From March 17 to 23, 2014, WaterSense partners held more than 50 events across more than 15 U.S. states and Canada in celebration of EPA’s sixth annual Fix a Leak Week. The national awareness campaign encourages Americans to help put a stop to the more than 1 trillion gallons of water lost annually due to household leaks. In honor of this year’s “Chasing Leaks” theme, partners held a variety of road races and race-themed events, inspiring consumers to chase down water-wasting culprits.
From coast to coast, WaterSense partners set the pace for water savings by educating hundreds of homeowners about the importance of nipping drips inside and out. Here are a few examples of how partners helped consumers catch running toilets and compete for water savings:
- To kick off Fix a Leak Week, the City of Santa Rosa, California, hit the ground running with the city’s third annual St. Patrick’s Day 5k . Adding a little extra “green” to the race, the city’s Water-Use Efficiency Team hosted a booth with giveaways, activities, and water efficiency tips.
- The Arizona Municipal Water Users Association (AMWUA) held its fourth annual One for Water 4-Miler race on March 22, 2014. Runners raced alongside AMWUA’s life-sized toilet mascot, Leaky “Loo” McFlapper and Flo the WaterSense spokesgallon. The event also featured a family fun festival, which promoted finding and fixing leaks indoors and out.
- The City of Charlottesville, Virginia, once again hosted the Fix a Leak Week Family 5k , featuring activities, water-saving tips, and a prize for catching its own running toilet mascot. To help participants learn how to do it themselves, the event held a demonstration on how to fix leaks.
- In Utah, the City of St. George and Washington County Water Conservancy District partnered with the Spectrum 10k and entered a runner dressed in a toilet costume. Race packets contained Fix a Leak Week information, and the two organizations hosted an informational booth where participants could pledge to fix household leaks.
- The Metropolitan North Georgia Water Planning District’s second annual Water Drop Dash 5k Race and Water Festival offered a children’s fun run and a 5k race along the Chattahoochee River. The festivities culminated with water conservation education and activities at the Water Festival.
- Colorado Springs Utilities’ water conservation mascot Dewey the Drop hosted an educational booth at the local Jack Quinn’s running club weekly 5k run. Participants and visitors received toilet leak-detection dye tablets and information about fixing leaks around the home.
- WasteWater Education in Benzonia, Michigan, held a “virtual” Golden Plunger Relay Race on Twitter. Users formed Twitter “teams” competing to see which online group could achieve the highest number of retweets, or the greatest Twittersphere distance covered, for a prize. The Twitter user posting the most original screenshot of where a Golden Plunger was sighted also won a prize. The inaugural winners were AMWUA’s “Fix a Leak Week Arizona” campaign and the Virginia Mason Medical Center in Seattle, Washington.