We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition.
COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry is set to take a further hit following the conclusion of the lucrative Federal Government’s HomeBuilder scheme.
Despite these challenges, there were 90,800 Plumbers in 2020, which is expected to rise to 96,500 by 2025 – creating an even more competitive environment. That means it is vital to do everything possible to promote your business to stay ahead of the competition. Here are some ways you can rise to the top.
Adopt The Latest Plumbing Technology
There are many benefits of adopting the latest plumbing technology. One is that it will help your business save money on water and energy bills. Another advantage is that it will make your life easier with less time spent on maintenance and repairs. You’ll also be able to provide better customer service, which in turn means more revenue for your company.
Investigate technologies like smart shower, toilet and irrigation systems that can be controlled with a mobile device, energy-efficient water heating devices and get the right tools for water leak detection in Melbourne. Technology is updating all the time, so it’s important that you stay up-to-date.
The modern household has a thirst for energy and water-efficient technologies that are better for the environment. Over 12 per cent of all houses globally are already smart homes, and it has become a 99.41 billion USD global industry. With more consumers changing their purchasing behaviors to be more sustainable, our plumbing business must move with the times.
Create a Website That is Designed to Attract Customers
Do you need a new website for your plumbing company? Traditionally those in the trades industry have not prioritized their digital presence, but today it is essential with most consumers using the internet to discover plumbers in their local area.
Older generations may still rely on word of mouth and numbers listed in directories; younger generations are heading directly to Google to find trades services. Considering that three-quarters of the Australian public will require plumbing services in the next 12 months, it is a market too big to ignore.
Websites are the backbone of any business. They’re how people find you, learn about what you do, and decide if they want to work with you. That’s why it’s essential to have a professional-looking site that will increase your visibility and credibility to help get more leads.
Build Your List of Positive Online Reviews
While the modern consumer looks for plumbers online, referrals still play an enormous role in the industry – they have just moved online.
Reviews are the best way to show potential customers that your company is worth their time and money. They help establish credibility and trust in your local community and separate you from cowboy operators without licenses that could potentially rip consumers off.
It would be best to encourage all of your customers to leave Google reviews on your business to help promote your brand. The more positive reviews you get, the better you will be perceived in your local community and the more jobs.
What happens when people leave bad reviews? The worst thing you can do is ignore it. Instead, respond to all negative reviews and ask how to remedy the problem and improve their experience. This is a surefire way to flip around negative sentiment into positivity.
When you consider that over 90 per cent of consumers regularly or occasionally read reviews and 84 per cent trust them as much as a personal recommendation, it is a method of promoting your business that you can’t ignore.