Water-Right®, a leading independent original equipment manufacturer (OEM) in the water treatment industry, is proud to announce the promotion of Melanie Jayjack as the organization’s marketing manager. Jayjack was previously the brand manager for Water-Right® in charge of their Evolve and WaterCare brands. She will continue to use her skills to progress the marketing division across all brands and distribution channels.
“Melanie has shown her work ethic and leadership skills and has transformed our marketing team into the success it is today,” said Luke Java, director of sales and marketing. “She began at Water-Right® five years ago and has stepped up in every circumstance to unselfishly get the job done. We are thrilled to see Melanie take on this new role and continue to grow our marketing efforts.”
Jayjack will now be responsible for high-level duties, which have become an essential part of the Water-Right® marketing team. She will manage the core branded channels and the “Go to Market” planning through wholesale distribution, Clear Choice Water Group and CustomCare®. She continues to use her skills to provide service and support for customers and lead the rest of the marketing team.
Christine Van Sickle has joined Water-Right to assume the position of brand manager at the organization. Van Sickle will provide support to the Evolve® and WaterCare® brands, including website management and social media campaigns. She will work with the team to develop brand plans and strategies and provide support to professional dealers through product advertising.