public relations

Agency receives high rankings in national survey of industry leaders for their expertise and results in fields of specialization

Ripley PR, an award-winning global public relations agency specializing in skilled trades, manufacturing, franchising and B2B technology, has been recognized by Newsweek as one of America’s Top PR Agencies for 2024.

To highlight the public relations agencies that are the most recommended in their sector or specialization in the United States, Newsweek partnered with Statista to release the list of America’s Best PR agencies this month.

The final list of 150 agencies is based on a survey of PR agency employees and owners, as well as people who work in the PR, communications or marketing departments of an American company. The agencies with the most recommendations represent 11 client sectors and 13 specializations. Sectors include areas of practice like consumer goods, health care and industrial and manufacturing services. The specializations focus on services such as event planning, media strategy and influencer relations.

“Receiving this award is a particularly humbling experience since we were nominated by professionals who work in the industries we serve, and they supported us throughout the process,” said Ripley PR founder and CEO Heather Ripley. “It’s evidence that our clients trust the expertise of our dedicated team of practitioners who are committed to delivering outstanding results. They work hard every day to make sure our clients receive exceptional service on an individualized level.”

According to the Newsweek and Statista ranking system, Ripley PR received a five-star ranking for its work in the Industrial and Manufacturing sector. The company also received four-star ratings in the following specializations:

• Brand reputation and marketing
• Event planning
• Internal corporate communication and employee engagement
• Media relations and advertising
• Media strategy planning

“The team at Ripley PR is goal-oriented and strives to provide the best possible results for our clients,” Ripley said. “We want to be partners with our clients, and we go out of our way to develop a relationship with them so we can build on our successes together. Our clients recognize that we advocate for them on a daily basis and this honor reinforces that our agency is among the best PR providers for the skilled trades, B2B tech, manufacturing and franchising industries.”

Founded in 2013, Ripley PR offers its clients strategic communications services, including crisis and reputation management, communications strategies, media relations and strategic planning. The agency’s unique combination of expertise and creativity in public relations helps clients build brand awareness, establish a positive reputation, and capture the attention of the news and trade media covering their industries.

For more information visit www.ripleypr.com or call (865) 977-1973.

The plumbing business will always be around because everyday necessities aren’t just going to vanish. If you have a plumbing business, then the chances are that you won’t ever not be in demand – especially if you know what you’re doing and can get the job done for those you’re working with. There will be plenty of other competitors about there, though, so you’ll have to do what you can to get ahead of your rivals. Like every other business, you’re going to be competing with people who want to take your spot, so it’s a case of making yourself more desirable. 

In order to keep the business going, you’ll need to market yourself well and let people – near and far – know who you are (and what kinds of things you can offer). Expanding your reach is a key part of finding long-term success. Here are a few ways you can do it: 

Be Active Online 

Pretty much everything is done online in this day and age. If you’re not online right now, then you might need to get a move on and begin. So many working opportunities can be found online. There are, of course, still traditional means, but they are being swallowed up by the new-found styles. You can use your online presence to attract more and more people. Think about the likes of social media and how quickly you can transmit your message to those in need.

You can also use your online presence and skills to network with other businesses, potential employees, and all kinds of different contacts. The fact that you can get in touch with somebody so important, so quickly, makes the need to be online even greater than it already is.

Work On Digital Marketing 

Sticking with the theme of working online, it’s wise to market yourself using more modern means. Things like social media marketing, viral marketing, seo company, and plenty of other ways that involve digital platforms are the way forward. Billions of eyes are on computer screens, tablets, and smartphones, so you’ll want to make the most of the opportunity. There are plenty of people just waiting to be wooed by what you have. 

Get Your Name Out There Where You Can 

Using signs, posters, business cards, vehicle advertising, and plenty of the more traditional methods is still as popular as ever. You’re going to want to make people know that you’re around and that you have something for them. If they see enough of you, then they’ll be more inclined to make a positive decision. Word of mouth marketing is – and has always been – one of the best ways of getting your name out there, so don’t forget about the simpler ways of doing it.

Produce The Best Possible Results

At the end of the day, if you’re giving people what they want, then you’re going to be doing a good job. They’ll always come back if they’re satisfied with you. What you don’t want is to be all bark and no bite. Saying you’ll do a good job and proving a substandard one will just make you look even worse!