business coaching

Industry sales experts Candy and Mike Cunningham will lead four in-depth live virtual workshops designed to help members navigate the sales landscape and implement a strategic vision for growth

Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, announces the return of its Trailblazer Sales Academy, an ongoing sales development program specifically for territory managers and distribution sales teams.

Trailblazer Sales Academy helps participants develop sales skills, leadership agility, and a strategic vision for territory growth through four live virtual workshops with additional tools and resources for continuing learning. The program is led by BDR trainers Candy Cunningham and Mike Cunningham and is based on their combined four-plus decades of experience as top-performing territory managers.

“We’re preparing territory managers and distribution sales teams to blaze their own trails and make their dream territories a reality,” said Matt MacArthur, Senior Vice President of Training and Marketing for BDR. “Trailblazer Sales Academy equips members with all the tools they need to build and implement the strategies and processes that will help them reach their goals by taking ownership of their sales results.”

Trailblazer Sales Academy kicks off in January 2025 and runs through May. Each four-hour training session teaches participants the best practices for top-performing territory managers. Sessions for the academy include:

• Drive Sales and Help Dealers Win in Q1 (Jan. 7): Discover how to drive first-quarter results and help your dealers check pricing and costs to ensure they are well-positioned for the year.
• Build Your Strategic Sales Call Process (Feb. 11): Learn how to build a checklist to prepare for a sales call and develop a strategic sales process to follow before, during, and afterward.
• Find the Right Dealer Through Targeted Prospecting (April 3): Learn the knowledge and skills to effectively identify and engage with high-potential prospects to maximize your results.
• Help Dealers Install More Jobs Through Labor Leverage (May 8): Discover proven methods for helping dealers install more jobs through leveraging labor and optimizing their workforce effectively.

The academy also includes self-paced courses to help participants continue to develop their skills in between the live sessions, along with targeted podcasts episodes to prepare academy members for their next workshop.

Learn more about the Trailblazer Sales Academy at https://www.bdrco.com/trailblazer-academy/.

Business Development Resources (BDR), a trusted provider of business coaching and training services for the HVAC, plumbing, and electrical industries, is excited to announce the return of its Leadership Excellence Academy this fall. This innovative program helps owners, managers, and team leads develop leadership skills and build high-performance teams that drive business growth and success.

BDR announces its new season of Leadership Excellence Academy, an ongoing leadership development program that focuses on creating connection, building influence, and generating enhanced results.

The Leadership Excellence Academy is a one-year leadership development program that enhances key leadership competencies for success in the HVAC, plumbing, and electrical industries. The program is structured into sessions to cover a wide range of topics, such as communication, coaching, team building, and performance management.

“At BDR, we believe leadership development is essential to building a successful business,” said Bruce Wiseman, president and owner of BDR. “We want to empower owners, managers, and team leaders to become better leaders who build high-performance teams that drive their businesses forward.”

The Leadership Excellence Academy journey consists of six four-hour training workshops targeting key leadership elements. In addition to the six bimonthly workshops, Leadership Excellence Academy offers podcasts to help participants prepare for and review each session, along with self-paced online courses available between the live online workshops.

“We know leadership is critical to success in today’s business environment, and that’s why we have designed the Leadership Excellence Academy to develop and enhance the leadership skills of owners, managers, and team leads in the HVAC, plumbing, and electrical industries,” said Jeff Plant, trainer and leadership expert at BDR. “We are confident this program will help contractors build better teams and achieve their company goals.”

With the Leadership Excellence Academy, attendees can expect to learn how to communicate effectively with their teams, develop coaching skills to help employees grow and excel, build cohesive and productive teams, and effectively manage performance to ensure the business’s success.

To learn more about the Leadership Excellence Academy and how it can help owners, managers, and team leads become better leaders and build high-performance teams, visit the BDR website at https://www.bdrco.com/leadership-excellence-academy/.

The top training and business coaching provider for the contracting industry connects dealers with innovative online Equipment Exchange

Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, announces the launch of a unique online resource to help HVACR dealers work together to ensure they are properly equipped for new 2023 efficiency standards.

BDR’s Equipment Exchange allows individual dealers to connect online and arrange transfers of equipment impacted by a range of changing local, state and federal energy regulations set to take effect on Jan. 1, 2023.

“With the unprecedented number of new standards starting at the beginning of 2023, dealers may find some of their inventory is outdated overnight,” said Bruce Wiseman, president and owner of BDR. “BDR’s new online Equipment Exchange network allows individual dealers to post their available equipment, see listed products, and negotiate agreements so everyone has the equipment they need to serve their customers.”

The Equipment Exchange is a free service for dealers directly affected by rapidly changing energy standards and is intended for limited exchanges. BDR is not involved in any transactions and recommends dealers always contact their distributor partner first for their product needs.

“The goal of our Equipment Exchange is the overall benefit of our industry during a period of enormous potential disruption,” Wiseman said. “Without a program like this, dealers could be stuck with equipment they can’t use, forcing them to absorb significant losses or pass them on to contractors and their customers. BDR remains committed to the distributors who are an essential part of this industry.”

For more information about BDR’s Equipment Exchange, visit https://www.bdrco.com/exchange/.