Viega expands sales strategy to focus on key metropolitan areas
Viega LLC promotes Bob Murphy to regional sales manager for the newly created Greater Philadelphia region.
In this position, Murphy’s responsibilities include implementing and managing Viega’s sales strategies throughout the Greater Philadelphia region which includes parts of New York, Pennsylvania, New Jersey and Delaware.
Murphy has more than 30 years of experience in the plumbing and heating industry. Prior to his promotion, Murphy worked as a district sales manager for Viega’s Greater New York region, based in the metro Philadelphia area. Before joining Viega, Murphy held a variety of senior management positions with PlumbMaster.
“The combination of Bob’s management experience and his firsthand, on-the-ground knowledge of the customer base in this new region will allow him to lead a new sales team with the ability to enhance our service levels and results from day one,” said Mark Evans, director of sales, North America, Viega. “This expansion is part of an overall strategy intended to increase our market penetration through a more concentrated focus on key metro areas.”
Murphy is active in many industry organizations including PHCC in Pennsylvania and MCAA in Pennsylvania and New Jersey. He lives in Reading, Pa., with his wife, Molly. In his spare time, he enjoys hiking, camping, racquetball and watching movies.
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