A Rolls Royce with a Veto Pro Pac tool bag in the trunk. Now that’s pretty drippy. For Moe Hirsch, Moes Consulting and Mechanical Services, Rockland County, N.Y., his bucket list item is a good representative mix of work and swaggy.
Hirsch basically started off in the trades when he joined his cousins, who were plumbers, for a few days and he immediately loved the excitement. Eventually, when things began to slow down, “I went out on my own using the heating knowledge I had learned. I had the mentality that if someone was going to figure it out, it might as well be me.”
From there, Hirsch grew into a plumbing, heating and cooling company, and two years ago began distributing and installing Cummins generators. Currently, the company focuses on the mechanical trades but offers property services to its clients as well.
Hirsch says he’s learned a lot from so many that narrowing it down would be impossible to credit everyone. Having said that, “The trade leaders for me were Dan Holohan, Mark Eatherton, Bob Hot Rod Rohr and John Siegenthaler. In the business world, Grant Cardone and Brandon Dawson have showed me what my true potential is. You really can learn something from everyone,” says Hirsch.
In addition to meeting and helping so many people, another rewarding aspect of the trades is that it can be very profitable. And while you can be in the trenches working hands-on, says Hirsch, you can use your skills to be a great manager, assistant or other asset to a company. “It’s not all wrenching knowledge. Business to me is 33% knowing your trade, 33% knowing business management, fact finding and sales, and the other 33% is just being a genuine, kind person.”
How can the PHVAC industry do a better job attracting people to the trades? Hirsch, you could say, practices what he preaches. As he prepares for every job, Hirsch makes sure he has his MacBook, latest smart phone, his personal CO detector and his loaded Veto bag, and says, “Make trades cool again; show kids the cool stuff. If they’re into muscle cars show them a tradesman driving his mustang to work. If they’re techy, show them someone performing a diagnostic using a computer.”
Moreover, social media, whose influence on young people can’t be denied, has opened many doors for tradespeople. “Social media is a free outlet to showcase your work—you can share your work, learn from others and link up with locals. Plus, social media can make the sale easier. The client feels they know you and is more willing put their trust in you,” says Hirsch.
As far as balancing work/leisure time, “I don’t balance them,” says Hirsch. “I try to do both to the max.” And that includes spending time with his wife and kids, training his new Golden Retriever, Marshmallow, and, of course, bumping into clients and seeing their happiness.
