Everyone needs a plumber from time to time so you could be forgiven for thinking marketing isn’t too important in this line of work, but you have to take into account the number of other plumbers who may be working in your area. If you want to be successful, you need to ensure that more Read more
Logo
Everyone needs a plumber from time to time so you could be forgiven for thinking marketing isn’t too important in this line of work, but you have to take into account the number of other plumbers who may be working in your area. If you want to be successful, you need to ensure that more customers choose you than them, and the way you do that is by developing a better marketing strategy. The plumber marketing tips below will help you with that.
Submit your business to local listings
Before you do anything else. Ensure that you submit the details of your business to Google My Business listings and other local business listings online. You need to do this because the first thing most people will do when they require the services of a plumber is to look online for one nearby. If you’re not on local listings sites, chances are your name will not be one of the first ones to pop up on Google and you’ll probably lose a sale. Submitting to local listings takes seconds but it can make a huge difference to your bottom line.
Have your own website
It’s also important that you have your own website where customers can check out previous work done, read testimonials and get an idea of the services you provide. Customers like to have a lot of information available to them and a good, easy-to-read website is the best way of giving it to them in the first instance.
Get a great logo
Think having the name of your plumbing company on the die of your van is enough? Think again. Logos are undoubtedly much better for marketing purposes because they stand out and catch the eye more, If your logo becomes a familiar sight in the local area, more people will think of contacting you first, A good graphic designer should be able to whip up a logo for a reasonable price.
Manage your reputation
No professional likes bad reviews, but they happen and they are not always fair. Did you know some reviews can be removed from Glassdoor and similar review sites? If you think your business is being unfairly badmouthed, taking this step may be smart. If, however, you think a bad review is fair, sending out as public reply that addresses the concerns and does whatever possible to put things right will help to put your business back in a good light. There are times when talking with a reputation or crisis management team might also be a great option.
Use social media
As a plumber, you’ll probably be working a lot in your local area, so it makes sense to not only set up your own social media pages where local people can follow you, but also to join lots of local pages made by other people too, That way you can recommend your services (don’t spam), engage with local people, and build solid relations. It’s also a very good low-cost way of marketing yourself, but you will need to put some effort in to creating lots of quality content like how-to videos and engaging written posts.
Marketing matters so get it right!
RLS® LLC (“RLS”), manufacturer of the first press-to-connect fittings for the HVAC and refrigeration industries, announces the launch of their new RLS Certified Installer online training program at training.rapidlockingsystem.com. The new training portal walks HVAC/R contractors through the step-by-step process of making reliable, permanent copper tube connections using RLS press technology. “We’re very excited to Read more
RLS® LLC (“RLS”), manufacturer of the first press-to-connect fittings for the HVAC and refrigeration industries, announces the launch of their new RLS Certified Installer online training program at training.rapidlockingsystem.com. The new training portal walks HVAC/R contractors through the step-by-step process of making reliable, permanent copper tube connections using RLS press technology.
“We’re very excited to offer this comprehensive new training program for users of RLS press fittings,” said Paul Schubert, President of RLS. “The new portal explains our patented press technology, how and why it works so well, and the steps required for proper installation. Both audio descriptions and video demonstrations are used to reinforce the material and facilitate learning.”
Users must pass a series of quizzes as they work through each section of the training program, as well as a final test after completing the entire course. After passing the final test, a customized certificate of completion can be downloaded.
In conjunction with the new training program launch, RLS has also introduced a new company logo. The new design comes as the company celebrates the sixth anniversary of the introduction of its revolutionary technology to the HVAC/R market. Originally introduced in 2015 under the ZoomLock® brand through a partnership with Parker Hannifin Corporation, RLS fittings are now sold exclusively under the RLS brand.
“Now that RLS press fittings have taken on their own identity in the marketplace, we felt it was time to give our logo a new look that represents our leadership position in the industry,” said Schubert. “The logo emphasizes our patented fitting design, including the unique flared ends which make it instantly recognizable as an HVAC/R fitting, setting it apart from those used for plumbing.”
RLS designs, develops, and proudly manufactures its fittings in America, at its centrally located Missouri factory. The press fittings replace the time-consuming and demanding conventional practice of manually brazing HVAC/R copper joints. RLS fittings allow for faster, more consistent connections that reduce total installed cost while also enhancing safety, since they do not require an open flame.
RLS is a subsidiary of Marmon Holdings, Inc., a Berkshire Hathaway company. For more information, visit rapidlockingsystem.com or training.rapidlockingsystem.com for the new online training program.
Navien, Inc., the number one brand in high efficiency condensing tankless water heaters, combi-boilers and wall-hung boilers in North America, has introduced a new logo and visual identity for the brand. The updated look offers a new take on the orange and blue colors that have been a staple of the Navien brand in North Read more
Navien, Inc., the number one brand in high efficiency condensing tankless water heaters, combi-boilers and wall-hung boilers in North America, has introduced a new logo and visual identity for the brand. The updated look offers a new take on the orange and blue colors that have been a staple of the Navien brand in North America for over 14 years.
The announcement comes in advance of a series of new product announcements and updates for North American set to roll out in 2021. As the company continues to expand its offering of products, Navien aspires to become a Smarter Living Environment Partner that relentlessly innovates and improves itself to deliver a healthy future and pleasant living environment for customers.
“This brand re-establishment is the beginning of a new era for Navien,” said Scott Lee, CEO of Navien America. “Not only does it present Navien’s continued commitment to quality and innovation in order to provide a pleasant and safe living environment for current and future generations, it also signals an era of growth for the company. We are very excited to present this new look of Navien, and it will be well represented as we introduce new Navien innovations, beginning in 2021.”