Skilled Careers Coalition Study Reveals Closing the Knowledge Gap is Key to Inspire Young People to Pursue a Skilled Career Los Angeles — The solution to closing the widening skilled labor gap and filling the millions of jobs anticipated between now and 2031 in sectors like manufacturing, logistics, and other skilled industries, can be found Read more
Skilled Trades
Skilled Careers Coalition Study Reveals Closing the Knowledge Gap is Key to Inspire Young People to Pursue a Skilled Career
Los Angeles — The solution to closing the widening skilled labor gap and filling the millions of jobs anticipated between now and 2031 in sectors like manufacturing, logistics, and other skilled industries, can be found among the U.S.’ more than 65 million youth between the ages of 10-24. The challenge however, according to the Skilled Careers Coalition (SCC), a nonprofit organization focused on bringing the youth of today to the skilled careers of tomorrow, is ensuring young adults and those who influence their career decisions understand a skilled career vs. the more traditional college or military track.
With skilled trades in high demand, Skilled Careers Coalition commissioned the Skilled Trade Insight Research Study to better understand why skilled careers are not being pursued by more young people.
“Our study found the leading obstacle preventing more young people from pursuing a skilled career is not a lack of interest, but a lack of information,” said Mark Hedstrom, Co-Executive Director, Skilled Careers Coalition. “Students have a clear idea of where a four-year college degree or military education can take them, however, they have little to no understanding about vocational schools and apprenticeships, and the dozens of high-paying, skills-based careers that exist across hundreds of industry sectors.”
Students, counselors and parents surveyed shared their perceptions on skilled trades vs. college and military career paths as part of the SCC study which found financial security is the top motivator for youth when choosing a career path, with 76% agreeing that a career in the skilled trades can lead to owning a business and entrepreneurial success. Students surveyed were also drawn to other key aspects of a skilled trade career including job stability, less debt, high quality of life, and high-income potential.
And yet, the SCC study found that only 15% of students surveyed were considering a technical or vocational school or apprenticeship post high school. A lack of information – cited by students, parents and counselors surveyed – emerged as the barrier keeping more youth from considering a skilled career path.
According to the SCC study, a majority of parents (80.3%), counselors (91.3%) and students (92%) surveyed agree that skilled trade workers are as important as first responders and service members. Additionally, when asked if society views those with a traditional college degree as more successful than those who pursue another option, 27% of counselors, 21.3% of parents, and 25.2% of students disagreed. Additional findings from the Skilled Careers Coalition study include:
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Students: 69% said it is outdated to assume a four-year degree is the best pathway to success; while more than 43% said they need more information on technical or vocational schools as an option.
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Parents: While 80% said they have the most influence on their child’s decision-making; less than half (48.8%) admit they do not have enough information about starting the technical or vocational school process for their child. Meanwhile, 84% believe skilled trades provide a stable career path, less time in school, less debt and an overall better quality of life.
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Counselors: Despite their positive perceptions about the skilled trades, more than half (53.9%) of counselors surveyed cite a lack of resources to help guide students who are interested in pursuing skilled trades or vocational programs; while 57% cite workload challenges preventing them from being able to properly understand what future path is best for a student. The majority of counselors surveyed (90%) agree they need to share more information with students and parents about a skilled career option.
Click here to download the complete nine-page Skilled Careers Coalition Skilled Trade Insight Research Study report.
According to SCC, colleges, universities and the military spend as much as $2.3 billion combined marketing to young adults with the goal of recruiting high school students post-graduation. However, for millions of high schoolers, these two options either lack appeal, or just don’t work.
Added Hedstrom, “Millions have built meaningful lives and careers in the skilled trades sector, which is experiencing the greatest demand as the skilled labor gap continues to widen. Skilled Careers Coalition is committed to working with our partners and stakeholders to address the knowledge gap that exists and advance a reimagining of skilled careers as a meaningful and fulfilling career path for younger generations.”
About the Study In June 2022, Skilled Careers Coalition conducted an online survey and series of focus groups in partnership with the American School Counselor Association (ASCA). SCC’s Skilled Trade Insight Research Study methodology included students, counselors and parents and a total of 665 respondents with a margin of error of +/- 3.9%.
About Skilled Careers Coalition The Skilled Careers Coalition is on a mission to close the skilled trades gap in America with a three-pronged strategy to 1) INSPIRE the next generation of youth to see skilled careers as a pathway to lifelong happiness, financial success and career fulfillment; 2) CONNECT the disaggregated ecosystem of skilled trades across America by convening stakeholders across the workforce development landscape of private industry, educators, government, youth, and other interested career seekers; and 3) CONVERT interested Americans into the workforce of tomorrow through available and nascent job training platforms. For more information or to get involved visit https://skilledcareers.org.
Local Students to Gain Hands-On Experience at Citizens Bank Park on April 24 and August 1 Philadelphia—The Philadelphia Phillies and NEST, the pioneer of integrated facilities management, are joining forces to launch the Skilled Trades All-Star Program, a dynamic initiative aimed at guiding Philadelphia-area youth towards promising careers in the skilled trades. The initiative kicks Read more
Local Students to Gain Hands-On Experience at Citizens Bank Park on April 24 and August 1
Philadelphia—The Philadelphia Phillies and NEST, the pioneer of integrated facilities management, are joining forces to launch the Skilled Trades All-Star Program, a dynamic initiative aimed at guiding Philadelphia-area youth towards promising careers in the skilled trades. The initiative kicks off with a series of educational events at Citizens Bank Park this season.
On April 24, students from Mercy Career & Technical High School will inaugurate the program. Subsequent events are scheduled for Aug. 1, featuring participants from MyWIC, an all-girls construction camp. These future industry professionals will learn the intricacies of stadium operations, covering aspects from HVAC and groundskeeping to carpentry and maintenance.
“Partnering with NEST allows us to inspire future generations right here at the home of the Phillies,” said Carolyn DiGiuseppe, General Manager of Facility Services at Citizens Bank Park for Oak View Group (OVG). “The Skilled Trades All-Star Program isn’t just about a single day at the ballpark; it’s about sparking a lifelong interest in the trades that build and sustain our communities. This is a great opportunity for students to go behind the scenes and experience firsthand the impact of the building trades on the day-to-day operation of the ballpark.
Based in South Jersey, NEST helped establish the Skilled Trades Advisory Council (STAC) in 2023, uniting industry experts across the country to champion skilled trades as viable and rewarding career choices. The Skilled Trades All-Star Program is a direct extension of STAC’s mission, seeking to illuminate the path for youth toward these essential roles.
“Rejuvenating the skilled trades has been a priority for us at NEST and the founding members of the Skilled Trades Advisory Council, and we are making incredible progress,” said Rob Almond, CEO of NEST. “The Phillies share our passion for the trades and will play a key role in helping shed light on these amazing career opportunities for the next generation.”
The urgency for such programs is underscored by a report from Associated Builders and Contractors, which indicates the construction industry needs to hire an additional 500,000 workers in 2024 alone to meet labor demands.
Tacoma plumbing service provider advocates transformational thinking about trades while building next-generation workforce with immersive Harts Academy initiative Harts Services, a top-rated Tacoma-based plumbing company founded in 2013, urges jobseekers to consider the many rewarding, high-paying career opportunities available in the essential skilled trades. “Whether you’re just entering the workforce or you’re frustrated in your Read more
Tacoma plumbing service provider advocates transformational thinking about trades while building next-generation workforce with immersive Harts Academy initiative
Harts Services, a top-rated Tacoma-based plumbing company founded in 2013, urges jobseekers to consider the many rewarding, high-paying career opportunities available in the essential skilled trades.
“Whether you’re just entering the workforce or you’re frustrated in your current job and want to make a mid-career change, we encourage everyone to think about the trades as a meaningful alternative to the traditional career path,” said Rich Hart, co-owner of Harts Services. “Many of us have been taught that attending a four-year college is the only way to have a successful and satisfying career. But we’re starting to see that college doesn’t necessarily pay off for everyone. That’s leading a lot of young people to look for other options.”
Harts Services, a top-rated Tacoma-based plumbing company, supports jobseekers considering a rewarding, high-paying career in the essential skilled trades with its innovative Harts Academy in-house training program.
As the cost of a college education continues to rise, the long-term financial value of a four-year degree is steadily declining. At the same time, an ongoing shortage of skilled labor is driving up demand for trained workers in home service industries such as plumbing, electrical and HVAC. Experienced technicians in those fields are highly employable and can demand premium salaries as well as signing bonuses, paid training and opportunities for rapid advancement.
“Instead of treating trades as a fallback, we want people entering the trades to be energetic and enthusiastic,” Hart said. “Being a plumber or electrician requires training, focus, problem-solving and people skills, just like any other profession. It’s a dynamic and engaging field with a lot of upside, especially in today’s labor market.”
In 2022, Harts Services launched Harts Academy, an innovative in-house apprenticeship program that prepares motivated trainees for immediate employment.
The Harts Academy program includes four weeks of comprehensive classroom education and immersive hands-on experience in the Harts Academy plumbing platform. Classroom sessions are followed by two to three years of supervised field training with licensed plumbers, with pay raises to match experience, testing and skill level. Harts Academy also provides preparation assistance for the plumber licensing exam.
“We created Harts Academy to help meet the needs of our industry overall and transform how younger generations think about the trades,” Hart said. “We’re investing in the creation of a truly trained and expert team not only here at Harts but throughout the Pacific Northwest. It’s part of a major disruption that we expect to unlock new opportunities for young people, drive economic growth and ensure that homeowners have access to the services they need.”
Harts Academy apprentices support plumbing leads in the warehouse and on jobsites while actively learning core skills. A valid driver’s license and clean driving record are required. Apprentices must be able to lift up to 50 pounds and are expected to work in crawlspaces, operate machinery, climb ladders and stairs, and other physical work in the warehouse and on jobsites.
For more information about Harts Services, please call (253) 470-8766 or visit www.hartsservices.com.
For more information about Harts Academy or to apply, visit https://hartsservices.com/academy-apprentice-program/.
NEST, the pioneers of integrated facilities management, has teamed up with leaders across the construction, retail, and skilled trades industries to create the Skilled Trades Advisory Council (STAC). Aimed to combat the crisis facing skilled labor in the U.S. and Canada, STAC’s founding advisors will leverage their resources, knowledge, and network to elevate the skilled trades Read more
NEST, the pioneers of integrated facilities management, has teamed up with leaders across the construction, retail, and skilled trades industries to create the Skilled Trades Advisory Council (STAC). Aimed to combat the crisis facing skilled labor in the U.S. and Canada, STAC’s founding advisors will leverage their resources, knowledge, and network to elevate the skilled trades as high-paying, honorable, and often heroic career paths, including electrical, plumbing, HVAC, janitorial, construction, and other essential jobs that require a rejuvenated workforce.
Founding STAC advisors include:
- Rob Almond, CEO of NEST
- Sara Angus, Director of Construction, Starbucks
- Julie Starzynski, Director of Construction & Design, Floor & Decor
- Andrew Brown, Founder and CEO of Toolfetch
- Sarah Hammond, Owner and President of Atlas and Treasurer of Women in HVAC
- Kam Washington, Owner of PMA Construction
- Kate Cinnamo, Executive Director of Explore the Trades
- Mónica Muñoz, Senior Director of Capital Programs at DaVita Kidney Care
- Mary Gaffney, President of NAWIC Philadelphia Foundation and GEM Mechanical Services
“I’m encouraged that so many others share my passion for growing the trades and ending the stigma that surrounds jobs in the industry,” said Almond, who spearheaded the initiative. “STAC is a way for many of us to work together and find ways to encourage youth to consider a career in the skilled trades. There are many viable, lucrative, and creative opportunities to explore.”
According to online recruiting platform Handshake, the application rate for young people seeking technical jobs dropped by 49% in 2022 compared to 2020 (source). Staffing firm PeopleReady estimate 40% of the 12 million people in the skilled trades workforce are over the age of 45, with nearly half of those workers over the age of 55 (source).
Associated Builders and Contractors reported that the construction industry will need to attract an estimated 546,000 additional workers on top of the normal pace of hiring in 2023 to meet the demand for labor (source).
“The U.S. and Canadian workforces are struggling to fill a massive gap in the skilled trades, and we need to unite as an industry to reverse the trend,” added Almond, who is based in the Philadelphia area. “This group of founding advisors shares that passion across many sectors that make up the industry.”
To learn more about the Skilled Trades Advisory Council, follow STAC on LinkedIn or the platform formerly known as Twitter.
As far back as he can remember, Derek Zeolla, general manager and licensed plumber at Zeolla Plumbing & Heating Corp., was running plumbing jobs with his father in downtown Boston as early as seven years old. Derek’s dad was a Boston service plumber that ran a 1- to 2-man shop. “It’s not like this was Read more
As far back as he can remember, Derek Zeolla, general manager and licensed plumber at Zeolla Plumbing & Heating Corp., was running plumbing jobs with his father in downtown Boston as early as seven years old. Derek’s dad was a Boston service plumber that ran a 1- to 2-man shop. “It’s not like this was common, I was just growing up around it,” says Zeolla (@zeollaplumbing).
Derek Zeolla and his wife Arlene
Derek’s father eventually stopped working as a plumber in the late ’90s. Around this time, while still a teenager, Derek dropped out of school had a baby at the age of 18. Moving forward, “My brother, Doug, and I convinced our dad—also named Doug—to get back into the trade, but before we worked as a family, he sent us off to get experience elsewhere,” recalls Zeolla.
Derek’s father’s company in the ’90s
According to Zeolla, they worked all over the city and jumped around recklessly from company to company, some jobs together, some not. “We always found a way of getting together with a new employer, one of us would talk up the other,” says Zeolla. “It’s funny looking back on that thinking how little we knew back then. My parents were coming off of a divorce and my father was starting to take on some service stuff in our new town Stoughton, Mass. where we grew up and went to high school. Eventually, he had enough work for both of us and we stayed pretty busy,” says Zeolla.
And that’s how Zeolla Plumbing & Heating Corp.—residential service plumbing, drain cleaning, heating, and boiler installation—came to be. “We have built a solid reputation in our area through more than a decade of answering the phone and showing up. Man, we have come a long way since then,” says Zeolla.
The Family Dynamic
Working with his father, brother and one of his cousins most of the time were the best memories in the field for Zeolla. “I can’t explain it, but something about sharing the bond of working together, figuring out problems together, feeling the pride was the best, and I hope to share that with my two boys one day,” says Zeolla.
Derek with his father Doug a few years ago.
But with life, things change. “As many know, my brother passed away. This was tough, and even before that, my father took a step back from the business and went to Florida (but still flies back to Boston from time to time to help out). Add to that, my cousin and I haven’t talked in years so it’s not the same out here anymore,” says Zeolla.
Zeolla says he is blessed that his wife Arlene has filled a void. “She is the savior in the office, and I have a great team.”
Derek also hired his younger cousin Justin last year and he has been phenomenal. “I was out with him today clearing drains on a Sunday and it brought back that feeling again of working with family. Working with a Zeolla,” says Derek nostalgically.
And while Derek puts his father center on the Mount Rushmore of mentors, there were some other people outside the family that were strong influences on Derek. For Zeolla, one of the best was a Greek guy named Alex, who, when Derek was looking for work, took him on for a couple of years. “He taught me how to get shit done; he taught me how to move.”
Derek working with his cousin Justin
Alex was a great mentor yet has since passed away. “Which brings me to, am I a role model? I don’t know, but Alex has two sons. One has come to me looking for mentorship, and it’s just so crazy how things come full circle because now he works with me and he is already just like his father when it comes to plumbing skill.”
Zeolla hopes to be a good role model for him, including and all his younger guys he works with. “I will never steer them in the wrong direction, that’s for sure. This is too important to me,” says Zeolla.
Challenges/Rewards
One of my biggest challenges isn’t the pipes, says Zeolla, it’s the people. “I say this phrase a lot, and I love people in general, and I love my customers, but sometimes when it comes to understanding what we are doing in their homes, it can be challenging. It’s very important to explain things and make sure they feel comfortable. It’s a delicate balance between taking control of a situation and saying, ‘hey, look, I’m the professional here I need you to trust me,’” says Zeolla.
Again, the pipes are the easy part! “I’m lucky that I have great customers. The rewarding part is helping people out, getting someone’s heat back on, clearing a main drain, getting the hot water back, or being told that you are appreciated is probably the best. That ride home to then seeing your family after you helped another family, that’s the reward.”
Leisure Time
Derek and his wife love to travel, and they take their kids literally everywhere they go. AHR Atlanta was their second time leaving them overnight in five years. But basically, there is no leisure time without the phone ringing and Derek coordinating with his six guys, and customers. “My wife and I are like running a telethon while ‘trying’ to be on a vacation. We love it and we are good at it, but she knows I can’t be away from the field long. It’s my therapy and I get depressed if I’m not turning wrenches,” says Zeolla, a self-described workaholic.
As far as spare time close to home, Zeolla enjoys fishing, hiking and hanging out at his cabin nestled in the White Mountains of New Hampshire. “Summer weekends there with my boys are what I work toward every week. When my brother passed, I wanted to find a place to escape, and I found something special,” says Zeolla.
The Skilled Trades
According to Zeolla, “We” need to push our way into middle schools and high schools to get “our” message heard. Kids need to know that they have options at a younger age, says Zeolla.
“Listen, school isn’t for everyone. You might be told you aren’t good enough, or your attention span is too short, or you can’t listen to lectures all day, but put that kid in front of something hands-on, something he or she can feel—and feel the pride of building something—the sky is the limit. Once you get that feeling of being productive and important, you will open doors you didn’t even know were there,” says Zeolla.