Bradford White water heaters

Innovative mobile learning and product demo platform equips manufacturer’s reps to deliver immersive Bradford White experience to contractors and suppliers Bradford White Water Heaters, an industry-leading manufacturer of water heaters, boilers and storage tanks, is taking its top product and training solutions directly to professional contractors and suppliers with a new fleet of fully equipped Read more

Innovative mobile learning and product demo platform equips manufacturer’s reps to deliver immersive Bradford White experience to contractors and suppliers

Bradford White Water Heaters, an industry-leading manufacturer of water heaters, boilers and storage tanks, is taking its top product and training solutions directly to professional contractors and suppliers with a new fleet of fully equipped mobile trailers.

The fleet consists of 19 custom 15-foot trailers for Bradford White’s network of trusted independent manufacturer’s representatives. The trailers serve as a mobile platform for an immersive interactive learning experience based on digital multimedia presentations and hands-on product demonstrations.

“These trailers expand our ability to meet our customers where they are, which is out in the field providing service,” said Carl Pinto, Jr., senior director of marketing communications for Bradford White. “Our relationships with the professionals who rely on our products and services are the foundation of Bradford White. With this initiative, we’re enhancing our already strong presence in the field and creating another means to share the Bradford White story to our contractor and wholesale customers and connecting them to a whole new level of training, in a way that’s going to empower and energize them and support their continued success.”

All 19 new Bradford White-branded trailers are equipped to carry a range of the company’s Built to be the Best® products. Demonstrations are enhanced by on-site training sessions selected from Bradford White’s extensive catalog of For the Pro® digital learning tools, offering the latest tips, techniques, and best practices for plumbing and HVAC installation, service, and maintenance.

The trailers allow for flexible trainings and the added ability to meet the needs of our customers no matter the size.  An internal display monitor accommodates individual or small-group training sessions. A large external monitor is available for large groups. Products and training tools will be rotated from the company’s wide selection of equipment and professional educational material.

For more information about Bradford White Water Heaters, visit https://www.bradfordwhite.com.

Top American PHCP manufacturer adds Heat Pump Water Heater and Tankless Water Heater training modules to growing list of For the Pro® Training Academy offerings  Ambler, Pa.—Bradford White Water Heaters, a leader in the manufacture of water heating, space heating and storage products, continues its investment in professional development opportunities for its valued contractor customers Read more

Top American PHCP manufacturer adds Heat Pump Water Heater and Tankless Water Heater training modules to growing list of For the Pro® Training Academy offerings

 Ambler, Pa.—Bradford White Water Heaters, a leader in the manufacture of water heating, space heating and storage products, continues its investment in professional development opportunities for its valued contractor customers with the addition of six new eLearning course options to its For the Pro® Training Academy platform.

Launched in November, Bradford White’s For the Pro® Training Academy enhances the company’s exclusive For the Pro® suite of online resources with premium self-paced eLearning options.

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“For 30 years, Bradford White has provided critical hands-on training to contractors so they’re equipped to deliver the highest level of service and can ensure their customers get the exceptional performance and value they expect from our products,” said Dustin Bowerman, senior director – field services for Bradford White Water Heaters. “With our For the Pro® Training Academy eLearning, we’re enhancing our trusted training options with the convenience and access contractors and their teams need in today’s fast-moving world.”

The latest additions to the For the Pro® Training Academy provide overviews and installation, maintenance and troubleshooting information on the Bradford White AeroTherm® Heat Pump Water Heater and Infiniti® K and L Tankless Water Heaters. The recently added training modules include:

  • Bradford White AeroTherm® Introduction: This course introduces users to the Bradford White AeroTherm® Heat Pump Water Heater.
  • Bradford White AeroTherm® Installation: This course walks users through the installation processes and considerations for the Bradford White AeroTherm® Heat Pump Water Heater.
  • Bradford White AeroTherm® Maintenance and Troubleshooting: This course walks users through the preventive maintenance procedures and provides them with information on the most common troubleshooting points for the AeroTherm® water heater.
  • Bradford White Infiniti® K and L Introduction: This course introduces users to Bradford White Infiniti® K and L Tankless Water Heaters.
  • Bradford White Infiniti® K and L Installation: This course walks users through the installation processes and considerations for the Bradford White Infiniti® K and L Tankless Water Heaters.
  • Bradford White Infiniti® K and L Maintenance and Troubleshooting: This course walks users through the preventive maintenance procedures and provides them with information on the most common troubleshooting points for the Infiniti® tankless water heater.

The 24×7 accessibility of the For the Pro® Training Academy elevates Bradford White’s commitment to offering industry professionals essential resources for success. Since 1992, when Bradford White made its commitment to the wholesale channel and professional installation, the company has trained tens of thousands of plumbing and heating technicians through live, hands-on training in the field or at the International Technical Excellence Center (iTEC™) in Middleville, Michigan.

“The world-class training that Bradford White delivers is based on our dedication to championing professional contractors,” Bowerman said. “In today’s dynamic economic climate, with evolving customer expectations, For the Pro® Training Academy provides the hard-working men and women who keep our industry running with powerful tools that enable their success.”

For more information regarding all of Bradford White Water Heaters training, including the growing For the Pro® Training Academy offerings, please visit http://www.bradfordwhite.com/training.

It’s that time of year again where media, prognosticators and media prognosticators try to look into the immediate future to predict, and make sense of, the short-term economy. And, yes, even in this uncertain climate. According to the Air-Conditioning, Heating & Refrigeration Institute (AHRI), U.S. shipments of residential gas storage water heaters for January 2021 Read more

It’s that time of year again where media, prognosticators and media prognosticators try to look into the immediate future to predict, and make sense of, the short-term economy. And, yes, even in this uncertain climate.

According to the Air-Conditioning, Heating & Refrigeration Institute (AHRI), U.S. shipments of residential gas storage water heaters for January 2021 increased 3.4 percent to 397,342 units, up from 384,213 units shipped in January 2020. Residential electric storage water heater shipment saw a 2.4 percent increase in January 2021 to 395,640 units, up from 386,291 units shipped in January 2020.

Commercial gas storage water heater shipments decreased 7.8 percent in January 2021 to 6,642 units, down from 7,207 units shipped in January 2020. Commercial electric storage water heater shipments decreased 7 percent in January 2021 to 11,737 units, down from 12,626 units shipped in January 2020.

Bradford White, Bradford White water heaters, water heating, plumbing, industry forecast, COVID-19, short-term economy, construction, construction forecastHaving said all of that, Mechanical Hub decided to go right to the source to get an up-close sense of how the market is faring. We continue our Forecast Series with Bruce Carnevale, president & CEO, Bradford White.

MH: When it comes to 2021 industry forecasts, the most resonant word I hear is optimistic. That word can become hollow if it doesn’t have any substance backing it up. I’ve read reports that residential service repair and remodel may remain constant with a slight increase in early 2021. What does the short-term economy look like as it relates to BW?

CARNEVALE: In a word, challenging. While demand for our core residential products remains strong, material and labor costs have risen substantially.  Labor availability for manufacturers is still a significant problem and has been exacerbated by COVID-19 complications and government policies. Steel prices are at or near all time highs, and supply is becoming an issue for some manufacturers. These factors lead to longer lead times, higher prices to the end user, and product shortages.

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We know intuitively that the “nesting” effect has led to increased demand because household appliances are being use much more that they normally would be. There is no good data on magnitude of the increased demand, nor how long it will last.

Commercial demand has recovered slightly, but with commercial businesses still in some state of shutdown in much of the country, we don’t see that segment starting to recover until the second half of 2021. It is unlikely that the commercial segment will fully recover to pre-pandemic levels until after 2022 because so many businesses will permanently shut down as a result of the pandemic-forced shutdowns.

Bradford White, Bradford White water heaters, water heating, plumbing, industry forecast, COVID-19, short-term economy, construction, construction forecastMH: What are some indicators you look at to determine trends, movements, etc.? 

CARNEVALE: We look at traditional indicators such as housing starts re-sales, mortgage rates, CPI, consumer confidence, manufacturing output and inventories, unemployment rates, etc. Several years ago, we incorporated student loan debt into our analyses since it has such a significant impact on first time homebuyers. Additionally, we closely follow regulations and all levels and social preferences to determine their impact on product trends.

MH: I read somewhere that at the rate the U.S. is distributing the vaccine, we should be back to “normal” by 2024. Perhaps that’s a bit overly dramatic, but how does (has) BW positioned itself from the “fallout” of COVID-19?

The honest answer is that nobody really knows when we will be back to normal.  Even after we are, there will be lasting effects from the pandemic. We are following the data and trends closely and adjusting our strategy accordingly.  We expect some pre-pandemic trends to change significantly. For example, the trend toward urbanization will change as more people are able to work from home. This leads us to believe that the housing new construction will shift away from multifamily towards single family as people can move further out from cities.

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Additionally, we are solidifying supply chain and strengthening our contingency plans, further developing our own work force, and investing significantly in R&D to bring relevant, innovative products to the post-pandemic market.

MH: Is the only certainty heading into early 2021 uncertainty? How do you forecast and budget for such uncertainty? (Or is it fairly certain at this point during the pandemic?)

CARNEVALE: Uncertainty has made forecasting for 2021 is as much art as it is science. We used an immense amount of data, both historical and forward-looking, and applied significantly more assumptions than we typically would.  We also included insights derived from some original research projects we commissioned.

MH: Without getting overly political, does a change at the presidential level (and congress) change the outlook for your company, if at all? (Infrastructure, regulations, green energy initiatives, etc.)

CARNEVALE: Yes. It is no secret that the Biden administration will have a very different policy positions than the Trump administration. Some of the expected changes may be helpful, and others will present challenges. Infrastructure legislation, for example, will be good for our industry. We know there will be a focus on green energy initiatives, and that too can be good for our industry if they are thoughtfully applied. The regulatory environment will become more challenging, but we are hopeful that the new administration will partner with manufacturers in developing new regulations.