As a business owner, you know that having a website is essential in today’s digital age. Not only does it give your customers another way to find out about your company and the services you offer, but it also allows you to showcase your work and attract new customers. But what goes into creating the Read more
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As a business owner, you know that having a website is essential in today’s digital age. Not only does it give your customers another way to find out about your company and the services you offer, but it also allows you to showcase your work and attract new customers. But what goes into creating the perfect website for a business? The following are some key steps necessary to develop an effective website that will help promote your company and generate more leads.
Define your goals
Before you start creating your website, it’s essential to take some time to think about what exactly you want your site to achieve. For example, are you looking to attract new customers? Showcase your work? Increase brand awareness? Once you know what your goals are, you can start planning out your content and design accordingly.
If attracting new customers is one of your primary goals, then you’ll want to make sure that your site is easy to navigate and includes clear information on the services you offer. You should also include customer testimonials or reviews on your site so potential customers can see that others have been happy with your work in the past. If you’re primarily focused on showcasing your work, then highlight some of your recent projects on your homepage and include a portfolio section where visitors can browse through your previous work.
No matter what your goals are, it’s important to remember that your website should be designed with your audience in mind. Make sure that the content and design are both easy to understand and visually appealing so that visitors will want to stick around.
Choose a domain name and host
Now that you know what your website is going to be about, it’s time to choose a domain name. This is the URL that people will type into their browser to find your site, so it’s important to choose something catchy and easy to remember. Once you’ve settled on a domain name, you’ll need to find a web hosting service. This is where your website’s files will be stored and accessed, so it’s crucial to choose a reliable provider.
There are many different web hosting services out there, so take some time to compare your options before making a decision. Once you’ve found a good host, it’s time to set up your site. Many hosts will offer website creation tools or templates that you can use to get started. If you’re not sure where to begin, there are plenty of tutorials and resources available online that can help you out.
Create compelling content
Now that your website is up and running, it’s time to start filling it with content. Your goal should be to create content that is informative, engaging, and relevant to your audience. If you’re not sure what kind of content to include on your site, take some time to look at other websites in your industry and see what they’re doing. You can also use keyword research tools to find out what people are searching for when they’re looking for a business like yours.
Once you have an idea of the kind of content you want to include on your site, it’s time to start writing. Make sure that each piece of content is well-written and free of errors. Once you’ve finished writing, edit your work and have someone else take a look at it before you publish anything.
It’s also important to keep your website updated regularly with new content. This will show potential customers that you’re an active business and give them a reason to come back to your site in the future. So try to add new content on a regular basis, even if it’s just a few paragraphs each week.
Over time, as you add more and more content to your site, you’ll start to attract attention from search engines like Google. This can lead to increased traffic as people find your site when they’re searching for information on the web. As long as you continue creating quality content, you should see this traffic increase over time.
Promote your site
Once your website is up and running, it’s important to promote it so that people can find it. There are a number of ways to do this, but one of the most effective is through search engine optimization (SEO). This is the process of making sure that your site appears as high as possible in search results for relevant keywords.
There are a number of things you can do to improve your site’s SEO, but one of the most important is to create quality content. Google will rank your site higher in their results if they see that you’re providing valuable information to visitors. You can also use keyword research tools to find out which keywords are most likely to bring people to your site.
In addition to SEO, there are a number of other ways to promote your site. For example, you can use social media, pay-per-click advertising, and email marketing to reach potential customers. The key is to experiment and see what works best for your business.
Email marketing is a great way to promote your website. However, you should also make use of social media to promote your website. Create accounts on sites like Facebook, Twitter, and LinkedIn and start sharing your content with others. Be sure to include links back to your site in each post so that people can easily find it.
As you promote your site, you may also want to consider running a pay-per-click advertising campaign. This is where you pay to have your ad appear on Google and other search engines. When someone clicks on your ad, they’ll be taken to your website. Pay-per-click advertising can be a great way to attract visitors to your site, but it’s essential to make sure that you’re targeting the right keywords so that you don’t waste money on ads that no one will ever see.
Analyze your results
Once you’ve been promoting your website for a while, it’s important to analyze your results and see how well it’s performing. There are a number of ways to do this, but one of the most effective is through web analytics tools. These tools will track things like how many people visit your site, where they come from, and what they do while they’re there.
This information can be extremely valuable in helping you improve your website. For example, if you see that most of your traffic is coming from social media, you might want to focus on creating more content for those platforms. Or, if you notice that people are leaving your site after just a few seconds, you might need to work on making your content more engaging.
Web analytics tools can be a bit overwhelming, but there are plenty of resources available to help you get started. Once you start using them, you’ll be able to learn a lot about your website and how to make it more successful.
Make changes and improve
Once you’ve analyzed your results and made some changes to your website, it’s important to keep track of how those changes are affecting your business. This will help you determine what’s working and what’s not so that you can continue to improve your site. One way each business can improve their website is by having the best chat software for business website so clients can get hold of you easily to gather more information.
It can be helpful to set up goals for your website and track your progress over time. For example, you might want to track how many leads or sales you get from your site each month. Or you might want to see how much traffic you’re getting from search engines. Whatever goals you choose, make sure that you’re monitoring your progress so that you can see what’s working and what needs improvement.
In addition, it’s important to keep your website up-to-date with the latest trends. This includes things like design, content, and technology. By keeping your site up-to-date, you’ll ensure that it’s always ready to meet the needs of your customers.
Outsource where necessary
As your website starts to grow, you might find that you need help with some of the tasks associated with it. This is especially true if you’re running a large site or one that’s growing quickly.
There are a number of things you can outsource, including web design, development, and marketing. You can also hire someone to handle customer support or manage your social media accounts. The key is to find someone who’s qualified and who you can trust to do a good job. Outsourcing can be a great way to free up your time so that you can focus on other aspects of your business. It can also help you grow your business more quickly than you could on your own.
When outsourcing, it’s important to be clear about your expectations and to set up a system for communication. This will help you avoid any misunderstandings and ensure that everyone is on the same page. Outsourcing can be a great way to improve your website and grow your business. Just be sure to do your research so that you can find qualified, trustworthy people to work with.
If you follow these steps, you’ll be well on your way to creating the perfect website for your plumbing business. Just remember to keep track of your progress, make changes as necessary, and outsource where it makes sense for you. Then, with a little effort, you can have a website that’s both effective and efficient. And that’s what every business wants.
Creating opportunities for Rinnai PROs to maximize sales in their local market with an affordable and easy advertising solution Introducing a highly original and innovative advertising offering, Rinnai America Corporation launches the Rinnai PRO 360 Ad Packages. Developed for Rinnai PROs, the advertising package presents a simple, fast and affordable option to engage customers in a 90-day, multi-media campaign. With packages taking as Read more
Creating opportunities for Rinnai PROs to maximize sales in their local market with an affordable and easy advertising solution
Introducing a highly original and innovative advertising offering, Rinnai America Corporation launches the Rinnai PRO 360 Ad Packages. Developed for Rinnai PROs, the advertising package presents a simple, fast and affordable option to engage customers in a 90-day, multi-media campaign. With packages taking as little as fifteen minutes to complete and affordable options starting as low as $2,100, PROs can save valuable time and money when advertising their business.
“We’re always investing in innovation and exploring new products and technologies that we can bring to market,” said Peter Reiner, Vice President of Marketing, Rinnai America Corporation. “Adding these PRO 360 Ad Packages is a great step towards supporting our PROs and supplying an affordable, easy solution, so they can focus on providing excellent service to their customers.”
With the unique PRO 360 Ad Packages, Rinnai PROs can easily market their services across email, social media, Google and direct mail through prebuilt campaigns, making advertising easy, fast and affordable. Rather than having to create the campaigns themselves or work through an external partner, PROs can simply select from two options: Digital Only Campaign or a Digital + Direct Mail Campaign. With this structure, Rinnai has created an uncomplicated way to deploy a templatized marketing campaign that engages a PRO’s specific market or audience.
“Our PROs are very busy and have a lot of competition for their time. With PRO 360 Ad Packages, PROs can set it and forget it,” said Lori Page, Senior Marketing Manager, Rinnai America Corporation. “This is something new and completely different for the industry, and we’re excited to provide a simple but impactful way for PROs to grow their Rinnai business.”
PRO 360 ad templates are designed to educate the consumer on the benefits of Rinnai products while providing a PRO’s customized promotional offer. Rinnai will launch the program with two pre-built ad templates to choose from, Tankless Water Heater and Home Heating. The PRO 360 Ad Packages will continue to evolve and expand over time, providing PROs with new and exciting ways to engage with their customers.
Rinnai launched its PRO Network more than a year ago with the aim to provide contractors the necessary support and training needed to help grow their business. Now, Rinnai partners with over 3,200 PROs across North America, helping them successfully scale and support their businesses. Participants in the PRO Network experience myriad of benefits, including the ability to grow their business through qualified leads, rebate programs, free training and earning free rewards. Adding the PRO 360 packages is just another reason why It’s Better In Network.
To learn more about Rinnai PRO 360 Advertising, visit www.rinnai.us.
As the owner of a plumbing company, fixing faults is only one feature of what you do. Frankly, branding and marketing is an essential aspect if you wish to achieve sustained success. After all, without clients, your business cannot survive. Keeping up appearances is a key component of a thriving system. However, you will also Read more
As the owner of a plumbing company, fixing faults is only one feature of what you do. Frankly, branding and marketing is an essential aspect if you wish to achieve sustained success. After all, without clients, your business cannot survive.
Keeping up appearances is a key component of a thriving system. However, you will also need to ensure that it doesn’t affect your flow of productivity. Focus on the four features below, and you won’t go far wrong.
Building An Online Reputation
In today’s climate, virtually every business can benefit from a strong online presence. Even when your plumbing firm is focused on a small geographic reach, the fact is that a strong digital presence is needed. Because your clients are actively searching for brands on their various devices.
A well-designed website should look good and feel easier to navigate. Visit https://codal.com/solutions/ to find WordPress experts. As well as a powerful site, you should look to achieve a solid social media presence. While followers won’t necessarily translate to direct conversions, it can make the company look bigger.
Learn to stand out on Google with SEO and Google My Business listings for optimal results.
Mastering Offline Marketing
While online marketing is essential, you must not forget local offline marketing practices. Your business is primarily focused on clients in your region, which makes it a lot easier to tailor your strategies. When you reach the target audience in an effective way, conversions without huge expenses should follow.
The direct data and mailing marketing system can work wonders for raising local awareness in a cost-effective way. Visit https://www.action-mailing.com/data-services to learn more about implementing a strategy to reduce waste. If you offer both B2B and B2C plumbing services, be sure to separate the two data groups.
When offering a service like plumbing, offline marketing also builds trust from your leads.
Invest In The Team
A strong branding strategy is nothing without the accompaniment of a world-class plumbing service. If you are a sole trader, you’ll only have to worry about yourself and potentially one work partner. If, however, you run a small company, you need to know that all workers will support the brand image.
The value of appreciating your employees cannot be emphasized enough. A happier atmosphere leads to improved productivity, fewer mistakes, and better client interactions. You can support the process further by investing in staff uniforms. Elsewhere, a dedicated virtual receptionist can help manage enquiries.
Customers call plumbers when situations need resolving. Supporting them properly is vital.
Use Advanced Tech
Dealings with customers are often easier for plumbers than other businesses. But that should not stop you from using sophisticated solutions. It’s the type of move that will make your business more memorable. In turn, you will gain their repeat business and enjoy the benefits of referrals.
Investing in the best tools to identify and investigate problems is vital. Likewise, you should use the right parts to correct any faults. However, you may find that it is equally rewarding to invest in SMS appointment reminders to provide transparency. Meanwhile, providing the right level of aftercare with video tutorials or guides can work wonders.
When the brand image is right, you can dedicate more time to your actual profession. Perfect.
When Dana Spears assumed full ownership of Cornerstone Pros in 2009, it was a very different company than it is today. She credits much of her Tampa Bay, FL business’ increased success to her relationship with KickCharge Creative, a New Jersey-based marketing agency that serves small businesses across the country. The partnership began in 2013 Read more
When Dana Spears assumed full ownership of Cornerstone Pros in 2009, it was a very different company than it is today. She credits much of her Tampa Bay, FL business’ increased success to her relationship with KickCharge Creative, a New Jersey-based marketing agency that serves small businesses across the country.
The partnership began in 2013 when Cornerstone sought KickCharge’s expertise to rebrand the heating and cooling company. As the company expanded its services to include plumbing and electrical, its name changed from Cornerstone Air to Cornerstone Pros. The team at KickCharge created a dapper, friendly retro technician mascot to communicate Cornerstone’s differentiator—old-fashioned quality service in today’s fast-paced world. KickCharge Creative wove the retro brand into all of Cornerstone’s marketing efforts, including its service vehicles, initial brand announcement, brochures, blogs, print ads, billboards and stationery.
Cornerstone Pros had five service vehicles when its rebranded fleet first hit the streets in 2014. But Spears said the visibility and power of the new brand made customers feel like there were many more vehicles out there. Today, Cornerstone has roughly 56 vehicles in its fleet. Spears said the increased visibility has helped with employee recruitment efforts, too.
During the eight years since this partnership began, the new brand continues to pay dividends, including a 300% boost in revenue. Spears said annual revenue was $3 million before the rebrand and it jumped quickly to $5 million within the first year after introducing the retro brand and new services.
Since 2016, KickCharge has been managing Cornerstone’s highly successful digital marketing campaigns, which include search engine optimization, email marketing and pay-per-click advertising. KickCharge also launched a retro-themed, custom-designed website for this brand.
THE STATS:
- 300% growth in annual revenue since rebrand\
- Increase from 5 to 35 service vehicles
Spears’ goal is slow-based growth. As of 2020, the company had more than $12 million in annual revenue and roughly 78 employees. Cornerstone has nearly 2,000 reviews on Google with a 4.8/5 average rating. Its closing ratio is 87 percent even when the team has too much work to tackle same-day appointments.
For Cornerstone, newspaper ads were once a primary driver of leads and Spears relied heavily on print, billboards and home-based advertising as well as some radio spots. These days, digital marketing is the dominant force. Google is the leading source of call volume (80 percent of leads), followed by repeat and referral customers.
“I am now dominating online so I don’t need to spend as much in other marketing areas,” she said.
Digital marketing campaigns offer more control over lead volume because they can be targeted specifically and adjusted instantly based on demand and seasonality. Those are factors Spears likes. It’s also easier to track these campaigns and to evaluate results.
“Although I was reluctant to turn my marketing over to an agency,” Spears said. “I’m glad that I did.”
All businesses occasionally need a quick assessment on how they are running and how they can improve. Technology, trends, and customers’ needs are constantly changing, and people want more reactive, quick responses, more automated processes, and things to be as simple as possible for them. Being on the ball will help your business stand out Read more
All businesses occasionally need a quick assessment on how they are running and how they can improve. Technology, trends, and customers’ needs are constantly changing, and people want more reactive, quick responses, more automated processes, and things to be as simple as possible for them. Being on the ball will help your business stand out from the others and attract new customers while retaining the existing ones. It can also help you save money and speed up productivity in some cases.
Customer Service Contacts Are Key
One of the things you can start to look at is customer service. Customers want to talk to someone immediately without waiting and have things resolved there and then. It can be very costly and waste a lot of time doing this in-house. You can look to outsource this work to a live answering service. It helps you have a structure for growth within the company by using fully trained people part of the service answering your calls which can be done over all 365 days of the year. So if you have a small business where the owner ends up wearing a lot of hats and doing all sorts of different jobs, including ones they aren’t particularly good at or enjoy, you can use something like this to help take the pressure off. It is an affordable service with great prices.
Move Into The New Age Marketing
Marketing changes all the time but so much so lately that digital marketing is the way forward. Tv advertisements, billboards, and mailers are no longer as effective as they used to be. The majority of the population are online for hours a day, consuming content. This is why online marketing is one of the most successful ways to reach new audiences. It also is a lot more affordable than previous marketing campaigns. With Facebook and Instagram advertisements, you can personalize it to suit your business. By choosing what gender, age-range, and location you want to focus on, you can make sure that your business and your message get out to the right people. Not only that, but it gives you real-time updates on how the promotion is going, how many people have seen it, interacted within, and clicked through onto your website. It is a lot easier using this method to track how much your business has gained from particular advertisements.
Happy Staff Are Productive Staff
If you have people working for you, then you should know how important it is to keep them happy. Just naturally, people who are happier end up working a lot better, are more interested in what they are doing, and be a much better asset for your business. You can keep an eye on this and help improve morale by rewarding staff for great work. Whether that is through a bonus on their pay or simply just showing them, they are valued employees in your business. You can show this by getting breakfast for everyone, getting small perks for the employees like half days if things are quiet, and treats for the office. It is also important to be friendly with them, show interest, and ask about their lives, passions, and hobbies. It may be that you have someone who is an avid social media user and great with graphic design as a hobby who could be an asset for your business and run things online for you. You don’t know unless you ask.
Train Up Existing Staff
A great way to keep employees happy while also helping your business grow is by the upskilling of staff you have. If they show a keen interest in what you do, then offering them the chance to learn and grow within the company can really be beneficial for both parties. They will be learning new skills and a new trade while you will have someone you can rely on to do more important tasks while delegating jobs. Showing your trust in someone and helping them evolve their career will have them a lot more interested in your business and helping your business grow and be more successful.
Keep Your Technology Up To Date
Technology is always changing, and every year there are great strides in developing new things. It is important to keep on top of this and upgrade as and when you need to. This will make sure that you are ahead of your competitors and make life a lot easier for you and your staff so things can run more smoothly.