Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, announced Peter Reiner has joined the organization as its Vice President of Marketing. Reiner’s experience includes developing innovative marketing strategies in executive leadership positions with companies such as LG Electronics, Toys R Us, and Sara Lee Corporation. Reiner received his MBA Read more
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Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, announced Peter Reiner has joined the organization as its Vice President of Marketing. Reiner’s experience includes developing innovative marketing strategies in executive leadership positions with companies such as LG Electronics, Toys R Us, and Sara Lee Corporation. Reiner received his MBA from Cornell University and a BS from Emerson College.
“Reiner is a highly experienced marketing executive with a wide-ranging career in various industries,” said Frank Windsor, President of Rinnai America Corporation. “We’ll leverage his expertise to build on our success as we expand our product portfolio into new and existing categories.”
As VP of Marketing, Reiner will use his extensive marketing knowledge and leadership to develop innovative solutions for growing the company’s market share in both residential and commercial markets. “I look forward to joining Rinnai and working with a great team to take the company’s innovative products to an even broader audience,” said Reiner.
Over the past several years Rinnai has made significant investments in the North American market with initiatives including opening its first North American manufacturing facility in Griffin, Georgia, and expanding its corporate headquarters to include a state-of-the-art innovation center of excellence, where it will leverage new technologies to introduce innovative products into the market. “Our brand promise is focused on ‘creating a healthier way of living’ for our customers, our employees, and our society,” said Windsor. “Peter will play a critical role in delivering that promise through marketing initiatives and superb product launches in the near future.”
To learn more about Rinnai, visit www.rinnai.us.
When Forrest Anderson Plumbing, Heating and Air Conditioning Inc. (Forrest Anderson), a family-owned business in the Phoenix area since 1961, was asked to remove a medical gas system from a commercial building, they chose to donate it to P.I.P.E industries for training purposes. Highlighting their commitment to training and development, the company’s donation will help future industry experts learn how to manage Read more
When Forrest Anderson Plumbing, Heating and Air Conditioning Inc. (Forrest Anderson), a family-owned business in the Phoenix area since 1961, was asked to remove a medical gas system from a commercial building, they chose to donate it to P.I.P.E industries for training purposes. Highlighting their commitment to training and development, the company’s donation will help future industry experts learn how to manage similar situations and contracts.
Carl Triphahn, Director of P.I.P.E. (L) accepts the medical gas system training donation from Dennis Correll of Forrest Anderson Plumbing and AC (R)
Forrest Anderson was contracted to remove an oxygen gas manifold from a commercial property as the new owners were not allowed to use it. Upon removing the box, piping, thermostats, and pressure gauges, the team mounted it on a 4×8 piece of plywood to be used by P.I.P.E industries for their medical gas piping classes.
“When I went through the training, they didn’t always have these components on hand,” explained Mark Stevens of Forrest Anderson. “They would just pull pieces out of a box, so newer technicians might not understand how it was installed. By donating it this way, we hope it helps people across the industry who are brought on for similar projects.”
While removing the system would not require additional qualifications, installation could only be done by technicians with specific training. The team from Forrest Anderson was able to remove the medical gas system within a few hours, mounting it onto the board off-site.
“We are committed to supporting the plumbing and HVAC industry through training and development,” said Audrey Monell, CEO of Forrest Anderson. “This is an exciting industry with numerous opportunities for career development once individuals are trained and experienced. To continue to attract smart and ambitious people to the industry, we hope to support their education with donations like this medical gas system.”
The Piping Industry Progress and Education Trust Fund (P.I.P.E.) is a non-profit 501-C5 established in 1954. P.I.P.E. supports training programs for apprentice and journeyman crafts people to provide participating contractors with thoroughly competent workers. All P.I.P.E. certified journeymen undergo a five-year apprenticeship program to become fully trained in all aspects of the plumbing, pipefitting, and air conditioning industry.
Gene Barbato appointed to lead American Standard; Matthew Farwell tapped to drive DXV & GROHE Piscataway, N.J.― LIXIL Americas, pioneer of water and housing products that solve everyday, real-life challenges, today announced two new positions that will drive brand-led growth and market share gains. Effective immediately, Gene Barbato has been named the new vice president Read more
Gene Barbato appointed to lead American Standard; Matthew Farwell tapped to drive DXV & GROHE
Piscataway, N.J.― LIXIL Americas, pioneer of water and housing products that solve everyday, real-life challenges, today announced two new positions that will drive brand-led growth and market share gains. Effective immediately, Gene Barbato has been named the new vice president of brand management for American Standard; Matthew Farwell has been selected as vice president of brand management for DXV and GROHE.
Both Barbato and Farwell are leading the organization to enhance the equity of the brands and accelerate breakthrough innovations. Each leader will have full profit & loss responsibility as well as accountability for creating a seamless brand experience across all touchpoints in the consumer journey.
“We’re excited to announce these organizational changes as the marketing organization within LIXIL realigns to drive brand growth across categories,” says Katty Pien, chief marketing officer, LIXIL Americas. “The moves are imperative, as there is a growing focus on being recognized by consumers as the most trusted and innovative water company, developing innovation in products and marketing to exceed consumer expectations.”
Gene Barbato, vice president, brand management for American Standard
Barbato
In this newly created position, Barbato will report to Pien, and is responsible for developing and delivering the overall American Standard brand growth plan, inclusive of all areas of the marketing mix.
Barbato brings more than 20 years of marketing experience in the consumer packaged goods and healthcare industries working across a diverse set of brands and categories. Prior to joining LIXIL, Barbato was the U.S. wellness lead for Pfizer Consumer Healthcare where he drove all aspects of brand development, communications, profit & loss, agency management, innovation and business delivery.
Barbato holds a B.A. in Political Science from The University of California, Los Angeles and an M.B.A. from New York University, Stern School of Business.
Matthew Farwell, vice president, brand management for DXV and GROHE
Farwell
As steward for both brands, Farwell will also report to Pien and steer the progressive vision for the iconic properties in the portfolio. From growth to tactical marketing, Farwell will oversee all functional areas related to the brands.
Prior to his current position, Farwell served as senior managing director for GROHE, responsible for the development and execution of the GROHE brand strategies across the Americas, with responsibility for working across all functional areas related to the brand. Previously, he was senior director of national accounts, at LIXIL, responsible for strategic planning and implementation of programs across all Ferguson market segments for the American Standard, DXV and GROHE brands.
Water-Right®, a leading independent original equipment manufacturer (OEM) in the water treatment industry, is proud to announce the promotion of Melanie Jayjack as the organization’s marketing manager. Jayjack was previously the brand manager for Water-Right® in charge of their Evolve and WaterCare brands. She will continue to use her skills to progress the marketing division across all Read more
Melanie Jayjack
Water-Right®, a leading independent original equipment manufacturer (OEM) in the water treatment industry, is proud to announce the promotion of Melanie Jayjack as the organization’s marketing manager. Jayjack was previously the brand manager for Water-Right® in charge of their Evolve and WaterCare brands. She will continue to use her skills to progress the marketing division across all brands and distribution channels.
“Melanie has shown her work ethic and leadership skills and has transformed our marketing team into the success it is today,” said Luke Java, director of sales and marketing. “She began at Water-Right® five years ago and has stepped up in every circumstance to unselfishly get the job done. We are thrilled to see Melanie take on this new role and continue to grow our marketing efforts.”
Jayjack will now be responsible for high-level duties, which have become an essential part of the Water-Right® marketing team. She will manage the core branded channels and the “Go to Market” planning through wholesale distribution, Clear Choice Water Group and CustomCare®. She continues to use her skills to provide service and support for customers and lead the rest of the marketing team.
Christine Van Sickle
Christine Van Sickle has joined Water-Right to assume the position of brand manager at the organization. Van Sickle will provide support to the Evolve® and WaterCare® brands, including website management and social media campaigns. She will work with the team to develop brand plans and strategies and provide support to professional dealers through product advertising.
In continuing its commitment to innovative jobsite solutions to expert tradespeople around the world, RIDGID® is pleased to announce the addition of Mitch Barton to the RIDGID Global Press Connection team, where he will serve as Marketing Director. In this new position, Barton will manage product development, partner relations and new business opportunities for the Read more
In continuing its commitment to innovative jobsite solutions to expert tradespeople around the world, RIDGID® is pleased to announce the addition of Mitch Barton to the RIDGID Global Press Connection team, where he will serve as Marketing Director. In this new position, Barton will manage product development, partner relations and new business opportunities for the growing line of RIDGID press tools.
Barton brings several decades of marketing and product development experience to his new role. Previously, he served as Director, Global Project Management for Performance Health in Akron. In this role, he transformed the product management group from a support organization to a high performing team leading projects and decision making across the organization. At RIDGID, he brings this innovative outlook to the Global Press Connection team, helping them strengthen their focus, responsiveness and global connectivity solutions in the pressing category.
“Looking at the needs of our end-user – the professional tradesperson – is critical to our overall product development strategy. Mitch understands this ‘consumer-first’ mindset and will help us continue to take a more holistic view towards new tool technologies,” said John Ruese, VP & General Manager of Global Press Connection at RIDGID.
In addition to more than 30 years of marketing experience across a variety of industries, Barton also holds a Master of Business Administration and Bachelor of Science degree from Bowling Green State University.
Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.