely thankful for the dedication and enthusiasm of our Ambassadors. Their passion for Oatey and the work they do inspires us every day. We remain committed to championing their talents, supporting their growth in the industry, and amplifying their voices across the platforms where they publish.”
Individuals interested in becoming a future Oatey Ambassador can submit their information on the Oatey website for consideration. For additional information about Oatey’s Ambassador Program, visit oatey.com.
A part of Emerson’s professional tools portfolio, RIDGID hosted winners at their headquarters with an all-expenses paid trip and signature VIP treatment RIDGID®, a part of Emerson’s professional tools portfolio, recently hosted their fifth annual RIDGID Experience trip, a VIP event that invites select members of the skilled trades to gather for fun, camaraderie and Read more
A part of Emerson’s professional tools portfolio, RIDGID hosted winners at their headquarters with an all-expenses paid trip and signature VIP treatment
RIDGID®, a part of Emerson’s professional tools portfolio, recently hosted their fifth annual RIDGID Experience trip, a VIP event that invites select members of the skilled trades to gather for fun, camaraderie and hands-on experiences. The event also serves as a “thank you” to the trades for the role they play in building and maintaining our country’s infrastructure.
The contest, which draws entries from tradespeople across the country, concludes with RIDGID treating nine guests to a three-day, all-expenses-paid trip to RIDGID headquarters. The highlight of the visit is a factory tour that invites each guest to build their own iconic RIDGID customized pipe wrench. Guests also received a sneak peek at the latest RIDGID tool innovations and provided their opinions on product that is currently in development. Evening events included treating the guests to a preview of the company’s 100 Year Anniversary celebration plans, set for 2023. Guests also had the opportunity to network with guests of Greenlee® Experience, a similar contest hosted by professional tools brand Greenlee. The two concurrent events created a full-scale celebration of the electrical, mechanical and plumbing trades.
“The excitement around RIDGID Experience, both by trade professionals and the RIDGID team, has grown each year. After every contest our team is always impressed by the pride and commitment each guest has for their profession,” said Becky Brotherton, director of engagement marketing, RIDGID for Emerson. “It’s a privilege to be able to thank each of them for their dedication and hard work with this VIP experience.”
This year’s guests were equally enthusiastic about the trip, with one guest calling it the “bucket list” trip of a lifetime.
“My favorite part was meeting the people behind the brand because that’s what makes the brand,” said Armando Ramos, a service plumber in Phoenix, Arizona. “Now that I think of RIDGID I think of family. Thanks for the opportunity!”
“I can’t say enough about how amazing the past few days were. I’m so grateful to have had the opportunity to go to the RIDGID Experience 2022 and meet so many fantastic people, check out the headquarters and go on some pretty awesome outings. I’m over the moon and still just can’t believe that I got to do this,” said Mary-Anne Bowcott, owner of Westcom Plumbing and Gas in Sooke, British Columbia.
Individuals in the RIDGID Experience Group included (in photo L-R):
- Tyler Dale – Seaside, California
- Armando Ramos – Phoenix, Arizona
- John Snyder – Blue Bell, Pennsylvania
- Derek Newton – Kirland Lake, Ontario
- Colton Henkowski – Denver, Colorado
- Mary-Anne Bowcott – Sooke, British Columbia
- George DeJesus – Stanhope, New Jersey
- Alan Carlson – Wheaton, Illinois
- Christopher Armstrong – Ulster Park, New York
Details on the 2023 RIDGID Experience Contest will be announced early next year.
Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.