business coaching

Now a preferred partner, the leading provider of alternative equity solutions will introduce its innovative employee incentives to CEO Warrior’s vast network of skilled trades businesses

Reins, a pioneering technology firm dedicated to empowering privately owned businesses through alternative equity solutions, announces a new agreement with CEO Warrior, a nationally recognized business development, training and implementation organization for the home service business industry.

With the new agreement in place, Reins will be a preferred partner for businesses that leverage CEO Warrior’s expansive network of resources—positioning them to be the top provider of employee incentive programs for skilled trade companies across the country.

“CEO Warrior teaches home service business owners how to achieve scalable growth—and a big part of that is incentivizing the retention of key employees and top talent,” said Chris Buttenham, co-founder of Reins. “Reins’ alternative equity solutions are well-suited to this task, and we’re pleased to work with CEO Warrior to expand adoption of those solutions throughout the skilled trades.”

With innovative solutions like the Modern Agreement for Rewards and Equity (MARE) program, Reins provides small business owners with unique options to incentive employee longevity and performance, providing a sense of “skin in the game” through long term phantom stock offerings. Phantom stock allows business owners to provide their employees with the benefits of ownership without the headaches of traditional equity ownership.

“Our agreement with Reins confirms our commitment to helping home service companies grow through cutting-edge solutions,” said Caroline Moriarty, Director of Business Development at CEO Warrior. “We encourage our clients to consider all the options for keeping their best employees on board, including these forward-thinking approaches to equity.”

For more information about Reins, visit https://www.myreins.com.

The business training and coaching experts energized contractors and industry leaders to take on the new year to conquer new challenges

Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, provided over 300 industry leaders the opportunity to climb higher and build connections at this year’s SPARK, the ultimate event for contractors.

Held Jan. 15-18 at The Broadmoor in Colorado Springs, SPARK 2025 provided attendees with a diverse range of informative breakout sessions, inspirational keynote talks, and endless opportunities to network alongside top contractors in the industry. SPARK aims to share, promote, accelerate, revamp, and kickstart growth for home service providers’ vision, team, and business in the coming months.

“Each year, SPARK succeeds in sending our attendees into the new year with renewed enthusiasm and actionable plans for their business,” said BDR President Kim Archer. “Our conference’s main purpose has always been to help professionals in our industry make meaningful connections. Every year, SPARK attendees amaze and inspire me with their incredible collaboration and unstoppable networking energy!”

Highlights of SPARK 2025 included:

• Dynamic keynote sessions led by Kyle Scheele, known as “the patron saint of crazy ideas,” and Ben Nemtin, the No. 1 New York Times bestselling author of “What Do You Want to Do Before You Die?” and “The Bucket List Journal.”
• Various power-packed breakout sessions covered a wide range of game-changing topics—mastering data to scale your business, fostering a culture of innovation, refining marketing channels, and leading with efficiency to drive unstoppable sales growth.
• Networking activities included tours of Garden of Gods Park, walking downtown Colorado Springs, Broadmoor cooking demonstrations, a pickleball tournament, power-up training sessions, and so much more!

SPARK sets to ignite the home service industry with its highly anticipated return in January 2026, heading to the Omni Amelia Island Resort and Spa in Florida. As with the 2025 event, attendees can expect impactful keynote sessions, exclusive workshops, and expert-led discussions to deliver actionable insights and tools for their business’s growth. With Amelia Island’s pristine beaches, historic downtown, and vibrant Southern hospitality as the backdrop, this event promises to be a must-attend for those ready to elevate their businesses.

Early registration is now open at https://www.bdrco.com/spark.

For more information about BDR events, visit https://www.bdrco.com/upcoming-bdr-events/.

The premier HVAC, plumbing, and electrical consulting company’s courses will provide executable, winning strategies to improve distribution sales performance

Business Development Resources (BDR), a trusted provider of business coaching and training services for the HVAC, plumbing, and electrical industries, announces the return of the popular Territory Manager Consulting Skills Series, designed to help distribution sales professionals transform from simple order taker to valuable business resource for their customers.

“The focus of the Territory Manager Consulting Skills Series is to help managers deliver actionable consulting advice, from lead retention and conversion to increasing profit margins,” said Matt MacArthur, Sr. Vice President of Training at BDR. “Consumer expectations for home service providers are growing yearly, and this series equips managers with the skills to help contractors develop winning tactics. These strategies can help home service companies execute effectively, provide the highest quality of service, and foster more revenue opportunities for their businesses.”

Kicking off in February 2025, the Territory Manager Consulting Skills Series provides new and experienced territory managers with the tools to enhance the customer experience by offering business guidance and advice. Led by former top-performing territory managers, the series helps position attendees as trusted consultants to their customers, covering topics such as:

• Adding a Retail Sales Person: Feb. 12, 2025
• Pricing a Job Correctly: May 7, 2025
• The Art of Consumer Financing: Aug. 19, 2025
• Improving Contractors’ Success with Leads: Nov. 20, 2025

“Territory managers play a vital role in the success of their clients,” MacArthur said. “They are extended team members that drive success, and by improving their expertise, they can provide better service and measurable results. BDR’s upcoming schedule will provide managing partners the opportunity to create best practices that can be leveraged for scalable growth in 2025 and beyond.”

To register or for more information about BDR’s Territory Manager Consulting Skills Series, visit https://www.bdrco.com/territory-manager-consulting-skills-series/.

Industry sales experts Candy and Mike Cunningham will lead four in-depth live virtual workshops designed to help members navigate the sales landscape and implement a strategic vision for growth

Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, announces the return of its Trailblazer Sales Academy, an ongoing sales development program specifically for territory managers and distribution sales teams.

Trailblazer Sales Academy helps participants develop sales skills, leadership agility, and a strategic vision for territory growth through four live virtual workshops with additional tools and resources for continuing learning. The program is led by BDR trainers Candy Cunningham and Mike Cunningham and is based on their combined four-plus decades of experience as top-performing territory managers.

“We’re preparing territory managers and distribution sales teams to blaze their own trails and make their dream territories a reality,” said Matt MacArthur, Senior Vice President of Training and Marketing for BDR. “Trailblazer Sales Academy equips members with all the tools they need to build and implement the strategies and processes that will help them reach their goals by taking ownership of their sales results.”

Trailblazer Sales Academy kicks off in January 2025 and runs through May. Each four-hour training session teaches participants the best practices for top-performing territory managers. Sessions for the academy include:

• Drive Sales and Help Dealers Win in Q1 (Jan. 7): Discover how to drive first-quarter results and help your dealers check pricing and costs to ensure they are well-positioned for the year.
• Build Your Strategic Sales Call Process (Feb. 11): Learn how to build a checklist to prepare for a sales call and develop a strategic sales process to follow before, during, and afterward.
• Find the Right Dealer Through Targeted Prospecting (April 3): Learn the knowledge and skills to effectively identify and engage with high-potential prospects to maximize your results.
• Help Dealers Install More Jobs Through Labor Leverage (May 8): Discover proven methods for helping dealers install more jobs through leveraging labor and optimizing their workforce effectively.

The academy also includes self-paced courses to help participants continue to develop their skills in between the live sessions, along with targeted podcasts episodes to prepare academy members for their next workshop.

Learn more about the Trailblazer Sales Academy at https://www.bdrco.com/trailblazer-academy/.