Scorpion

Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI

Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services
businesses. Powered by Scorpion AI and Scorpion’s team of service industry marketing experts, RevenueMAX helps home services businesses get found online, chosen by those prospects, and know exactly what’s driving revenue growth from their marketing investments.

“For the first time, service businesses can go beyond traditional lead generation. They can now use high-quality lead and customer data to fully optimize their marketing strategy for the best return on investment”, stated Rustin Kretz, CEO and Founder of Scorpion. “RevenueMAX drives every part of a business’s digital marketing strategy, and uses first-party lead and customer data to optimize digital advertising campaigns across Google, Bing, Meta, Thumbtack, and other lead generation partners integrated with Scorpion. The result is more valuable revenue and better customer growth.”

RevenueMAX isn’t just about optimizing ads—it’s about creating a comprehensive digital marketing strategy for long-term growth. By leveraging first-party data and Scorpion’s advanced AI, home services businesses can now take control of every aspect of their marketing. From managing digital ads to understanding what drives customer decisions, businesses using RevenueMAX have seen a 12x return on their investment since its initial beta launch.

“RevenueMAX is focused on driving the growth that matters most—revenue,” said Kretz. “We’ve created a solution that delivers transparency, efficiency, and a direct connection between marketing investments and revenue outcomes. It’s a game-changer for service businesses looking to optimize every part of their marketing strategy to drive more profitable revenue.”

Scorpion’s two decades of expertise in digital marketing, combined with significant investments in AI, allows RevenueMAX to bring businesses:

• Greater conversions with AI-enhanced websites, landing pages, chat, and scheduling tools; including integration with ServiceTitan Scheduling Pro.
• Better marketing ROI, with a data-driven approach to channel, geography, and service-type performance.
• Real-time insights into lead quality and revenue attribution by marketing channel through seamless customer relationship management (CRM) and field service management (FSM) integrations.

For franchise, consolidators, manufacturers, and private-equity backed businesses, RevenueMAX includes multi-location insights, which provides those groups with roll-up reporting and benchmark data across their portfolio of companies.

“Over the past 18 months, consumer demand has tightened and advertising has gotten more expensive for home services businesses,” said Jamie Adams, Chief Revenue Officer at Scorpion. “We partner with some of the largest and fastest growing franchise and multi-location businesses nationwide. Now more than ever, they must have access to the most critical KPIs driving revenue growth so they can quickly identify how each location is performing relative to others in their brand or portfolio. Our multi-location insights gives them the visibility they need.“

RevenueMAX provides business owners with a clear understanding of what’s driving their success, eliminating guesswork and inefficiencies so they can focus on operating and growing their business. To learn more about RevenueMAX and how local businesses can transform their digital marketing strategies and drive growth visit scorpion.co/revenuemax.

New research and insights report uncovers industry shifts and trends for legal and home services across consumer preferences, the rise of artificial intelligence, and the digital marketing landscape

Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced the launch of its new insights report: The Scorpion Pulse. Results show that with advancements in technology, especially generative AI, consumers expect businesses to give timely, same-day responses, be transparent, and make search and discovery easier than ever.

Looking at the latest digital marketing trends and insights for the home services and legal industries, the spring 2024 report found that 70% of consumers favor home services companies that accommodate multiple contact options such as phone, text messaging, and online chat. In the legal industry, 66% of consumers expect a response within 24 hours of submitting an inquiry, a metric that is amplified in certain practice areas such as criminal defense.

“The ability to adapt quickly to changes in customer expectations, technology, and market dynamics is critical to success for legal and home services professionals. The Scorpion Pulse reveals that consumers today expect immediate responses and seamless interactions, making it crucial for home services and law firms to be proactive and highly responsive,” said Jamie Adams, Chief Revenue Officer at Scorpion. “Local businesses are facing significant challenges, including, the rising cost of online advertising, increased competition, and economic conditions impacting consumer demand. This report gives businesses the insights they need to make informed marketing and advertising decisions, leverage new technology like AI to their advantage, and optimize their digital marketing campaigns effectively, based on our proprietary data and research.”

Published data from Scorpion illustrates key insights that those in the home services and legal industries must understand to help grow their businesses.

For Home Services Businesses: Getting Inside the Minds of Today’s Consumers. Speed isn’t the only thing that matters. Today’s home services customers demand transparency and quick solutions straight from reliable sources.

• 54% of consumers will decide on a home services provider within four hours of researching options.
• Transparency and word of mouth are important for consumers with 67% checking at least three different review sources before making a decision and 64% only considering providers with at least a 4 out of 5 star rating.
• The top three qualities consumers look for in a home services provider are affordability (58%), dependability (56%), and knowledgeability (35%).

For Legal Providers: Consumers Are Doing Their Due Diligence. Potential clients are becoming more meticulous in their research for law firms. They want fast responses, good reviews, and tech-driven experiences.

• Two-thirds of people expect law firms to respond within one day of reaching out to them. A critical insight is that 45% of people make a decision on an attorney within 3 days.
• Due diligence is increasingly important with 40% of consumers saying they read at least 7 reviews when deciding on an attorney to work with.
• Consumers are also seeking technology-driven legal experiences including digital document sharing (48%), online billing (47%), and the use of client portals (40%).

In AI We Trust. Consumer understanding, acceptance, and adoption of AI is growing. The intersection of AI and traditional Search on Google and other search engines is changing how people see, trust, and use AI-generated results.

• When it comes to AI search results on Google and other search engines, 75% of consumers feel it improves the experience of looking for and researching local businesses.
• 67% note having some experience using AI with top categories being education and research, gaming and entertainment, and shopping.
• 33% of consumers say they trust AI-generated search results, depending on the source those results come from.

To see the full report and gain valuable insight on navigating digital marketing, the future of search, and AI in home services and legal, please visit scorpion.co/pulse.