As a business owner, you know that having a website is essential in today’s digital age. Not only does it give your customers another way to find out about your company and the services you offer, but it also allows you to showcase your work and attract new customers. But what goes into creating the Read more
As a business owner, you know that having a website is essential in today’s digital age. Not only does it give your customers another way to find out about your company and the services you offer, but it also allows you to showcase your work and attract new customers. But what goes into creating the perfect website for a business? The following are some key steps necessary to develop an effective website that will help promote your company and generate more leads.
Define your goals
Before you start creating your website, it’s essential to take some time to think about what exactly you want your site to achieve. For example, are you looking to attract new customers? Showcase your work? Increase brand awareness? Once you know what your goals are, you can start planning out your content and design accordingly.
If attracting new customers is one of your primary goals, then you’ll want to make sure that your site is easy to navigate and includes clear information on the services you offer. You should also include customer testimonials or reviews on your site so potential customers can see that others have been happy with your work in the past. If you’re primarily focused on showcasing your work, then highlight some of your recent projects on your homepage and include a portfolio section where visitors can browse through your previous work.
No matter what your goals are, it’s important to remember that your website should be designed with your audience in mind. Make sure that the content and design are both easy to understand and visually appealing so that visitors will want to stick around.
Choose a domain name and host
Now that you know what your website is going to be about, it’s time to choose a domain name. This is the URL that people will type into their browser to find your site, so it’s important to choose something catchy and easy to remember. Once you’ve settled on a domain name, you’ll need to find a web hosting service. This is where your website’s files will be stored and accessed, so it’s crucial to choose a reliable provider.
There are many different web hosting services out there, so take some time to compare your options before making a decision. Once you’ve found a good host, it’s time to set up your site. Many hosts will offer website creation tools or templates that you can use to get started. If you’re not sure where to begin, there are plenty of tutorials and resources available online that can help you out.
Create compelling content
Now that your website is up and running, it’s time to start filling it with content. Your goal should be to create content that is informative, engaging, and relevant to your audience. If you’re not sure what kind of content to include on your site, take some time to look at other websites in your industry and see what they’re doing. You can also use keyword research tools to find out what people are searching for when they’re looking for a business like yours.
Once you have an idea of the kind of content you want to include on your site, it’s time to start writing. Make sure that each piece of content is well-written and free of errors. Once you’ve finished writing, edit your work and have someone else take a look at it before you publish anything.
It’s also important to keep your website updated regularly with new content. This will show potential customers that you’re an active business and give them a reason to come back to your site in the future. So try to add new content on a regular basis, even if it’s just a few paragraphs each week.
Over time, as you add more and more content to your site, you’ll start to attract attention from search engines like Google. This can lead to increased traffic as people find your site when they’re searching for information on the web. As long as you continue creating quality content, you should see this traffic increase over time.
Promote your site
Once your website is up and running, it’s important to promote it so that people can find it. There are a number of ways to do this, but one of the most effective is through search engine optimization (SEO). This is the process of making sure that your site appears as high as possible in search results for relevant keywords.
There are a number of things you can do to improve your site’s SEO, but one of the most important is to create quality content. Google will rank your site higher in their results if they see that you’re providing valuable information to visitors. You can also use keyword research tools to find out which keywords are most likely to bring people to your site.
In addition to SEO, there are a number of other ways to promote your site. For example, you can use social media, pay-per-click advertising, and email marketing to reach potential customers. The key is to experiment and see what works best for your business.
Email marketing is a great way to promote your website. However, you should also make use of social media to promote your website. Create accounts on sites like Facebook, Twitter, and LinkedIn and start sharing your content with others. Be sure to include links back to your site in each post so that people can easily find it.
As you promote your site, you may also want to consider running a pay-per-click advertising campaign. This is where you pay to have your ad appear on Google and other search engines. When someone clicks on your ad, they’ll be taken to your website. Pay-per-click advertising can be a great way to attract visitors to your site, but it’s essential to make sure that you’re targeting the right keywords so that you don’t waste money on ads that no one will ever see.
Analyze your results
Once you’ve been promoting your website for a while, it’s important to analyze your results and see how well it’s performing. There are a number of ways to do this, but one of the most effective is through web analytics tools. These tools will track things like how many people visit your site, where they come from, and what they do while they’re there.
This information can be extremely valuable in helping you improve your website. For example, if you see that most of your traffic is coming from social media, you might want to focus on creating more content for those platforms. Or, if you notice that people are leaving your site after just a few seconds, you might need to work on making your content more engaging.
Web analytics tools can be a bit overwhelming, but there are plenty of resources available to help you get started. Once you start using them, you’ll be able to learn a lot about your website and how to make it more successful.
Make changes and improve
Once you’ve analyzed your results and made some changes to your website, it’s important to keep track of how those changes are affecting your business. This will help you determine what’s working and what’s not so that you can continue to improve your site. One way each business can improve their website is by having the best chat software for business website so clients can get hold of you easily to gather more information.
It can be helpful to set up goals for your website and track your progress over time. For example, you might want to track how many leads or sales you get from your site each month. Or you might want to see how much traffic you’re getting from search engines. Whatever goals you choose, make sure that you’re monitoring your progress so that you can see what’s working and what needs improvement.
In addition, it’s important to keep your website up-to-date with the latest trends. This includes things like design, content, and technology. By keeping your site up-to-date, you’ll ensure that it’s always ready to meet the needs of your customers.
Outsource where necessary
As your website starts to grow, you might find that you need help with some of the tasks associated with it. This is especially true if you’re running a large site or one that’s growing quickly.
There are a number of things you can outsource, including web design, development, and marketing. You can also hire someone to handle customer support or manage your social media accounts. The key is to find someone who’s qualified and who you can trust to do a good job. Outsourcing can be a great way to free up your time so that you can focus on other aspects of your business. It can also help you grow your business more quickly than you could on your own.
When outsourcing, it’s important to be clear about your expectations and to set up a system for communication. This will help you avoid any misunderstandings and ensure that everyone is on the same page. Outsourcing can be a great way to improve your website and grow your business. Just be sure to do your research so that you can find qualified, trustworthy people to work with.
If you follow these steps, you’ll be well on your way to creating the perfect website for your plumbing business. Just remember to keep track of your progress, make changes as necessary, and outsource where it makes sense for you. Then, with a little effort, you can have a website that’s both effective and efficient. And that’s what every business wants.
Plumbing Manufacturers International announced today the promotion of Jodi Stuhrberg from association manager to the newly created role of director of programs and administration. “We’re grateful for Jodi’s outstanding dedication to PMI and our members as well as her commitment to creating thoughtful, unique programs and services. We congratulate Jodi on her well-deserved promotion and look Read more
Plumbing Manufacturers International announced today the promotion of Jodi Stuhrberg from association manager to the newly created role of director of programs and administration.
“We’re grateful for Jodi’s outstanding dedication to PMI and our members as well as her commitment to creating thoughtful, unique programs and services. We congratulate Jodi on her well-deserved promotion and look forward to seeing her continued success in this new role,” said PMI CEO/Executive Director Kerry Stackpole.
A resident of Palatine, Illinois, Stuhrberg said her success at PMI stems from a strong desire to support others, build great relationships, and lead by example. “It helps to be part of a wonderful team that has encouraged and supported me along the way,” she added.
The recipient of the PMI President’s Award in 2018, Stuhrberg began her career at PMI in December 2013 as association coordinator and quickly earned a promotion to association manager. Since then, she has expanded her responsibilities beyond providing administrative support to PMI committees, managing event details, and fielding inquiries from existing and prospective members. Stuhrberg began developing and managing more events and taking on increasingly more challenging duties.
Because her work touches every part of the association, she lightheartedly describes her role as “plate spinner.” Among her many responsibilities, Stuhrberg provides oversight and support for developing new programs and services – such as the PMI Aspiring Leaders Program and PMI CEO Thinking Forum; reinforcing advancement of diversity, equity and inclusion within association activities; and managing staff, member inquiries and much of the day-to-day operations. She also supports all PMI committees and PMI Board of Directors’ functions and oversees all aspects of the annual PMI Manufacturing Success Conference.
“I’m proud of how we’ve evolved our annual conference to include more progressive educational content and speakers and to host the conference in inspiring cities and venues. I’m looking forward to continuing to bring innovation to our programs to keep them fresh and exciting for our members,” Stuhrberg said.
About Plumbing Manufacturers International
Plumbing Manufacturers International (PMI) is the trade association of plumbing product manufacturers that produce more than 90% of the United States’ plumbing products, represent more than 150 iconic brands, and develop safe, reliable and innovative water-efficient plumbing technologies. PMI members contribute more than 464,000 jobs and $85.5 billion in economic impact to America’s economy.
With a vision of safe, responsible plumbing – always, PMI advocates for plumbing product performance contributing to water efficiency and savings, sustainability, public health and safety, and consumer satisfaction. PMI members manufacture water-efficient toilets, urinals, faucets, showerheads and other products at more than 70 locations across the country and market them online and in more than 24,000 home improvement stores, hardware stores and showrooms in all 50 states. For more information on PMI, contact the organization at 1750 Tysons Blvd., Ste. 1500, McLean, Va., 22102; tel.: 847-481-5500. www.safeplumbing.org.
We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition. COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry Read more
We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition.
COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry is set to take a further hit following the conclusion of the lucrative Federal Government’s HomeBuilder scheme.
Despite these challenges, there were 90,800 Plumbers in 2020, which is expected to rise to 96,500 by 2025 – creating an even more competitive environment. That means it is vital to do everything possible to promote your business to stay ahead of the competition. Here are some ways you can rise to the top.
Adopt The Latest Plumbing Technology
There are many benefits of adopting the latest plumbing technology. One is that it will help your business save money on water and energy bills. Another advantage is that it will make your life easier with less time spent on maintenance and repairs. You’ll also be able to provide better customer service, which in turn means more revenue for your company.
Investigate technologies like smart shower, toilet and irrigation systems that can be controlled with a mobile device, energy-efficient water heating devices and get the right tools for water leak detection in Melbourne. Technology is updating all the time, so it’s important that you stay up-to-date.
The modern household has a thirst for energy and water-efficient technologies that are better for the environment. Over 12 per cent of all houses globally are already smart homes, and it has become a 99.41 billion USD global industry. With more consumers changing their purchasing behaviors to be more sustainable, our plumbing business must move with the times.
Create a Website That is Designed to Attract Customers
Do you need a new website for your plumbing company? Traditionally those in the trades industry have not prioritized their digital presence, but today it is essential with most consumers using the internet to discover plumbers in their local area.
Older generations may still rely on word of mouth and numbers listed in directories; younger generations are heading directly to Google to find trades services. Considering that three-quarters of the Australian public will require plumbing services in the next 12 months, it is a market too big to ignore.
Websites are the backbone of any business. They’re how people find you, learn about what you do, and decide if they want to work with you. That’s why it’s essential to have a professional-looking site that will increase your visibility and credibility to help get more leads.
Build Your List of Positive Online Reviews
While the modern consumer looks for plumbers online, referrals still play an enormous role in the industry – they have just moved online.
Reviews are the best way to show potential customers that your company is worth their time and money. They help establish credibility and trust in your local community and separate you from cowboy operators without licenses that could potentially rip consumers off.
It would be best to encourage all of your customers to leave Google reviews on your business to help promote your brand. The more positive reviews you get, the better you will be perceived in your local community and the more jobs.
What happens when people leave bad reviews? The worst thing you can do is ignore it. Instead, respond to all negative reviews and ask how to remedy the problem and improve their experience. This is a surefire way to flip around negative sentiment into positivity.
When you consider that over 90 per cent of consumers regularly or occasionally read reviews and 84 per cent trust them as much as a personal recommendation, it is a method of promoting your business that you can’t ignore.
General Pipe Cleaners has announced a Fall 2018 BOGO promotion on selected drain cleaning machines, water jets and video pipe inspection systems. From October 1st through December 31st, if you buy any of eight different General Pipe Cleaners products, you get a premium item FREE. You buy one, you get one! FREE. You’ve got 90 days and 8 different ways to Read more
General Pipe Cleaners has announced a Fall 2018 BOGO promotion on selected drain cleaning machines, water jets and video pipe inspection systems.
From October 1st through December 31st, if you buy any of eight different General Pipe Cleaners products, you get a premium item FREE. You buy one, you get one! FREE. You’ve got 90 days and 8 different ways to take advantage of this offer.
- Buy a Power-Vee (PV-F) — Get a Closet Auger (3FL)
- Buy Mini-Rooter XP (P-XP-B) — Get a Telescoping Closet Auger (T6FL)
- Buy The Metro — Get a 2” ClogChopper (2CG) and Telescoping Closet Auger (T6FL)
- Buy Speedrooter 92 (P-S92-E) — Get a 5/8” x 100’ Flexicore Cable (100EM4)
- Buy Speedrooter XL (P-XL-E) — Get a 5/8” x 100’ Flexicore Cable (100EM4) & 2” ClogChopper (2CG)
- Buy JM-1450-A Electric Water Jet — Get a Spray Wand (SWA-1500)
- Buy Gen-Eye X-POD (SL-GX-E or SL-GX-F) — Get a Power-Vee (PV-F)
- Buy Gen-Eye USB (SL-USB-A or SL-USB-B) — Get a Mini-Jet (JM-1000-A)
For details, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit www.drainbrain.com/2018-fall-promotion.
This offer is valid only on purchases made from October 1st through December 31st, 2018. Valid in the U.S. and Canada only.
General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. In business since 1930, the third generation family-owned company is celebrating nearly 90 years of service to drain cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/DIY market. The Toughest Tools Down The Line.
If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact Read more
If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact driver.
The Bosch CORE18V battery offers maximum power and performance while minimizing weight, an achievement that proves its claim as the best-built battery among leading competitors. The battery employs advanced Lithium-ion technology to deliver 80 percent more power than previous generation Bosch batteries. The Freak impact driver features the socket ready all-in-one tool holder, which combines a 1/4 In. hex and a 1/2 In. drive into one tool for ultimate versatility. The all-in-one tool holder eliminates the need for users to own an impact wrench and impact driver, and also eliminates the need for socket adapters.
“Bosch is committed to giving away 2,000 Freak impact drivers paired with the CORE18V 6.3 Ah battery,” said Roger Amrol, president, Bosch Power Tools North America. “Participants must enter the contest by posting a short video explaining ‘why I need a whole new Freak ‘n’ cordless platform.’ This is something new for the power tool industry, but speaks to the Busch culture of creativity and fun.”
Entrants must post a short video explaining why they need the new Bosch cordless platform using the hashtag #FreakNContest. The contest will end on September 14. Visit boschtools.com/freak for rules and additional information; contest is open to U.S. residents.
The promotion dovetails with the Bosch CORE18V 4.0 Ah battery becoming available at Lowe’s in September. Winners of the Freak contest will be encouraged to post another video with their impact driver and CORE18V battery for a chance to win more prizes.