All businesses occasionally need a quick assessment on how they are running and how they can improve. Technology, trends, and customers’ needs are constantly changing, and people want more reactive, quick responses, more automated processes, and things to be as simple as possible for them. Being on the ball will help your business stand out Read more
advertising
All businesses occasionally need a quick assessment on how they are running and how they can improve. Technology, trends, and customers’ needs are constantly changing, and people want more reactive, quick responses, more automated processes, and things to be as simple as possible for them. Being on the ball will help your business stand out from the others and attract new customers while retaining the existing ones. It can also help you save money and speed up productivity in some cases.
Customer Service Contacts Are Key
One of the things you can start to look at is customer service. Customers want to talk to someone immediately without waiting and have things resolved there and then. It can be very costly and waste a lot of time doing this in-house. You can look to outsource this work to a live answering service. It helps you have a structure for growth within the company by using fully trained people part of the service answering your calls which can be done over all 365 days of the year. So if you have a small business where the owner ends up wearing a lot of hats and doing all sorts of different jobs, including ones they aren’t particularly good at or enjoy, you can use something like this to help take the pressure off. It is an affordable service with great prices.
Move Into The New Age Marketing
Marketing changes all the time but so much so lately that digital marketing is the way forward. Tv advertisements, billboards, and mailers are no longer as effective as they used to be. The majority of the population are online for hours a day, consuming content. This is why online marketing is one of the most successful ways to reach new audiences. It also is a lot more affordable than previous marketing campaigns. With Facebook and Instagram advertisements, you can personalize it to suit your business. By choosing what gender, age-range, and location you want to focus on, you can make sure that your business and your message get out to the right people. Not only that, but it gives you real-time updates on how the promotion is going, how many people have seen it, interacted within, and clicked through onto your website. It is a lot easier using this method to track how much your business has gained from particular advertisements.
Happy Staff Are Productive Staff
If you have people working for you, then you should know how important it is to keep them happy. Just naturally, people who are happier end up working a lot better, are more interested in what they are doing, and be a much better asset for your business. You can keep an eye on this and help improve morale by rewarding staff for great work. Whether that is through a bonus on their pay or simply just showing them, they are valued employees in your business. You can show this by getting breakfast for everyone, getting small perks for the employees like half days if things are quiet, and treats for the office. It is also important to be friendly with them, show interest, and ask about their lives, passions, and hobbies. It may be that you have someone who is an avid social media user and great with graphic design as a hobby who could be an asset for your business and run things online for you. You don’t know unless you ask.
Train Up Existing Staff
A great way to keep employees happy while also helping your business grow is by the upskilling of staff you have. If they show a keen interest in what you do, then offering them the chance to learn and grow within the company can really be beneficial for both parties. They will be learning new skills and a new trade while you will have someone you can rely on to do more important tasks while delegating jobs. Showing your trust in someone and helping them evolve their career will have them a lot more interested in your business and helping your business grow and be more successful.
Keep Your Technology Up To Date
Technology is always changing, and every year there are great strides in developing new things. It is important to keep on top of this and upgrade as and when you need to. This will make sure that you are ahead of your competitors and make life a lot easier for you and your staff so things can run more smoothly.
The plumbing business will always be around because everyday necessities aren’t just going to vanish. If you have a plumbing business, then the chances are that you won’t ever not be in demand – especially if you know what you’re doing and can get the job done for those you’re working with. There will be Read more
The plumbing business will always be around because everyday necessities aren’t just going to vanish. If you have a plumbing business, then the chances are that you won’t ever not be in demand – especially if you know what you’re doing and can get the job done for those you’re working with. There will be plenty of other competitors about there, though, so you’ll have to do what you can to get ahead of your rivals. Like every other business, you’re going to be competing with people who want to take your spot, so it’s a case of making yourself more desirable.
In order to keep the business going, you’ll need to market yourself well and let people – near and far – know who you are (and what kinds of things you can offer). Expanding your reach is a key part of finding long-term success. Here are a few ways you can do it:
Be Active Online
Pretty much everything is done online in this day and age. If you’re not online right now, then you might need to get a move on and begin. So many working opportunities can be found online. There are, of course, still traditional means, but they are being swallowed up by the new-found styles. You can use your online presence to attract more and more people. Think about the likes of social media and how quickly you can transmit your message to those in need.
You can also use your online presence and skills to network with other businesses, potential employees, and all kinds of different contacts. The fact that you can get in touch with somebody so important, so quickly, makes the need to be online even greater than it already is.
Work On Digital Marketing
Sticking with the theme of working online, it’s wise to market yourself using more modern means. Things like social media marketing, viral marketing, seo company, and plenty of other ways that involve digital platforms are the way forward. Billions of eyes are on computer screens, tablets, and smartphones, so you’ll want to make the most of the opportunity. There are plenty of people just waiting to be wooed by what you have.
Get Your Name Out There Where You Can
Using signs, posters, business cards, vehicle advertising, and plenty of the more traditional methods is still as popular as ever. You’re going to want to make people know that you’re around and that you have something for them. If they see enough of you, then they’ll be more inclined to make a positive decision. Word of mouth marketing is – and has always been – one of the best ways of getting your name out there, so don’t forget about the simpler ways of doing it.
Produce The Best Possible Results
At the end of the day, if you’re giving people what they want, then you’re going to be doing a good job. They’ll always come back if they’re satisfied with you. What you don’t want is to be all bark and no bite. Saying you’ll do a good job and proving a substandard one will just make you look even worse!
The plumbing industry has been essential through the rise of the pandemic over the last year or so. Thankfully, this means many plumbers have been able to continue working (while adhering to COVID-19 guidelines) rather than losing out on all essential work. However, because of the rate the virus spreads, there’s also a very large Read more
The plumbing industry has been essential through the rise of the pandemic over the last year or so. Thankfully, this means many plumbers have been able to continue working (while adhering to COVID-19 guidelines) rather than losing out on all essential work. However, because of the rate the virus spreads, there’s also a very large chance that many people have put off plumbing issues in their homes in fear of letting someone new into their homes.
Now there’s a light at the end of the tunnel and vaccines are beginning to be administered into the most vulnerable people, the rate of infection and other statistics should continue to drop. This means the world can get back to some sort of normality, and this means more people will be willing to let plumbers into their homes to fix their problems. However, with so many plumbers like you out there, how are you going to ensure you get your fair share of customers? Take a look at these effective methods to increase your customer base in a post pandemic era.
Show case studies
Case studies are a wonderful way of proving to potential clients that you can do the best work, whether it’s tightening a leaking pipe or fitting a new bathroom. At each project, take plenty of pictures (with the owner’s consent, of course) and use them on your website and at each pitch to help get potential customers on board with you, rather than other plumbers.
Continue to abide by safety laws
Even when everyone has had their vaccines, there’s still bound to be fear for many potential customers that the virus could be spread in their home. Continuing to abide by safety laws in your country or region will help them feel at ease. Many business owners are taking advice from Carlos Ramirez Safety to ensure the work they’re doing is as safe as possible for both themselves, and their clients. A professional plumber is almost always more likely to be hired over someone who’s not willing to put safety first.
Talk about your services on social media
Social media is the way forward in this day and age, and if you want to attract more customers, you should be using platforms like Facebook and Instagram to showcase the work you’re doing. Much like case studies, you can use pictures and videos to show transformations you’ve completed, as well as displaying your contact details and price list. Using the right hashtags will help you reach the right people and doing it consistently will ensure they call you when they have a plumbing issue.
Create an offer that’s hard to refuse
Finally, all plumbers will be looking to increase their customer base once restrictions begin to lift, so you need to get ahead of the game. Create offers and discounts for new and returning customers to help ensure people choose you over your competitors. Remember to always reward loyalty, and welcome new customers differently to make each customer feel as special as possible.