The plumbing industry has grown steadily by 2.1% since 2017. This makes it one of the most actively growing industries in the US. By January 2022, there were 129,517 plumbing businesses operating in the US, which is likely to increase by 2023. However, running a plumbing business can be as challenging as any other establishment Read more
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The plumbing industry has grown steadily by 2.1% since 2017. This makes it one of the most actively growing industries in the US. By January 2022, there were 129,517 plumbing businesses operating in the US, which is likely to increase by 2023. However, running a plumbing business can be as challenging as any other establishment. Although it has peculiar problems, some general business solutions can be applied. Here are some common problems to be aware of.
Difficulty in customer retention
Like any other entity, repeat business for plumbing works often depends on client satisfaction. When the customer is dissatisfied with the work done, the likelihood of hiring another plumbing company is higher. This makes customer retention a huge challenge for plumbing businesses. According to an IBIS World survey on this issue, three out of five customers are likely to try another plumber. It further reported that this often happens when the customer or client is unhappy with a previous job.
Indeed, it is a very competitive industry with high customer expectations. So, if you’re struggling with customer retention, perhaps, it will be worthwhile to assess your services. For example, do you frequently attract people with unbelievable discounts and offers? If that is the case, you may rather be putting potential clients off. Those unbelievable discounts may be interpreted as sub-standard service. Furthermore, do you have hidden charges only known to the customer after the job is done? Once again, if you answered in the affirmative, it may be time to review that strategy. Many things often account for why your plumbing business cannot retain customers. However, when you identify those loopholes, things could turn around for the better.
Problems with pay systems
A fundbox.com survey stated that 50% of plumbers face cash flow problems. This, however, applies mostly to licensed freelance plumbers as those who work as employees for companies often do not experience this problem. It is even worse for plumbing businesses with multiple branches in different locations. It takes a lot of effective management skills to handle so many workers in different locations. Without it, your business may struggle with making timely payments, among other things. You will need an effective payroll system to avoid any delays. Moreover, because many plumbing companies pay their workers on a commission basis, this is necessary.
Non-existent or poor target marketing
First of all, it’s already been established that the plumbing sector is highly competitive. For whatever reason, it’s been discovered that some plumbing businesses fail to work on effective marketing. The truth here is that people do not seek information about plumbing businesses until they’re in dire need of one. However, if your target marketing is done right, you will have clients calling for routine plumbing checks.
Target marketing involves studying the demographic of your business’ location. If it is mainly a residential area, your marketing can focus on homeowners living in really old properties. The reason is that old houses often have hidden plumbing issues usually discovered when things get out of hand. By positioning your business as the go-to plumber, you increase your business’s chances of receiving more calls for old home jobs.
With proper planning and effective strategies, most of these problems can be avoided in your plumbing business. No business operates without glitches. However, what you do to avoid or minimize them can influence your success.
There are many ways to generate new business for a plumbing company, but the most important is to focus on generating quality leads. A successful plumbing company should have a strong marketing strategy and be able to generate leads and interest in their services. Let’s take a look at how. How Social Media Can Help Read more
There are many ways to generate new business for a plumbing company, but the most important is to focus on generating quality leads. A successful plumbing company should have a strong marketing strategy and be able to generate leads and interest in their services. Let’s take a look at how.
How Social Media Can Help Your New Company Grow Fast
Social media marketing is a powerful tool that can help your new company grow fast. It can be used to generate awareness and engage with your target audience. Social media platforms are often like the Wild West. With so many platforms out there, it can be hard for a new company to find its place in the social media world. One way to stand out from the crowd is by creating content that is unique and relevant to your target audience’s interests. This will also help you build trust with them and gain their trust in return.
How to Get Conversions and Leads with Your Plumbing Company
The first step in generating leads is to create a website that is optimized for conversions. This means having relevant content on the front page and making sure that it has the right call-to-action button. You should also have a landing page with an opt-in form that encourages visitors to subscribe for future updates.
The next step is creating compelling content for your website. You should make sure that the text on your site is engaging and informative enough so people are willing to subscribe to receive more information about your company’s services.
How to Set up a Plumbing Company Website
With the help of a website builder software, you can create a website in minutes. The best part is that it is not necessary to be a web designer or developer to set up your own website. There are many benefits that come from using a website builder like Wix. A few of these benefits are:
- You don’t need to know HTML or CSS
- You don’t need to know about web hosting
- You get custom design options for free
- There are no monthly fees for hosting
What are the Best DIY Marketing Techniques for Plumbing Companies?
Plumbing companies are usually in a competitive market and they need to be on top of their game. They are always looking for new marketing ideas that can help them stand out from the competition. Here are some of the best DIY marketing techniques to follow:
– Make sure you have a blog that is updated regularly with content related to your industry. It will be easier for people to find you when they search online.
– Make sure you have a well-designed website, one that is user-friendly and easy to navigate. This will help increase your visibility online, especially if it is optimized for mobile devices.
– Create an email list and send out regular newsletters about topics related to your business, such as recent news or upcoming events in your area.
How to Promote Your Brand with SEO
There are many digital marketing tools that can help you in promoting your brand and SEO is one of them. It is important to know what works best for your business so you can be more effective with your marketing efforts. Promoting your brand with targeted marketing and SEO requires a lot of work. If you’re unsure how to get started, an expert like sofiaseo.com can help you to get underway. There are many tactics that you can use to promote your brand on the internet and offline.
SEO is the process of affecting the visibility of a website or a web page in organic results on search engines’ web pages by increasing its relevance in search engine results pages. It can be one of the most beneficial parts of your strategy to get started with.
The Process of Generating New Business with Referrals
Referrals are the best way to generate new business for your business. It is a process of generating leads and it doesn’t require any marketing or advertising. A referral is when a customer of your company refers a new customer to you.
When someone who has never heard of your company goes to the website, they find out that they can get 10% off their first purchase by using their referral code. They then share this code with friends and family members who want to save money on their purchase too. These people then go to the website and use the code, which generates a lead for your company
All kinds of contracting businesses benefit from having an effective website to showcase their services. Websites serve as a business’s online headquarters, where site visitors can learn more about your company, what you offer and if your services will suit their needs. Believe it or not, 97 out of 100 people will visit a local Read more
All kinds of contracting businesses benefit from having an effective website to showcase their services.
Websites serve as a business’s online headquarters, where site visitors can learn more about your company, what you offer and if your services will suit their needs. Believe it or not, 97 out of 100 people will visit a local operation’s website to learn more about it.
Home service contractors may feel frustrated that they aren’t getting enough leads to keep their business running.
It may be because they haven’t done enough word-of-mouth marketing or their website is just not up to par. For these reasons, your business needs to create a website that measures up to your competitors and attracts potential clients.
Here are some of the essential components you need to consider incorporating into your website to generate leads, provide ample information for potential clients and gain business from your local community.
About Us/Services Page
This may seem like a no-brainer, but your website should have an “about us” section, as well as one that outlines the services you offer to your clients. You should put yourself in visitors’ shoes and answer any questions they have about your services.
For example, New York City-based West Village Contracting has a few sections on its website explaining its story and its services, so clients don’t need to search hard to find it.
Inquiry/Contact Forms
It’s important to offer site visitors an opportunity to ask questions about your business through inquiry or contact forms. They are an attractive component of any website, but especially for contractors. This is because many of your clients may have specific questions about a particular job they need done.
However, having an inquiry form alone is not enough — you’ll need to ensure that one or more of your employees spend dedicated time answering these client questions. For example, Cabex Construction has a specific contact section where clients can input their name and contact information and provide details about their remodeling project.
Testimonials Section
How will potential clients know about your services and reputation without hearing about other client experiences? It’s essential to have testimonials on your contracting business’s website for this reason. They prove to your clients that you’ll work hard to earn their trust.
For instance, Penco Electrical Contractor’s contact section offers plenty of testimonials from sources that will speak to the company’s performance and overall reputation. Having client references shows potential customers that your business is the one they should choose for all their home improvement needs.
Service Location Map
A service location map shows your clients the region you operate in. People who aren’t sure you’ll service their needs can view your map to determine what areas you cover.
Advanced Builders and Contractors in California has a drop-down menu on its homepage that lists all the regions it works in. It makes the task of selecting the right contractor for the job easier.
Consider these examples and the types of elements you need to include on your website to ensure you’re generating the most leads and attracting clients in your region.
Attract Visitors and Generate More Leads With a Stellar Website
Your website is your online headquarters, which is why you need to ensure it builds your reputation as a business. Potential customers will browse the internet to find contractors, so you should consider using these components to score high on a search engine results page and draw people in.
April Miller is a managing editor at ReHack.com who specializes in engineering and construction technology. You can find her work published on sites like Open Data Science and The Society of Women Engineers.
Have a plumbing business and looking for effective ways to attract more customers? Below are just a few marketing strategies that are worth trying to help boost business. Build an attractive website A website is essential for generating customers and making your business look official. This needs to look professional in order to build a Read more
Have a plumbing business and looking for effective ways to attract more customers? Below are just a few marketing strategies that are worth trying to help boost business.
Build an attractive website
A website is essential for generating customers and making your business look official. This needs to look professional in order to build a sense of trust. Make sure that information like contact details, services you provide and credentials are clearly visible on the homepage. You can also display testimonials from happy customers. There are lots of cheap and easy ways to build your own website. Alternatively, you can always hire a web design company to make one for you.
Get on social media
Social media is another great tool for connecting with customers online. You should create a Facebook business page at the very least. Post content on your page regularly – this could include updates, promotions and plumbing-related tips. Boost posts to help them reach a larger audience.
Encourage positive online reviews
A lot of customers like to look at online reviews before deciding whether a business is trustworthy. Encourage every happy customer you work with to leave a positive Google review. This will help you to encourage more customers by showing that you’re a company people can depend on.
Invest in SEO
SEO (search engine optimization) is a marketing strategy that can help to boost the rankings of your website. This can lead to more people visiting your site – and consequently more customers. SEO relies on using various tricks such as using keywords on your website and boosting the page of your site. It’s worth hiring an SEO company to do all this for you as it’s not something you can easily do yourself.
Print off some business cards
There are many types of marketing to try beyond online marketing. Handing out business cards is a simple and effective way to get business offline. If you meet someone who may be looking for a plumbing service, you can quickly exchange contact details and make yourself look more professional by handing out a business card. You can also post business cards through letterboxes and pin them up on public notice boards.
Consider taking part in local marketing events
There may be local events that you can sponsor – this involves putting some money into the event in exchange for being able to display branded posters and banners at the event. There could even be a local trade show worth entering – by renting a 10×20 trade show booth and showing up with some flyers, you may be able to generate some business.
Invest in branded vehicle wrapping
Your car or van could be used as a form of mobile advertising. Using a vinyl wrap you can easily promote your company name and contact details on the side of your vehicle. This will make your business look more professional, and you could generate some extra business from it. There are companies that specialize in producing these vinyl wraps.
The website is designed to best support customer needs, optimizing user-experience and convenience Cherne Industries (Cherne), the industry-leading manufacturer of pipe plugs and testing equipment and part of the Oatey Co. family of companies, has launched its new website, CherneInd.com — a robust, easy-to-use hub for Cherne product information, customer support and helpful application resources Read more
The website is designed to best support customer needs, optimizing user-experience and convenience
Cherne Industries (Cherne), the industry-leading manufacturer of pipe plugs and testing equipment and part of the Oatey Co. family of companies, has launched its new website, CherneInd.com — a robust, easy-to-use hub for Cherne product information, customer support and helpful application resources.
The new website houses the brand’s full product catalog, allowing customers to search more than 700 Cherne products, including each product’s specifications, key features, FAQs and safety/instruction manuals. In addition to this technical information, as well as case studies and blogs, the website hosts online training opportunities and detailed, how-to videos.
The Cherne website is mobile-friendly and includes sophisticated navigation with enhanced functionality, making it simple for users to find the specific product they need across both the Waterworks and Plumbing categories. Visitors seeking additional help or information can also communicate in-real-time with a Cherne expert using the “Ask a Tech” functionality, conveniently located at the yellow question mark icon in the bottom right corner of each webpage.
“We’re thrilled to debut the new Cherne website,” says Katherine Lehtinen, Senior Vice President of Brand and Digital Marketing at Oatey. “Not only does it allow us to better serve and connect with the waterworks and plumbing contractors who rely on our products, but it also gives us an opportunity to share our story and reinforce a mission that’s so important to us — developing the best pipe plugs and testing tools to ensure safety and efficiency at jobsites across the globe.”
To explore Cherne’s new website and product catalog, go to CherneInd.com.
ABOUT CHERNE INDUSTRIES
Part of the Oatey Co. family of companies, Cherne Industries (Cherne®) is the industry-leading manufacturer of test plugs and testing equipment for residential, commercial, industrial and municipal piping systems. Based out of its state-of-the-art headquarters in Shakopee, Minn., Cherne’s products are manufactured with an unwavering commitment to safety and quality.
Available via Oatey Co.’s distribution network throughout North America and through partner distribution on every continent, Cherne products are relied upon by residential and commercial contractors, as well as industrial and municipal engineers, worldwide.
For more information, visit www.CherneInd.com, call 1-800-843-7584 or follow Cherne on LinkedIn.
ABOUT OATEY CO.
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.
Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico and China. For more information, visit www.oatey.com, call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram