We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition. COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry Read more
Promotion
We know that plumbing is a competitive industry. But we also know that there are plenty of ways to stand out from the competition.
COVID-19 has created a more competitive environment for plumbers, with industry revenue down 5.3 per cent across 2020/21, resulting in $15.9 billion lost to the industry. In addition, the plumbing industry is set to take a further hit following the conclusion of the lucrative Federal Government’s HomeBuilder scheme.
Despite these challenges, there were 90,800 Plumbers in 2020, which is expected to rise to 96,500 by 2025 – creating an even more competitive environment. That means it is vital to do everything possible to promote your business to stay ahead of the competition. Here are some ways you can rise to the top.
Adopt The Latest Plumbing Technology
There are many benefits of adopting the latest plumbing technology. One is that it will help your business save money on water and energy bills. Another advantage is that it will make your life easier with less time spent on maintenance and repairs. You’ll also be able to provide better customer service, which in turn means more revenue for your company.
Investigate technologies like smart shower, toilet and irrigation systems that can be controlled with a mobile device, energy-efficient water heating devices and get the right tools for water leak detection in Melbourne. Technology is updating all the time, so it’s important that you stay up-to-date.
The modern household has a thirst for energy and water-efficient technologies that are better for the environment. Over 12 per cent of all houses globally are already smart homes, and it has become a 99.41 billion USD global industry. With more consumers changing their purchasing behaviors to be more sustainable, our plumbing business must move with the times.
Create a Website That is Designed to Attract Customers
Do you need a new website for your plumbing company? Traditionally those in the trades industry have not prioritized their digital presence, but today it is essential with most consumers using the internet to discover plumbers in their local area.
Older generations may still rely on word of mouth and numbers listed in directories; younger generations are heading directly to Google to find trades services. Considering that three-quarters of the Australian public will require plumbing services in the next 12 months, it is a market too big to ignore.
Websites are the backbone of any business. They’re how people find you, learn about what you do, and decide if they want to work with you. That’s why it’s essential to have a professional-looking site that will increase your visibility and credibility to help get more leads.
Build Your List of Positive Online Reviews
While the modern consumer looks for plumbers online, referrals still play an enormous role in the industry – they have just moved online.
Reviews are the best way to show potential customers that your company is worth their time and money. They help establish credibility and trust in your local community and separate you from cowboy operators without licenses that could potentially rip consumers off.
It would be best to encourage all of your customers to leave Google reviews on your business to help promote your brand. The more positive reviews you get, the better you will be perceived in your local community and the more jobs.
What happens when people leave bad reviews? The worst thing you can do is ignore it. Instead, respond to all negative reviews and ask how to remedy the problem and improve their experience. This is a surefire way to flip around negative sentiment into positivity.
When you consider that over 90 per cent of consumers regularly or occasionally read reviews and 84 per cent trust them as much as a personal recommendation, it is a method of promoting your business that you can’t ignore.
General Pipe Cleaners has announced a Fall 2018 BOGO promotion on selected drain cleaning machines, water jets and video pipe inspection systems. From October 1st through December 31st, if you buy any of eight different General Pipe Cleaners products, you get a premium item FREE. You buy one, you get one! FREE. You’ve got 90 days and 8 different ways to Read more
General Pipe Cleaners has announced a Fall 2018 BOGO promotion on selected drain cleaning machines, water jets and video pipe inspection systems.
From October 1st through December 31st, if you buy any of eight different General Pipe Cleaners products, you get a premium item FREE. You buy one, you get one! FREE. You’ve got 90 days and 8 different ways to take advantage of this offer.
- Buy a Power-Vee (PV-F) — Get a Closet Auger (3FL)
- Buy Mini-Rooter XP (P-XP-B) — Get a Telescoping Closet Auger (T6FL)
- Buy The Metro — Get a 2” ClogChopper (2CG) and Telescoping Closet Auger (T6FL)
- Buy Speedrooter 92 (P-S92-E) — Get a 5/8” x 100’ Flexicore Cable (100EM4)
- Buy Speedrooter XL (P-XL-E) — Get a 5/8” x 100’ Flexicore Cable (100EM4) & 2” ClogChopper (2CG)
- Buy JM-1450-A Electric Water Jet — Get a Spray Wand (SWA-1500)
- Buy Gen-Eye X-POD (SL-GX-E or SL-GX-F) — Get a Power-Vee (PV-F)
- Buy Gen-Eye USB (SL-USB-A or SL-USB-B) — Get a Mini-Jet (JM-1000-A)
For details, contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit www.drainbrain.com/2018-fall-promotion.
This offer is valid only on purchases made from October 1st through December 31st, 2018. Valid in the U.S. and Canada only.
General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality American-made drain cleaning equipment. In business since 1930, the third generation family-owned company is celebrating nearly 90 years of service to drain cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/DIY market. The Toughest Tools Down The Line.
If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact Read more
If you’re in the market for a new power tool battery platform, Bosch has an opportunity for you. The Freak ‘N’ CORE18V Contest launching today gives entrants the chance to submit a video about why they need the new battery platform. Winners receive the Bosch CORE18V 6.3 Ah battery along with the company’s Freak two-in-one impact wrench/impact driver.
The Bosch CORE18V battery offers maximum power and performance while minimizing weight, an achievement that proves its claim as the best-built battery among leading competitors. The battery employs advanced Lithium-ion technology to deliver 80 percent more power than previous generation Bosch batteries. The Freak impact driver features the socket ready all-in-one tool holder, which combines a 1/4 In. hex and a 1/2 In. drive into one tool for ultimate versatility. The all-in-one tool holder eliminates the need for users to own an impact wrench and impact driver, and also eliminates the need for socket adapters.
“Bosch is committed to giving away 2,000 Freak impact drivers paired with the CORE18V 6.3 Ah battery,” said Roger Amrol, president, Bosch Power Tools North America. “Participants must enter the contest by posting a short video explaining ‘why I need a whole new Freak ‘n’ cordless platform.’ This is something new for the power tool industry, but speaks to the Busch culture of creativity and fun.”
Entrants must post a short video explaining why they need the new Bosch cordless platform using the hashtag #FreakNContest. The contest will end on September 14. Visit boschtools.com/freak for rules and additional information; contest is open to U.S. residents.
The promotion dovetails with the Bosch CORE18V 4.0 Ah battery becoming available at Lowe’s in September. Winners of the Freak contest will be encouraged to post another video with their impact driver and CORE18V battery for a chance to win more prizes.
To learn more about the Bosch, the Freak impact wrench/driver or the CORE18V 6.3 Ah battery, visit www.boschtools.com or call 877-BOSCH-99. Check out www.bethepro.com for additional tips and videos.