The Tennessee-based global public relations firm’s CEO says companies that go after awards add a significant weapon to their marketing arsenals Ripley PR, an award-winning global public relations agency specializing in manufacturing, skilled trades, franchising and B2B technology, says that companies that proactively seek and win credible awards — and then strategically promote them — Read more
Ripley PR
The Tennessee-based global public relations firm’s CEO says companies that go after awards add a significant weapon to their marketing arsenals
Ripley PR, an award-winning global public relations agency specializing in manufacturing, skilled trades, franchising and B2B technology, says that companies that proactively seek and win credible awards — and then strategically promote them — are more likely to have bigger sales funnels, more satisfied customers and a deeper talent pool than their competitors.
“Awards give your business an edge over your competition,” said Ripley PR founder and CEO Heather Ripley. “Awards boost employee morale and give your company more credibility. Participating in and winning awards increases your chances of being seen by potential customers because of the added visibility. The publicity an award generates is a wonderful acknowledgement.”
Heather Ripley
She said there are a variety of ways to promote company awards, and some of these include:
- Issuing a press release. A press release gives an organization the opportunity to describe the award and the significance behind it. Issuing a release also allows the company to customize distribution to the right trade and local publications.
- Announcing the win on social media. Social media allows a company and its employees and stakeholders to share the win throughout a variety of internet communities. This gets the word out about the win directly to consumers and potential employees.
- Including the win in marketing collateral. Businesses can use their award as a third-party affirmation that their company is established and professional. Consumers feel more comfortable doing business with a company that has built a solid reputation.
Ripley said that award-winning companies are also more likely attract and retain the best talent in their industries.
“When the nation’s top talent sees that you’re winning awards, they become more interested in working with you,” she said. “Recruits that strive for career development want to learn from the best in their field. Awards validate what your company does and how it does it.”
One company that has used its awards as an effective means to drive its recruiting efforts, increase its sales funnels and attract partners is XOi Technologies, the leading provider of technician-first smart technology for commercial and residential field service companies. The company is headquartered in Nashville, Tennessee.
XOi has been included on the Inc. 5000 list in 2020, 2021 and 2023, and the Inc. Power Partner list in 2022. It has also made the Tech Tribune Top Tech Startups in Tennessee in 2020 and the Tennessean Top Workplaces in 2021.
“People know that PR can help you get your name in the news, but they may not realize that a good PR agency will also guide your company to seek awards that can increase your prominence,” Stacey Bright, chief marketing officer of XOi. “Having a professional writer who can then take the news of those awards and turn them into press releases that platform your company’s achievements leads to more interest from potential customers, employees and investors. You not only earn a prestigious award, but you also foster your brand in the process.”
Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, also takes advantage of awards by
Ripley said that companies don’t have to restrict themselves to awards that are issued to businesses within their industry. Winning a “best of” award in a local market or having a team member honored as the best in their field offers a company even more credibility.
Ripley PR, which was named to the Forbes list of America’s Best PR Agencies for 2021, offers its clients strategic communications services, including award recognition, crisis management, media relations and social media strategies. The agency’s unique combination of expertise and creativity in public relations helps clients build brand awareness, establish positive reputations and drive prospects to the brand.
For more information visit www.ripleypr.com or call (865) 977-1973.
The Maryville, Tenn.-based public relations agency commemorates a decade serving those in the skilled trades industry across the country Ripley PR, an elite, global public relations agency specializing in the home service industry, marks its 10th anniversary in business by celebrating a decade of providing strategic public relations solutions to clients around the world. The Maryville, Tennessee-based PR Read more
The Maryville, Tenn.-based public relations agency commemorates a decade serving those in the skilled trades industry across the country
Ripley PR commemorates a decade of providing public relations services for the skilled trades, franchising, B2B technology and manufacturing industries.
Ripley PR, an elite, global public relations agency specializing in the home service industry, marks its 10th anniversary in business by celebrating a decade of providing strategic public relations solutions to clients around the world.
The Maryville, Tennessee-based PR agency was founded in 2013 by CEO Heather Ripley after she decided it was time to leverage her experience and success in marketing and PR to create a world-class agency in her own back yard.
“This anniversary not only marks a milestone in Ripley PR’s professional existence but commemorates the date when I decided to follow my dreams,” Ripley said. “We’ve seen great achievements and growth throughout the years thanks to the fantastic team we have in place, and we now serve contractors and B2B companies in the skilled trades industry from Georgia to California, and from Virginia to New York. We are proud of our journey and hope to continue to provide success to our clients for many years to come.”
Ripley started that journey as an assistant buyer for a national department store before catching the communications bug. She spent the next decade managing PR and marketing campaigns for a variety of companies, including Clockwork Home Services and its three franchise brands, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky. It was at that organization that Ripley first learned how impactful public relations could be to the home service industry.
Heather Ripley
She continued to work for other organizations throughout the Southeast until 2013 when she decided to come back to her hometown of Maryville and open her own public relations agency. Beginning with zero clients, Ripley got to work building a PR company that would help home service business owners grow to the next level and achieve their dreams.
In addition to the skilled trades, Ripley PR also specializes in promoting and growing franchising brands and companies in B2B and construction technology and industrial manufacturing industries.
Ripley PR is now considered the No. 1 home service PR agency in the country. The agency has been named to the Forbes list of America’s Best PR Agencies for 2021 and Entrepreneur’s Best PR Agencies for Franchise and is the second largest PR agency in the Knoxville, Tennessee market. The agency offers strategic communications for its clients, including brand awareness campaigns, crisis management, media relations and social media strategies.
In 2021, Ripley released “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business” through Advantage/Forbes Books as a way to help home service business owners understand how PR can help them improve their brand awareness. She was also nominated as a finalist for the 2020 Blount County ATHENA Awards and was named to the 2021 PHC News’ Top 10 Women in PHCP.
Ripley is also a regular contributing writer for a variety of trade publications such as Entrepreneur, For Construction Pros and Franchising USA. She has also been a guest on dozens of industry podcasts such as the Business Savvy podcast, Mechanical Hub’s Appetite for Construction, Home Service Success, Power Women of the Trades and PHCPPros: Off the Cuff.
To learn more about Ripley PR, visit https://www.ripleypr.com or call (865) 977-1973.
Small-business branding specialists select award-winning home services public relations agency to deliver PR experience and expertise. Knoxville, Tenn. — KickCharge Creative, an award-winning branding agency specializing in small business marketing for contractors, has selected Ripley PR, the leading global public relations experts for home services, skilled trades and B2B, as its agency of record. New Jersey-based KickCharge Read more
Small-business branding specialists select award-winning home services public relations agency to deliver PR experience and expertise.
Knoxville, Tenn. — KickCharge Creative, an award-winning branding agency specializing in small business marketing for contractors, has selected Ripley PR, the leading global public relations experts for home services, skilled trades and B2B, as its agency of record.
New Jersey-based KickCharge Creative has set the standard for small business marketing for more than 25 years. The company offers a full suite of services, including branding, logo development, truck wrap design, website design and development, social media and copywriting, to deliver measureable results for startups and small- and mid-sized businesses.
“Ripley PR and KickCharge share a passion for helping contractors and other entrepreneurs in the skilled trades, so we know this is going to be an incredibly productive relationship,” said Dan Antonelli, president of KickCharge. “When the best of the industry team up like this, they push each other to perform at a new level. The ultimate benefit goes to our clients, who see new opportunities for success as a result of that synergy.”
Ripley PR was founded in 2013 with a focus on home services, skilled trades and B2B technology public relations. Ripley PR offers strategic communications services that help clients build brand awareness, establish positive reputations and drive increased leads and sales. Ripley PR was named to Forbes’ list of America’s Best PR Agencies for 2021 and has been named to Entrepreneur Magazine’s list of the Top Franchise Suppliers four years in a row.
“KickCharge is truly committed to helping small businesses by providing world-class branding services,” said Heather Ripley, CEO and founder of Ripley PR. “They create powerful brands that make a critical difference for entrepreneurs in the industries we serve. We’re eager to cement KickCharge’s position at the top of our industry in 2021.”