Hiller Plumbing, Heating, Cooling & Electrical (Hiller), the region’s premier provider of residential and commercial service and repair, is proud to announce a five-year partnership with The University of Alabama’s Athletic Department and Crimson Tide Sports Marketing. As part of the sponsorship, Hiller was named the “Official Plumbing and HVAC Provider of the Crimson Tide®” Read more
Industry News
Hiller Plumbing, Heating, Cooling & Electrical (Hiller), the region’s premier provider of residential and commercial service and repair, is proud to announce a five-year partnership with The University of Alabama’s Athletic Department and Crimson Tide Sports Marketing. As part of the sponsorship, Hiller was named the “Official Plumbing and HVAC Provider of the Crimson Tide®”
The University of Alabama is one of the most established public institutions across the Southeast. In addition to its exceptional academic and research offerings, the Crimson Tide’s sports programs are deeply ingrained in the history and traditions of families across the state. With 28 national team championships in football, men’s and women’s golf, gymnastics and softball combined, and countless Southeastern Conference titles, the Crimson Tide is universally recognized as one of the biggest powerhouses among collegiate athletic programs.

Since opening its Huntsville branch in 2015, Hiller has earned a reputation among Alabama homeowners for outstanding customer experiences. As a direct result of this success, Hiller launched its second Alabama location in Birmingham earlier this year. As Hiller’s presence across the state continues to expand, a partnership of this magnitude offers a great avenue to participate in and support the areas that are sustaining the business’s growth.
“We are very excited to partner with The University of Alabama’s Athletic Department,” remarked Jimmy Hiller, Founder and Chief Executive Officer. “At Hiller, we always strive to be active participants and supporters of the communities we serve. We have been invested in serving homeowners across Alabama for many years now”, he continued, “And could not be more excited to partner with an organization that creates so many opportunities for so many across the state.”
“Businesses that actively serve families in our area are ideal partners for us. We are so excited to welcome Hiller as a partner,” remarked Jim Carabin, Vice President and General Manager of Crimson Tide Sports Marketing. “Developing exciting experiences for fans and supporting our athletic endeavors for our student-athletes is so important to us. Long-term partnerships with organizations like this are one of the ways that we achieve those goals.”
Launched in 1990 with a single employee and just $500, Hiller has grown exponentially across the past three decades. Today, Hiller includes over 800 associates and 600 trucks across 17 locations and has responded to over 1.7M service calls across 7 states.

Grenada, Miss. — Milwaukee Tool has, once again, expanded their presence in the United States with the opening of their newest manufacturing facility located in Grenada County, Mississippi. The new location will employ more than 800 people, marks Milwaukee’s eighth location in Mississippi, and is the company’s largest manufacturing facility in the United States to Read more
Grenada, Miss. — Milwaukee Tool has, once again, expanded their presence in the United States with the opening of their newest manufacturing facility located in Grenada County, Mississippi. The new location will employ more than 800 people, marks Milwaukee’s eighth location in Mississippi, and is the company’s largest manufacturing facility in the United States to date.

“Our rapid growth continues to accelerate, and this new facility in Grenada plays a crucial role in maintaining our trajectory of excellence in serving our distributor and user partners,” said Scott Griswold, Group President of the Professional Accessories Business Unit at Milwaukee Tool. “This success is the direct result of recruiting some of the best talent around the nation, especially in the state of Mississippi. Our strong people and our unique culture are unlike anything else in the industry.”
Milwaukee Tool invested more than $60 million into the more than 500,000-square-foot facility. Equipped with state-of-the-art technology and manufacturing capabilities, the Grenada location will initially produce Milwaukee’s robust line of accessories, including their legendary SAWZALL® Blades, and will expand into additional product lines over time.

Milwaukee Tool, celebrating its 100th anniversary this year, has seen remarkable double-digit growth every year for more than a decade. With a workforce of over 10,000 in the U.S. alone, the company has expanded its footprint both domestically and globally, driven by this consistent growth. In Mississippi, Milwaukee Tool has invested more than $250 million over the last five years and employs more than 4,000 people.

Malco Tools, one of the nation’s top manufacturers of high-quality tools for the HVAC and building construction industries, today announced that its new 7-in-1 C-RHEX® Flip Bit has earned a 2024 Pro Tool Innovation Award (PTIA) in the “Specialty Driver Bits” category. Now in its 12th year, the Pro Tool Innovation Awards evaluate hundreds of cutting-edge tools from across a wide variety Read more
Malco Tools, one of the nation’s top manufacturers of high-quality tools for the HVAC and building construction industries, today announced that its new 7-in-1 C-RHEX® Flip Bit has earned a 2024 Pro Tool Innovation Award (PTIA) in the “Specialty Driver Bits” category.
Now in its 12th year, the Pro Tool Innovation Awards evaluate hundreds of cutting-edge tools from across a wide variety of industries and manufacturers. This year, over 100 different manufacturers and brands submitted nearly 400 products in dozens of categories for a chance to take home a 2024 Pro Tool Innovation Award.

The awarded products were evaluated by a distinguished panel of judges, including contractors, construction business owners, tradespeople and media professionals. Winners stood out for their innovative features, superior power delivery, revolutionary ergonomics, technological advancements, improvements in jobsite safety or exceptional value.
Malco’s 7-in-1 C-RHEX® Flip Bit Series, which come in three integrated driver head options — #2 Phillips (MTP2), #2 Robertson (MTS2) and T25 Star (MTT25), was recognized for its combination of quality and performance. Each model comes with six easy-to-clean C-RHEX® reversible and stackable hex driver sizes (¼” & 5/16”, 11/32” & 3/8”, 7/16” & 1/2”) that stay tight on the shaft during work and while moving around the job site. The driver heads are impact-rated and compatible with any driver.
With seven essential functions all built right into its compact size, the 7-in-1 Flip Bit is a whole toolkit built for on-the-go trade professionals. Its cleanable, reversible and stackable features ensure hassle-free maintenance, compact size and long-lasting performance.
“It’s an honor to earn the Pro Tool Innovation Award for our new 7-in-1 C-RHEX® Flip Bit,” said Rebecca Talbot, vice president of marketing at Malco. “We designed this tool with precision and durability in mind, making Malco the top choice for superior quality and fastening performance on the job site.”
“This marks our 12th year of hosting the PTIA Awards, and each year we witness an increasing level of innovation from both large and small companies,” said PTIA executive director Clint DeBoer. “Every Pro Tool Innovation Award celebrates a product developed by passionate people who, like us, believe the standard we’re used to is no longer good enough.”
For more information about Malco Tools and the 7-in-1 C-RHEX® Flip Bit, visit www.malcotools.com/malco-7-in-1-c-rhex-flip-bit-series.

Contractors and Technicians Embrace AI to Advance Skill Sets and Grow Businesses with Solutions Announced at ServiceTitan’s Annual User Conference ServiceTitan, a leading software platform built to power the trades, today announced additions to its AI-powered technology for residential and commercial contractors. The latest solutions unveiled at Pantheon 2024 include a transformative AI assistant that will work Read more
Contractors and Technicians Embrace AI to Advance Skill Sets and Grow Businesses with Solutions Announced at ServiceTitan’s Annual User Conference
ServiceTitan, a leading software platform built to power the trades, today announced additions to its AI-powered technology for residential and commercial contractors. The latest solutions unveiled at Pantheon 2024 include a transformative AI assistant that will work across ServiceTitan’s suite of products, along with new applications for sales and call centers. Powered by Titan Intelligence, the company’s own purpose-built AI solution for the trades, these innovations empower contractors to automate, predict, and optimize their entire business.
“At ServiceTitan, we’re empowering our customers to do more than just unlock efficiency – we’re giving them the comprehensive tools they need to thrive in a rapidly-changing world, where AI is transforming nearly every industry,” said Vahe Kuzoyan, president and co-founder at ServiceTitan. “I’m thrilled to be expanding our suite of technology to equip our customers with the tools they need to work smarter, communicate efficiently, sell more effectively, and grow faster.”
The new features and solutions introduced at Pantheon 2024, ServiceTitan’s annual user conference, include:
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Contact Center Pro is an always-on, AI-driven contact center for the trades that simplifies multiple communications channels to increase revenue, lower costs, and improve customer service. Powered by Titan Intelligence virtual agents, it’s a multi-channel solution that brings phone, email, web, and social into a Universal Inbox, with guidance from a virtual assistant.
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SalesPro is an AI-powered solution to help technicians excel at sales. As AI-powered sales tools become more common, SalesPro is the first to focus on the trades. Most technicians are not sales experts but do much of a firm’s selling by necessity due to their regular customer interactions. Powered by Siro, SalesPro helps technicians gain confidence by analyzing their interactions through AI and suggestions, utilizing expert training content. It also connects technicians with peer-to-peer coaching to unlock their inner sales pro.
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TI Assist revolutionizes customer decision-making across ServiceTitan by bringing AI, predictive insights, risk analysis, personalized recommendations, and deep automation to ServiceTitan with intuitive, easy-to-use TI personal assistants. Across roles and responsibilities, all users can use TI Assist to do their jobs more efficiently.
“At ServiceTitan, we are obsessed with making our customers as successful as possible,” said Ara Mahdessian, co-founder and CEO of ServiceTitan. “To do this, we continually strive to build innovative software, powered by AI, to help them run and grow their businesses. By delivering actionable insights and automated technology, we help contractors stay focused on what they do best—serving their customers and providing top-tier service, all while unlocking new opportunities for revenue growth and sustained profitability.”
To learn more about all of the new features and announcements at Pantheon 2024 visit the Pantheon Live Blog.

Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services businesses. Powered by Scorpion AI and Scorpion’s team of Read more
Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI
Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services
businesses. Powered by Scorpion AI and Scorpion’s team of service industry marketing experts, RevenueMAX helps home services businesses get found online, chosen by those prospects, and know exactly what’s driving revenue growth from their marketing investments.
“For the first time, service businesses can go beyond traditional lead generation. They can now use high-quality lead and customer data to fully optimize their marketing strategy for the best return on investment”, stated Rustin Kretz, CEO and Founder of Scorpion. “RevenueMAX drives every part of a business’s digital marketing strategy, and uses first-party lead and customer data to optimize digital advertising campaigns across Google, Bing, Meta, Thumbtack, and other lead generation partners integrated with Scorpion. The result is more valuable revenue and better customer growth.”
RevenueMAX isn’t just about optimizing ads—it’s about creating a comprehensive digital marketing strategy for long-term growth. By leveraging first-party data and Scorpion’s advanced AI, home services businesses can now take control of every aspect of their marketing. From managing digital ads to understanding what drives customer decisions, businesses using RevenueMAX have seen a 12x return on their investment since its initial beta launch.
“RevenueMAX is focused on driving the growth that matters most—revenue,” said Kretz. “We’ve created a solution that delivers transparency, efficiency, and a direct connection between marketing investments and revenue outcomes. It’s a game-changer for service businesses looking to optimize every part of their marketing strategy to drive more profitable revenue.”
Scorpion’s two decades of expertise in digital marketing, combined with significant investments in AI, allows RevenueMAX to bring businesses:
- Greater conversions with AI-enhanced websites, landing pages, chat, and scheduling tools; including integration with ServiceTitan Scheduling Pro.
- Better marketing ROI, with a data-driven approach to channel, geography, and service-type performance.
- Real-time insights into lead quality and revenue attribution by marketing channel through seamless customer relationship management (CRM) and field service management (FSM) integrations.
For franchise, consolidators, manufacturers, and private-equity backed businesses, RevenueMAX includes multi-location insights, which provides those groups with roll-up reporting and benchmark data across their portfolio of companies.
“Over the past 18 months, consumer demand has tightened and advertising has gotten more expensive for home services businesses,” said Jamie Adams, Chief Revenue Officer at Scorpion. “We partner with some of the largest and fastest growing franchise and multi-location businesses nationwide. Now more than ever, they must have access to the most critical KPIs driving revenue growth so they can quickly identify how each location is performing relative to others in their brand or portfolio. Our multi-location insights gives them the visibility they need.“
RevenueMAX provides business owners with a clear understanding of what’s driving their success, eliminating guesswork and inefficiencies so they can focus on operating and growing their business. To learn more about RevenueMAX and how local businesses can transform their digital marketing strategies and drive growth visit scorpion.co/revenuemax.