If you are a plumber and you find work isn’t coming in as much as you might like, or perhaps you want to build your business up further, you’re not alone. It could be that you used to solely rely on word of mouth, which is great, but can sometimes only get you so far and if you want to take your business to the next level, you need to bring in some other tactics in order to do so. In this article we take a look at some top tips on how you can market your plumbing business in order to increase its success.
Focus on the technical side of things
When it comes to marketing a business, you need to ensure you take care of the technical side of things. This means sorting out your website so people can find it – getting an SEO company like Toni Marino can really help with this – as well as making it user friendly and informative. You want people to come onto your site and be able to contact you and find out any necessary information about your services.
Ask your customers for testimonials
People buy from people. When it comes to getting new customers to trust you and understand you are a reputable plumber, you should show your past reviews. These should be showcased on your website, Google profile and social media, as well as in your marketing materials such as brochures or flyers if you have them. These can show how fantastic your work has been for others in the past and give an idea of what you can do for them. It will also show you are legitimate, trustworthy and can do the job at hand.
Engage with your community
Community is everything when it comes to running a business, so you want to nurture and build these connections. There are a myriad of ways you can do this, including encouraging your customers to leave reviews and tell others in the community about you. You could offer a referral reward off a future service to help with this too. You could attend local events where you can speak with others, as well as work with and collaborate with other local tradespeople such as electricians so you can provide a joint service and recommend each other. This can help to spread the word.
These are just a few things you can do that can help you to market your plumbing business. Whether you are looking to bring in new customers to expand your team, or just to bring in a bit of extra money in a month, they should help. Focus on improving the technical side of your company, such as your website and SEO, showcasing the positive reviews you have received, and engaging with your community. What are some top tips you have for marketing a plumbing business? Let us know in the comments below, we’d love to hear from you.
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