Rinnai

Acquisition is the first step of company’s bold plan to expand in Latin American commercial water heating market

Rinnai America Corporation, the leading manufacturer of tankless water heaters in North America, announced today the acquisition of Industrias MASS, the leader in the commercial water heater market in Mexico. This acquisition marks the first by Rinnai America Corporation and follows the launch of its Strategic Business Initiative announced earlier this year, meant to accelerate the company’s presence via acquisitions and partnerships.

Founded in 1964, Industrias MASS is the leading manufacturer of commercial water heaters in Mexico, with penetration of approximately one-third of the overall commercial segment. With an 86,000 square foot plant and more than one hundred employees across the country, Industrias MASS also specializes in the production of water treatment systems and the manufacturing of commercial tanks that collectively integrate advanced technology, locally manufactured materials, and a best-in-class service network. Their client base spans hospitality, healthcare, food service and other commercial verticals served by offices in Mexico City, Leon, Merida, Monterrey, Guadalajara, and Mazatlán.

“Acquiring Industrias MASS is a critical step in our commitment to the Latin American market,” said Frank Windsor, President of Rinnai America Corporation. “Our goal is to build upon the success of Industrias MASS by further investing in the company, its people, and products as a platform for growth. Through our shared pledge to innovation, as well as a complementary set of products, we’ll fuel growth while also delivering on our brand promise of Creating a healthier way of living^®.”

This strategic acquisition will enable Rinnai America Corporation to establish its local presence in Mexico, for both manufacturing and distribution, through partnership with a clear and established market leader. Industrias MASS’ complimentary product line also includes products which Rinnai has not historically offered, such as water treatment, allowing the company to expand its footprint and offer a broader product portfolio.

In addition, as part of its commitment to success in the region, Rinnai America Corporation has named Victor Molgado as its first Mexico General Manager. Molgado has more than 25 years of experience in local, regional, and international manufacturing operations and was most recently the General Manager for a large joint venture institution in Mexico.

“I’m excited about the opportunity to accelerate Rinnai’s expansion in Mexico in partnership with Industrias MASS,” Molgado said. “The combination of Industrias MASS’ market dominance and Rinnai’s technology and global market leadership unlock great potential for the Mexican market and is the clear choice to accelerate the company’s growth strategy throughout Latin America.”

“The experienced team at Industrias MASS, as well as the in-facility leadership under Victor’s direction, are critical parts of our strategy to capture the growth opportunities we see in the market,” added Windsor.

Through this acquisition Rinnai America Corporation will extend its presence across Latin America, building upon the success of its existing operations in Brazil. The company plans to advance in the region through a combination of organic growth, investment and new alliances to achieve a dominant market share in the commercial water heater market.

To learn more about Rinnai, visit www.rinnai.us.

Creating opportunities for Rinnai PROs to maximize sales in their local market with an affordable and easy advertising solution

Introducing a highly original and innovative advertising offering, Rinnai America Corporation launches the Rinnai PRO 360 Ad Packages. Developed for Rinnai PROs, the advertising package presents a simple, fast and affordable option to engage customers in a 90-day, multi-media campaign. With packages taking as little as fifteen minutes to complete and affordable options starting as low as $2,100, PROs can save valuable time and money when advertising their business. 

“We’re always investing in innovation and exploring new products and technologies that we can bring to market,” said Peter Reiner, Vice President of Marketing, Rinnai America Corporation. “Adding these PRO 360 Ad Packages is a great step towards supporting our PROs and supplying an affordable, easy solution, so they can focus on providing excellent service to their customers.” 

With the unique PRO 360 Ad Packages, Rinnai PROs can easily market their services across email, social media, Google and direct mail through prebuilt campaigns, making advertising easy, fast and affordable. Rather than having to create the campaigns themselves or work through an external partner, PROs can simply select from two options: Digital Only Campaign or a Digital + Direct Mail Campaign. With this structure, Rinnai has created an uncomplicated way to deploy a templatized marketing campaign that engages a PRO’s specific market or audience.  

“Our PROs are very busy and have a lot of competition for their time. With PRO 360 Ad Packages, PROs can set it and forget it,” said Lori Page, Senior Marketing Manager, Rinnai America Corporation. “This is something new and completely different for the industry, and we’re excited to provide a simple but impactful way for PROs to grow their Rinnai business.” 

PRO 360 ad templates are designed to educate the consumer on the benefits of Rinnai products while providing a PRO’s customized promotional offer. Rinnai will launch the program with two pre-built ad templates to choose from, Tankless Water Heater and Home Heating. The PRO 360 Ad Packages will continue to evolve and expand over time, providing PROs with new and exciting ways to engage with their customers.  

Rinnai launched its PRO Network more than a year ago with the aim to provide contractors the necessary support and training needed to help grow their business. Now, Rinnai partners with over 3,200 PROs across North America, helping them successfully scale and support their businesses. Participants in the PRO Network experience myriad of benefits, including the ability to grow their business through qualified leads, rebate programs, free training and earning free rewards. Adding the PRO 360 packages is just another reason why It’s Better In Network. 

To learn more about Rinnai PRO 360 Advertising, visit www.rinnai.us.

Kiley will head operations and continue to drive excellence and manufacturing expansion in North America 

Rinnai America Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, announced Shelley Kiley has joined the organization as its Vice President of Operations. Kiley’s extensive knowledge, will help Rinnai continue to grow and expand manufacturing capabilities in North America, including overseeing the completion of its new manufacturing plant in Griffin, Ga. In addition, Kiley has assumed responsibility over all functional areas in manufacturing, supply chain, distribution and logistics.

“I am very excited to join Rinnai America and look forward to leading the operations team as we continue to drive operational excellence and expand our manufacturing capability in North America,” said Kiley. “I look forward to supporting Rinnai, delivering on our promise of Creating a Healthier Way of Living, as well as spearheading the operational initiatives that will continue to drive growth.”

Kiley has cultivated deep experience throughout a 30-year career, having most recently spent three years leading a team of 650 within the supply chain and global operation strategy teams at Larson-Juhl. Prior to that, Kiley had a distinguished 11-year tenure with Moen, Inc. where she rapidly progressed from Plant Manager to holding several executive leadership roles, including Vice President of Global Supply Chain and Manufacturing, where she led 2,000 employees. The knowledge and skills that come from Kiley’s previous roles in leadership and operations, will only be an asset to Rinnai as the company continues its trajectory towards North American expansion.

“We are very excited to welcome Shelley, as she will be instrumental in the continued growth of our manufacturing footprint in the U.S.,” said Frank Windsor, President, Rinnai America Corporation. “She will be focusing on preemptive enhancements to meet needs of our customers and fostering a high-performance team, which will lead Rinnai towards achieving our expansion goals.”

With the addition of Kiley, Rinnai is continuing to demonstrate its concerted investment in its North American facilities, operations and team. Since 2017, Rinnai has introduced its new corporate headquarters in Atlanta, the opening of a state-of-the-art innovation center and is in the midst of building its first North American manufacturing facility in Griffin, Ga.

To learn more about Rinnai, visit www.rinnai.us.

Rinnai America Corporation Continues to Expand U.S. Market Leadership with Commitment to Domestic Manufacturing and Production 

Independence Day may mark the celebration of America’s birthday, but it’s also a time to celebrate and support businesses who are helping the domestic economy thrive by investing in U.S. based operations, manufacturing and increasing job opportunities. Rinnai America Corporation, a subsidiary of Rinnai Corporation based in Japan, is among those businesses, becoming the first major tankless water heater brand to have a U.S. manufacturing facility with advanced automation and precision assembly processes. 

For more than 100 years, Rinnai has developed high-quality products to heat water and homes. However, within the last few years, the company has looked towards new expansion opportunities, including investing in new markets to sustain innovation as well as operationalizing manufacturing and production to meet need. The North American market was quickly identified as one of the greatest growth vehicles for the company. 

“Our goal is to be the growth driver for Rinnai Corporation, and that’s why we’re making the investments within Rinnai America,” said Frank Windsor, President, Rinnai America Corporation. “We’re investing in domestic manufacturing as well as in our new corporate headquarters and an innovation center to drive our customers’ businesses forward while also contributing to the overall organizational growth initiative.” 

In late 2021, Rinnai is set to complete construction on its North American manufacturing facility in Griffin, Ga. Current production will be moved from the existing factory to a new 300,000 square foot plant, which will enable the company to both increase production of residential and commercial product while also bringing more than 150 jobs to the Griffin community. 

“Creating jobs is a huge part of helping the company to grow,” Windsor continued. “We can’t manufacture and produce products to meet demand without top talent. We are committed to filling these crucial roles while also helping consumers and trade professionals see the importance of purchasing and installing domestically produced products. In lockstep with this expansion, is Rinnai’s commitment to Creating a Healthier Way of Living. There’s no better way to honor that promise than to help create a healthier economy.” 

The demand for Rinnai products continues to grow, and now with the ability to manufacture its signature tankless water heaters in Griffin, Rinnai will be able to scale its U.S. operations for years to come.  

To learn more about Rinnai, visit www.rinnai.us.