social media

Plumbing and heating, ventilation, and air conditioning (HVAC) contractors have unique challenges when it comes to marketing. You’re working in hidden spaces, and potential clients usually don’t know much about you until something goes wrong.  Even then, your work is often invisible, with the only evidence being a bill or the lack of one. In Read more

Plumbing and heating, ventilation, and air conditioning (HVAC) contractors have unique challenges when it comes to marketing. You’re working in hidden spaces, and potential clients usually don’t know much about you until something goes wrong. 

Even then, your work is often invisible, with the only evidence being a bill or the lack of one. In other words, this isn’t exactly a field where word-of-mouth works as well as it does for hotels or restaurants. 

So what can you do to grow your business? 

The answer lies in digital marketing strategies that will get you more leads, clients, and sales in today’s connected world. But, the trick is knowing which tactics are worth your time and which aren’t. 

In this article, we’ll give you some essential digital marketing tips for plumbing and HVAC contractors so that you know how to market yourself effectively online. If you’re ready to dive in, read on!

#1. Go Social

With more than 4.6 billion users worldwide, social media platforms are an ideal place to boost your online presence and gain more eyeballs. That said, social media marketing can be tricky, but it can also be extremely effective. You have to be careful not to fall into the trap of posting to your social channels just to publish something. 

You should be using social media to engage with your audience and build relationships with people who might need your services. Use the right social media channels for your business. If your industry is visual, Instagram, TikTok, and Pinterest might be a better fit than Facebook. 

If you’re an HVAC contractor, Facebook and Instagram are great places to start. If you’re a plumbing contractor, you might want to try a combination of Facebook, Instagram, and Twitter.

#2. HVAC Contractors: Start With Lead Generation

The best way to generate leads for your business is to offer something for free. Whatever your industry, there are likely organizations that could use your services but don’t have the money to pay for them. You can help these organizations by offering your services for free, and in exchange, they’ll give you something: their contact information. 

This type of marketing is called lead generation, and it’s a great way to attract new clients and grow your business without spending any money. There are organizations that could use your services just about everywhere.

Start by thinking about your local community and the places you spend time: your kids’ school, your church, your gym, your sporting events, and more. Throughout the year, these places celebrate birthdays, host fundraisers, and hold other events. You can offer your services for free, and in exchange, you’ll get the contact information of everyone involved.

#3. Invest in An Engaging Content Marketing Strategy

You might not be a content marketing pro, but chances are that you have something to say. And if you want people to pay attention to you, you need to say it in a way that’s easy to find, read, and share. 

Most businesses should have an editorial calendar, which is a schedule for publishing content. Your calendar should include topics that are relevant to your industry, your clients, and your business. 

Organize your calendar by topic and make sure to include content for all of your marketing channels. If you’re an HVAC contractor, for example, you might create a blog post about how to choose the right type of air filter, publish a how-to on installing solar panels, or create a HVAC salary guide to help HVAC business owners hire top talent.

Or, if you’re a plumbing contractor, you might write an article on how to winterize your water heater or create a training video or tutorial video showing how to unclog a drain using a plunger. Whatever your industry, there are topics that will interest your clients.

#4. Take Advantage of Local SEO

Local SEO is the art of making sure your business is listed on the best local directories and maps. It’s also about optimizing your website and social media profiles for local search. You want to ensure that when potential clients search for your services in your area, your business appears at the top of relevant searches. 

That way, you don’t need to go door to door to find new clients. Depending on which state you’re in, your clients may also be able to find you through state-level directories like Angie’s List. If you’re a plumber, you should add your business to Yelp, Google My Business, and Plumbers.org. 

If you’re an HVAC contractor, your business should be listed on Yelp, Angie’s List, HomeAdvisor, and Local.com. Make sure that each of your local listings has accurate contact information, including a telephone number. You can also use your listings to add information about your business, including hours of operation and specialties.

#5. Set Up a Responsive Website

In today’s digital world, having a website is a must for businesses. It’s safe to say that your website is the foundation of your online marketing. Think of it like your 24/7 online store. It’s where potential clients will learn about your business, see what you can offer, how to contact you and decide whether you’re right for them. 

This also means that your site needs to be accessible on any device and optimized for search. You don’t want your potential clients to have to squint to read your content every time they open your site and try to learn more about your service.

#6. Leverage User-Based Advertising

Social media advertising is growing in popularity because it’s one of the most effective ways to reach your target audience. You can target users on Facebook and Instagram based on their age, location, interests, hobbies, and more. 

When you run a social media ad, you’re paying to get your ad in front of an audience that Facebook has identified as relevant to your business. When you’re advertising on Facebook, make sure that you’re creating your ads with the right mindset: you’re trying to get people to click, not to buy.

#7. Plumbing Contractors: Try Display Ads and Podcasting

If you’re a plumbing contractor, you might be ready to get more inventive with your marketing strategy. You might have the best marketing strategy in the world, but if potential clients can’t find it, you’re wasting your time. 

You can use display ads to get your message in front of a more general audience. You can write an article or create a video and then promote it with display ads on social media and on major websites. 

You can also try podcasting. Podcasts are a great way to engage your audience, and they’re growing in popularity. You can talk about your industry and answer your clients’ most pressing questions. You can even interview experts in your field or conduct interviews with your team members.

Conclusion

Your business is unique. That means you need a unique marketing strategy that works for you and your clients. These digital marketing tips will get you started, but don’t forget to experiment to see which one works and which one does not at the moment. 

In this fast-paced world, you may find that a strategy that doesn’t work for your business today could be your secret sauce tomorrow. Keep an eye out for trends and try new things. With a little effort and these essential digital marketing tips, you’ll be well on your way to a successful business.

Guest Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Since their introduction in North America in 1999, Viega press systems have earned a loyal following among plumbers and contractors who value their performance, efficiency and reliability. In recent years, this community has grown into a large following across Viega LLC’s social media accounts. In response, Viega LLC is recognizing some of its most enthusiastic Read more

Since their introduction in North America in 1999, Viega press systems have earned a loyal following among plumbers and contractors who value their performance, efficiency and reliability.

In recent years, this community has grown into a large following across Viega LLC’s social media accounts. In response, Viega LLC is recognizing some of its most enthusiastic and influential supporters through a new Press Masters Brand Ambassador program. The Press Masters are a group of highly skilled plumbing, HVAC, and general contractors who have built followings through their creative, and often entertaining, educational social media content.

As Press Masters, they will use their social channels to educate people on the benefits of pressing with Viega fittings and share their trade expertise.

“The Press Master brand ambassador program is centered around building relationships with people who have shown great pride in their work using Viega fittings and who are passionate about being involved in the trade community,” said Rebecca Stamey, PR and Social Media Manager for Viega. “There is so much value in having the opportunity to partner with people who choose to use our products every day. We want to recoginize their endorsement for the brand and celebrate their accomplishments, all while also helping other realize the benefits of pressing.”

The current Press Masters are:

To learn more about each Press Master and for those interested in applying to join the program visit viega.us/pressmasters.

There are many ways to generate new business for a plumbing company, but the most important is to focus on generating quality leads. A successful plumbing company should have a strong marketing strategy and be able to generate leads and interest in their services. Let’s take a look at how. How Social Media Can Help Read more

There are many ways to generate new business for a plumbing company, but the most important is to focus on generating quality leads. A successful plumbing company should have a strong marketing strategy and be able to generate leads and interest in their services. Let’s take a look at how.

How Social Media Can Help Your New Company Grow Fast

Social media marketing is a powerful tool that can help your new company grow fast. It can be used to generate awareness and engage with your target audience. Social media platforms are often like the Wild West. With so many platforms out there, it can be hard for a new company to find its place in the social media world. One way to stand out from the crowd is by creating content that is unique and relevant to your target audience’s interests. This will also help you build trust with them and gain their trust in return.

How to Get Conversions and Leads with Your Plumbing Company

The first step in generating leads is to create a website that is optimized for conversions. This means having relevant content on the front page and making sure that it has the right call-to-action button. You should also have a landing page with an opt-in form that encourages visitors to subscribe for future updates.

The next step is creating compelling content for your website. You should make sure that the text on your site is engaging and informative enough so people are willing to subscribe to receive more information about your company’s services.

How to Set up a Plumbing Company Website

With the help of a website builder software, you can create a website in minutes. The best part is that it is not necessary to be a web designer or developer to set up your own website. There are many benefits that come from using a website builder like Wix. A few of these benefits are:

  • You don’t need to know HTML or CSS
  • You don’t need to know about web hosting
  • You get custom design options for free
  • There are no monthly fees for hosting

What are the Best DIY Marketing Techniques for Plumbing Companies?

Plumbing companies are usually in a competitive market and they need to be on top of their game. They are always looking for new marketing ideas that can help them stand out from the competition. Here are some of the best DIY marketing techniques to follow:

– Make sure you have a blog that is updated regularly with content related to your industry. It will be easier for people to find you when they search online.

– Make sure you have a well-designed website, one that is user-friendly and easy to navigate. This will help increase your visibility online, especially if it is optimized for mobile devices.

– Create an email list and send out regular newsletters about topics related to your business, such as recent news or upcoming events in your area.

How to Promote Your Brand with SEO

There are many digital marketing tools that can help you in promoting your brand and SEO is one of them. It is important to know what works best for your business so you can be more effective with your marketing efforts. Promoting your brand with targeted marketing and SEO requires a lot of work. If you’re unsure how to get started, an expert like sofiaseo.com can help you to get underway. There are many tactics that you can use to promote your brand on the internet and offline.

SEO is the process of affecting the visibility of a website or a web page in organic results on search engines’ web pages by increasing its relevance in search engine results pages. It can be one of the most beneficial parts of your strategy to get started with.

The Process of Generating New Business with Referrals

Referrals are the best way to generate new business for your business. It is a process of generating leads and it doesn’t require any marketing or advertising. A referral is when a customer of your company refers a new customer to you.

When someone who has never heard of your company goes to the website, they find out that they can get 10% off their first purchase by using their referral code. They then share this code with friends and family members who want to save money on their purchase too. These people then go to the website and use the code, which generates a lead for your company

There are a lot of plumbing businesses out there, and many of them are still doing business the old-fashioned way. However, if you’re looking to take your plumbing business online, you’re going to need to do some things differently. This blog post will discuss how to take your plumbing business online and give you a Read more

There are a lot of plumbing businesses out there, and many of them are still doing business the old-fashioned way. However, if you’re looking to take your plumbing business online, you’re going to need to do some things differently. This blog post will discuss how to take your plumbing business online and give you a few tips on making it successful.

Create a website

The first thing you need to do is create a website. This is where potential customers will go to learn more about your business and what services you offer. Make sure your website is professional and easy to navigate. Include clear contact information and a call to action. If you feel like you don’t have the expertise to create a website yourself, consider utilizing the services of a professional developer that can not only design an attractive website, but also integrate useful tools such as a payment gateway API to ensure ease of use for your customers.

Use social media

Social media is a great way to connect with potential and current customers. Create accounts on popular platforms like Facebook, Twitter, and Instagram. Use these platforms to share information about your business, special offers, and helpful tips. Make sure you’re active on social media and responsive to comments and questions. Social media is a great way to build relationships with your customers. Also, don’t forget to include links to your website and social media accounts on your website. This will make it easy for visitors to find you online.

Get listed in online directories

There are a number of online directories where you can list your business. This makes it easier for potential customers to find you when they’re searching for plumbing services in their area. Some popular online directories include Yelp, Angie’s List, and HomeAdvisor. Make sure you take the time to create a complete and accurate listing. Include as much information as possible, such as your business hours, services offered, and contact information.

Use search engine optimization

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. This is important because it makes it more likely that potential customers will find your website when they’re searching for plumbing services online. There are a number of things you can do to optimize your website for SEO. This includes using relevant keywords, creating quality content, and building backlinks. SEO is an integral part of taking your plumbing business online. By optimizing your website, you can make it more likely that potential customers will find you and learn about your business.

In conclusion, these are just a few tips on how to take your plumbing business online. By following these tips, you’ll be well on your way to success and reaching a wider audience of potential customers.

Your plumbing business depends on having enough customers throughout the year. Of course, that means any info related to securing new customers is very valuable. The good news is you can find some effective and practical suggestions on precisely this topic, below. Read on to find out the best ways to get more plumbing clients.   Read more

Your plumbing business depends on having enough customers throughout the year. Of course, that means any info related to securing new customers is very valuable. The good news is you can find some effective and practical suggestions on precisely this topic, below. Read on to find out the best ways to get more plumbing clients.  

Establish your expertise 

When it comes to important tasks like plumbing, customers want to know that they and their properties are in the safest hands possible. That is where using blogging, vlogging, and even podcasting to establish your credibility comes in. 

Indeed, by offering expert in-depth content on the subject of plumbing you can easily demonstrate to potential customers that you are the one to come to when they have a problem. 

Of course, your content needs to not just be in-depth and expert, but as interesting as possible too. The best way to achieve this is to create content around the areas that you are most interested in and know best.  

Use your Google My Business listing

Google runs a scheme for businesses where they can claim their account and so add extra details to any listing they appear in. It’s known as Google My Business and is well worth your time as a plumber. 

Indeed, not only will you be more likely to come up in local and map searches but the first three listings in an area will show a snapshot of additional information including reviews, contact info, and your opening hours. All for free. 

Of course, this additional info is so important because by informing potential customers of these things it helps them to decide on whether to use your services faster. 

Additionally because Google My Business offers an objective review service you can help to build up trust and authority by activating your account. After all, if a potential client Googles you and the first thing they come across are your positive Google reviews they will feel much more secure in deciding to contact you about the work they need doing. 

Tap a new market

Another way that you can increase the number of plumbing clients you have is to tap a new market. For example, if you work primarily with residential clients you may want to market your plumbing business to other businesses as well. 

Of course, to be successful at this you will need to make use of some great B2B SEO and marketing services. After all, making sure you get found by clients and that they are aware of the services and benefits you can offer them is vital to the success of tapping a new market. 

The good news is that by working with B2B SEO experts you can come up with tactics that will help you secure larger, and more profitable corporate and business clients to enhance your business. 

Make good use of your Facebook page 

It’s not just Google that can help direct leads to your plumbing business, but social media platforms as well. In particular, Facebook is an excellent choice, primarily because of the combination of billions of users, and a preferential demographic for those of the right age and social status to own their own homes and businesses, and so will require plumbing services. 

You can make your social media marketing even more targeted too by using Facebook Ads where you can aim for a specific location in which to offer your services. 

Use previous customers to refer new ones 

Previous happy customers can be your greatest ally when it comes to finding more plumbing clients. This is because a word of mouth referral means more to most people than all the online reviews, and clever marketing schemes combined, especially if it’s from someone they are close to and trust. 

So, just how do you get previous customers to advocate for your business? Well, first of all, you must provide a service that is worth recommending. This means you will need to go above and beyond when it comes to the customer service you offer, making sure your clients aren’t only happy, but delighted with their experience with your firm.  

Fortunately, it’s quite a bit easier to go above and beyond the call of duty as a plumber these days than it used to be. This is because technological advancements mean you can run an automated booking system where clients are notified of your estimated time of arrival and can even reschedule if it’s not convenient. 

Similarly, you can communicate with them through email or instant chat at the initial and later stages of the process. You can even send them email invoices that allow them to pay online to make things as fast and as smooth as possible.