Based on survey responses, the report covers how text messaging is being used in business communications today, predicts where the market is heading in the next 12 months, and explores what challenges and opportunities this creates for businesses. 70% of people say texting is the fastest way to reach them. That’s just one of the Read more
Based on survey responses, the report covers how text messaging is being used in business communications today, predicts where the market is heading in the next 12 months, and explores what challenges and opportunities this creates for businesses.
70% of people say texting is the fastest way to reach them. That’s just one of the many findings in the 2024 State of Business Texting Report published today by Text Request, the industry-leading business messaging platform. The report, anchored in more than a thousand survey responses, details how organizations are texting with customers and employees, what trends to expect over the next calendar year, and what opportunities this creates for businesses.
“Rather than blasting out promotions to subscribers, which can be very effective, most organizations are using text messaging for everyday conversations and to replace phone calls,” says Text Request VP of Marketing Kenneth Burke, who led the survey and analysis. “Businesses are seeing that text is the most effective way to connect with customers and employees quickly and get a response, so they’re taking advantage of that opportunity for everyone’s benefit.”
Significant findings in the 2024 State of Business Texting Report include:
- 74% of people read every text they get
- 54% of organizations say text message is the most effective channel for getting a response
- 75% of organizations are texting for customer service
- 87% of consumers want to receive texts about appointment scheduling and reminders
- 66% of people get 20 or fewer texts per day—far less than the average email count of 156—making text a great way to stand out in communications
“If you’re going to reach someone quickly, you’ve got to text them,” says Text Request CEO Brian Elrod. “That’s something we’ve all felt, and this data supports that experience. Think about how helpful it is to be able to reach everyone immediately, and get a response. You can get twice as much done in half the time, cut costs, and increase revenue. That’s the trifecta.”
The report goes on to show how this data can be applied throughout organizations for customer service, sales, marketing, hiring, and more. To view the complete report, go to: https://www.textrequest.com/ebooks/state-of-business-texting-2024
A comfy home creates a sense of security, assurance, and ambiance. Beyond functionality, lighting and plumbing fixtures are in the fashion-forward category, adding to the overall home’s design. As homeowners become more design-conscious, brands are creating unconventional fixtures that turn homes into chic sanctuaries. Here are a few trends in decorative lighting and plumbing. 1. Read more
A comfy home creates a sense of security, assurance, and ambiance. Beyond functionality, lighting and plumbing fixtures are in the fashion-forward category, adding to the overall home’s design. As homeowners become more design-conscious, brands are creating unconventional fixtures that turn homes into chic sanctuaries. Here are a few trends in decorative lighting and plumbing.
1. Modern Farmhouse Theme
The trendy modern farmhouse theme holds a firm grip on plumbing and lighting, blending modern and vintage styles. The oversized lighting fixtures create a spectacular statement, best demonstrated when combining three large pendants over your kitchen island.
This style is prominent in the kitchen and can be seen in sinks and faucets. Typically, Apron sinks are stylish and functional, providing an ideal space for food prep in any home. The generous combination of stainless steel and brass plumbing fixtures creates a practical and chic look in the kitchen.
However, the kitchen and bathroom are prone to fast-paced trends that can fade into oblivion, making your space look dated quickly. It’s important to carefully combine your options to ensure the best looks.
2. Matte Black Plumbing Fixtures
Matte black is a tried and tested design trend across popular plumbing and lighting fixtures. Contemporary design enthusiasts love the minimalist style due to its ability to blend with cozy accessories. The design element is best implanted in bright, airy spaces like outdoor living spaces with low voltage LED deck lights.
Particularly, white surfaces and matte black faucets give your kitchen or bathroom a stylish touch. The design can neatly unify cabinetry hardware, adding character to a neutral space. Besides their outstanding functionality, the plumbing fittings are versatile, making them ideal for people who want to incorporate different design accents in their homes. Typically, you can mix and match sinks with gold and stainless steel shades. But if you want to create a timeless statement, you can combine warmer shades with cooler options like chrome.
3. Warm Gold and Soft Pastels
Gold finishes are timeless, but softer shades dominate plumbing and lighting fixtures. Combining gold and honey tones with a brushed finish gives your home a soft feel. And since a careful blend of metal fixtures can create an eclectic feel in your space, placing warm metals against cooler ones creates a rich visual appeal.
However, gold fixtures are best paired with matte black in neutral spaces to create an awe-striking contrast. Regardless, keep the design subtle to ensure cool and warm tones don’t compete for attention.
Mute color palates create a calming effect, transforming your home into a peaceful abode. The trendiest pastel shades in lighting fixtures include softer hues like creamy mint, millennial pink, and robin egg blue. The design works best in pendant lights hanging over a statement kitchen island or flush mounts in the stairway to create ambiance. The trend blends well with transitional spaces in coastal living designs.
While some people still cherish conventional designs, more homeowners seek trendy and stylish designs that create a contemporary feel. Plumbing and lighting fixtures from popular brands demonstrate endless possibilities with different accents, color shades and designs.