Bradford White’s Gregory Holladay will examine how energy industry pros can use product education and mid-stream rebates to successfully position electric heat pump water heaters Gregory Holladay, business development manager – specialty markets at Bradford White Water Heaters, is presenting a course on effectively understanding, positioning, and promoting Energy Star-rated electric heat pump water heaters Read more
Bradford White

Bradford White’s Gregory Holladay will examine how energy industry pros can use product education and mid-stream rebates to successfully position electric heat pump water heaters
Gregory Holladay, business development manager – specialty markets at Bradford White Water Heaters, is presenting a course on effectively understanding, positioning, and promoting Energy Star-rated electric heat pump water heaters at AESP’s 2022 Spring Training Event on May 16 in Ponte Vedra Beach, Florida.
Holladay will lead the “Get Heat Pumped Up” session from 8:30 a.m.-noon on the event’s first day to help AESP members become effective champions of electric heat pump water heaters as the industry continues to move toward a more sustainable future. AESP’s 2022 Spring Training Event is a learning event, and attendees will have the opportunity to earn CEU credits for “Get Heat Pumped Up.”
“Electric heat pump water heaters combine tried-and-true water storage and heating technologies to provide users with a reliable, efficient unit,” Holladay said. “With an increasing priority on decarbonization, it’s critical that the good stewards of the energy industry have a deep understanding of the solutions available to contractors and homeowners. Bradford White’s portfolio of Energy Star-rated electric heat pump water heaters delivers extraordinary energy efficiency along with high-quality performance and reliability.”
Holladay will be joined by Howard Merson, Senior Fellow, Trade Ally Strategy & Management at Energy Solutions and Paul Campbell, Director Energy & Sustainability Marketing at ICF. Together, these industry experts will teach attendees to:
- Understand and demonstrate how a heat pump water heater works, saves money, and can ultimately pay for itself through rebates and gained efficiencies.
- Create and measure instant, mid-stream high-dollar rebates.
- Utilize a partnership with Energy Star to promote, educate and evaluate program success through sharing best practices.
- Create relationships with manufacturers to foster direct access to product distributors and contractors.
Partnering with AESP to share strategies for successfully positioning Energy Star electric heat pump water heaters highlights Bradford White’s commitment to not only developing and manufacturing cutting-edge solutions but offering the training and education necessary to continue the advancement of industry professionals across the nation.
Registration for “Get Heat Pumped Up” is open for AESP members and other industry professionals through May 15. Visit https://www.aesp.org/events/EventDetails.aspx?id=1244774&group=.

When you’re installing a water heater for a commercial application, you don’t want to take chances. The eF Series® of Ultra High Efficiency Gas Water Heaters delivers proven performance and efficiency to meet virtually every commercial need. The eF Series® delivers: The eF Series® offers a variety of capacities including 119-gallons. So you can install Read more
When you’re installing a water heater for a commercial application, you don’t want to take chances. The eF Series® of Ultra High Efficiency Gas Water Heaters delivers proven performance and efficiency to meet virtually every commercial need.

The eF Series® delivers:
- The eF Series® offers a variety of capacities including 119-gallons. So you can install the right size to meet your customer’s needs.
- The eF Series® features BMS integration for remote monitoring for quicker, easier troubleshooting. That means less downtime for your customer.
- ENERGY STAR® models available up to 97% efficiency to help your customer lower their utility bills every month.
- Environmental Awareness. Ultra-Low NOx models available that comply with the latest ultra-low NOx requirement (14 ng/J NOx Limit).
- Quality. Includes Bradford White-exclusive features like the ICON HD® intelligent gas control for better performance, Hydrojet® sediment reduction system for reduced maintenance and the Vitraglas® tank lining for longer life.

New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing Read more
New GM/sales director Mark Williamson and assistant GM/controller Ian Spalding will guide Bradford White Canada’s future success as plumbing and HVAC industries continue to evolve
Bradford White Canada, an industry-leading manufacturer of water heaters, boilers and storage tanks and a subsidiary of Bradford White Corporation, announces two senior sales and management promotions as part of the company’s ongoing commitment to quality and outstanding service as the plumbing and HVAC industries evolve.
Mark Williamson has been named general manager/sales director for Bradford White Canada. Ian Spalding has been named the company’s assistant general manager/controller.
“Mark and Ian’s resolve, dedication, cooperative spirit, and customer focus have been apparent as our industry has met the challenges of the last two years,” said Jim McGoldrick, senior vice president of sales for Bradford White Corporation. “They have demonstrated the right combination of experience and innovation to guide our Bradford White Canada team through the coming months and years while continuing to support a culture based on communication, collaboration, and customer service.”

Mark Williamson (left) has been named general manager/sales director for Bradford White Canada. Ian Spalding (right) has been named the company’s assistant general manager/controller.
Williamson, a sales leader with more than 30 years of experience in industrial and consumer goods industries, joined Bradford White Canada in 2017 as national sales manager. Most recently, he served as the company’s director of sales and marketing.
Spalding has more than 30 years of experience in manufacturing finance. He has worked at Bradford White Canada as controller since 2000.
For more information about Bradford White Corporation, visit https://bradfordwhitecorporation.com.
For more information about Bradford White Canada, visit https://bradfordwhitecorporation.com/bradford-white-canada/.

Leading manufacturer announces its continuing investment in the plumbing and HVACR trade organization’s training, education and workforce development programs Bradford White Corporation, an industry-leading manufacturer of water heaters, boilers and storage tanks, and the Plumbing-Heating-Cooling Contractors—National Association (PHCC) announce the renewal of their exclusive strategic partnership agreement and confirm their joint commitment to promoting and strengthening the Read more
Leading manufacturer announces its continuing investment in the plumbing and HVACR trade organization’s training, education and workforce development programs
Bradford White Corporation, an industry-leading manufacturer of water heaters, boilers and storage tanks, and the Plumbing-Heating-Cooling Contractors—National Association (PHCC) announce the renewal of their exclusive strategic partnership agreement and confirm their joint commitment to promoting and strengthening the plumbing and HVACR industries.
The continuing partnership between two of the PCHP industry’s most trusted organizations reflects their shared mission to support professional contractors and their teams through investments in training, education, recruiting and advocacy resources.
“Our exclusive strategic partnership is based on the foundational values that drive Bradford White and PHCC,” said Joel Long, president of PHCC. “Bradford White’s deep, demonstrated commitment to the priorities of contractors aligns with PHCC’s dynamic initiatives for advancing the industry, and together we can enhance the positive effect we have on the lives of professionals on the ground who are providing essential plumbing, heating and cooling services now and in the future.”

Through its strategic partnership agreement with PHCC, Bradford White supports a range of scholarships, programs and initiatives dedicated to the advancement of contractor education and excellence, contractor business development, and promoting the value of the trades, including:
- The PHCC Educational Foundation, which provides innovative educational programming to enhance the growth and success of the plumbing and HVACR industry workforce.
- The SkillsUSA Plumbing Championship, a national competition for high school and post-secondary students featuring more than 16,000 competitors, instructors, industry representatives and volunteers.
- The Invest in Your Future Campaign, a fundraising effort supporting future workforce development.
- PHCC Education Partner, in support of PHCC education and training that provides PHC business owners and their employees with easy access to high-quality education and training opportunities.
“Bradford White’s unique relationship with PHCC through the years has given us an opportunity to elevate and amplify our investment in the plumbing, heating and cooling industry,” said Carl Pinto, Jr., senior director of marketing communications for Bradford White. “Supporting the hard-working professionals in our industry and developing future generations of PHC experts not only enhances the current state of our profession, it’s critical to ensure safe, reliable delivery of essential services for years to come.”
For more information about Bradford White Corporation, visit https://www.bradfordwhitecorporation.com.
Top American PHCP manufacturer adds Heat Pump Water Heater and Tankless Water Heater training modules to growing list of For the Pro® Training Academy offerings Ambler, Pa.—Bradford White Water Heaters, a leader in the manufacture of water heating, space heating and storage products, continues its investment in professional development opportunities for its valued contractor customers Read more
Top American PHCP manufacturer adds Heat Pump Water Heater and Tankless Water Heater training modules to growing list of For the Pro® Training Academy offerings
Ambler, Pa.—Bradford White Water Heaters, a leader in the manufacture of water heating, space heating and storage products, continues its investment in professional development opportunities for its valued contractor customers with the addition of six new eLearning course options to its For the Pro® Training Academy platform.
Launched in November, Bradford White’s For the Pro® Training Academy enhances the company’s exclusive For the Pro® suite of online resources with premium self-paced eLearning options.

“For 30 years, Bradford White has provided critical hands-on training to contractors so they’re equipped to deliver the highest level of service and can ensure their customers get the exceptional performance and value they expect from our products,” said Dustin Bowerman, senior director – field services for Bradford White Water Heaters. “With our For the Pro® Training Academy eLearning, we’re enhancing our trusted training options with the convenience and access contractors and their teams need in today’s fast-moving world.”
The latest additions to the For the Pro® Training Academy provide overviews and installation, maintenance and troubleshooting information on the Bradford White AeroTherm® Heat Pump Water Heater and Infiniti® K and L Tankless Water Heaters. The recently added training modules include:
- Bradford White AeroTherm® Introduction: This course introduces users to the Bradford White AeroTherm® Heat Pump Water Heater.
- Bradford White AeroTherm® Installation: This course walks users through the installation processes and considerations for the Bradford White AeroTherm® Heat Pump Water Heater.
- Bradford White AeroTherm® Maintenance and Troubleshooting: This course walks users through the preventive maintenance procedures and provides them with information on the most common troubleshooting points for the AeroTherm® water heater.
- Bradford White Infiniti® K and L Introduction: This course introduces users to Bradford White Infiniti® K and L Tankless Water Heaters.
- Bradford White Infiniti® K and L Installation: This course walks users through the installation processes and considerations for the Bradford White Infiniti® K and L Tankless Water Heaters.
- Bradford White Infiniti® K and L Maintenance and Troubleshooting: This course walks users through the preventive maintenance procedures and provides them with information on the most common troubleshooting points for the Infiniti® tankless water heater.
The 24×7 accessibility of the For the Pro® Training Academy elevates Bradford White’s commitment to offering industry professionals essential resources for success. Since 1992, when Bradford White made its commitment to the wholesale channel and professional installation, the company has trained tens of thousands of plumbing and heating technicians through live, hands-on training in the field or at the International Technical Excellence Center (iTEC™) in Middleville, Michigan.
“The world-class training that Bradford White delivers is based on our dedication to championing professional contractors,” Bowerman said. “In today’s dynamic economic climate, with evolving customer expectations, For the Pro® Training Academy provides the hard-working men and women who keep our industry running with powerful tools that enable their success.”
For more information regarding all of Bradford White Water Heaters training, including the growing For the Pro® Training Academy offerings, please visit http://www.bradfordwhite.com/training.