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Your plumbing business depends on having enough customers throughout the year. Of course, that means any info related to securing new customers is very valuable. The good news is you can find some effective and practical suggestions on precisely this topic, below. Read on to find out the best ways to get more plumbing clients.  

Establish your expertise 

When it comes to important tasks like plumbing, customers want to know that they and their properties are in the safest hands possible. That is where using blogging, vlogging, and even podcasting to establish your credibility comes in. 

Indeed, by offering expert in-depth content on the subject of plumbing you can easily demonstrate to potential customers that you are the one to come to when they have a problem. 

Of course, your content needs to not just be in-depth and expert, but as interesting as possible too. The best way to achieve this is to create content around the areas that you are most interested in and know best.  

Use your Google My Business listing

Google runs a scheme for businesses where they can claim their account and so add extra details to any listing they appear in. It’s known as Google My Business and is well worth your time as a plumber. 

Indeed, not only will you be more likely to come up in local and map searches but the first three listings in an area will show a snapshot of additional information including reviews, contact info, and your opening hours. All for free. 

Of course, this additional info is so important because by informing potential customers of these things it helps them to decide on whether to use your services faster. 

Additionally because Google My Business offers an objective review service you can help to build up trust and authority by activating your account. After all, if a potential client Googles you and the first thing they come across are your positive Google reviews they will feel much more secure in deciding to contact you about the work they need doing. 

Tap a new market

Another way that you can increase the number of plumbing clients you have is to tap a new market. For example, if you work primarily with residential clients you may want to market your plumbing business to other businesses as well. 

Of course, to be successful at this you will need to make use of some great B2B SEO and marketing services. After all, making sure you get found by clients and that they are aware of the services and benefits you can offer them is vital to the success of tapping a new market. 

The good news is that by working with B2B SEO experts you can come up with tactics that will help you secure larger, and more profitable corporate and business clients to enhance your business. 

Make good use of your Facebook page 

It’s not just Google that can help direct leads to your plumbing business, but social media platforms as well. In particular, Facebook is an excellent choice, primarily because of the combination of billions of users, and a preferential demographic for those of the right age and social status to own their own homes and businesses, and so will require plumbing services. 

You can make your social media marketing even more targeted too by using Facebook Ads where you can aim for a specific location in which to offer your services. 

Use previous customers to refer new ones 

Previous happy customers can be your greatest ally when it comes to finding more plumbing clients. This is because a word of mouth referral means more to most people than all the online reviews, and clever marketing schemes combined, especially if it’s from someone they are close to and trust. 

So, just how do you get previous customers to advocate for your business? Well, first of all, you must provide a service that is worth recommending. This means you will need to go above and beyond when it comes to the customer service you offer, making sure your clients aren’t only happy, but delighted with their experience with your firm.  

Fortunately, it’s quite a bit easier to go above and beyond the call of duty as a plumber these days than it used to be. This is because technological advancements mean you can run an automated booking system where clients are notified of your estimated time of arrival and can even reschedule if it’s not convenient. 

Similarly, you can communicate with them through email or instant chat at the initial and later stages of the process. You can even send them email invoices that allow them to pay online to make things as fast and as smooth as possible. 

Have a plumbing business and looking for effective ways to attract more customers? Below are just a few marketing strategies that are worth trying to help boost business.

Build an attractive website

A website is essential for generating customers and making your business look official. This needs to look professional in order to build a sense of trust. Make sure that information like contact details, services you provide and credentials are clearly visible on the homepage. You can also display testimonials from happy customers. There are lots of cheap and easy ways to build your own website. Alternatively, you can always hire a web design company to make one for you.

Get on social media

Social media is another great tool for connecting with customers online. You should create a Facebook business page at the very least. Post content on your page regularly – this could include updates, promotions and plumbing-related tips. Boost posts to help them reach a larger audience.

Encourage positive online reviews

A lot of customers like to look at online reviews before deciding whether a business is trustworthy. Encourage every happy customer you work with to leave a positive Google review. This will help you to encourage more customers by showing that you’re a company people can depend on.

Invest in SEO

SEO (search engine optimization) is a marketing strategy that can help to boost the rankings of your website. This can lead to more people visiting your site – and consequently more customers. SEO relies on using various tricks such as using keywords on your website and boosting the page of your site. It’s worth hiring an SEO company to do all this for you as it’s not something you can easily do yourself. 

Print off some business cards

There are many types of marketing to try beyond online marketing. Handing out business cards is a simple and effective way to get business offline. If you meet someone who may be looking for a plumbing service, you can quickly exchange contact details and make yourself look more professional by handing out a business card. You can also post business cards through letterboxes and pin them up on public notice boards.

Consider taking part in local marketing events

There may be local events that you can sponsor – this involves putting some money into the event in exchange for being able to display branded posters and banners at the event. There could even be a local trade show worth entering – by renting a 10×20 trade show booth and showing up with some flyers, you may be able to generate some business. 

Invest in branded vehicle wrapping

Your car or van could be used as a form of mobile advertising. Using a vinyl wrap you can easily promote your company name and contact details on the side of your vehicle. This will make your business look more professional, and you could generate some extra business from it. There are companies that specialize in producing these vinyl wraps. 

If you’re looking to grow your plumbing business you’ll need a way to stand out from the rest. With the help of these focus areas you’ll increase your visibility, both online and within your local community.

Directory listings 

Local plumbing businesses must ensure that they are listed in the most popular online business directories. Adding your company to online directories is a great way to boost your online visibility and establish yourself as a credible company. A few of the main directories include Google, Yelp, LinkedIn, Bing and Yahoo.

Attractive website & blog

To market your plumbing business you should ensure that you have a professional website, and regularly updated blog. You’ll need to create a user friendly site that’s SEO optimized. Ensure that you also optimize your site for speed, you might also consider using a chatbot to improve customer service.

When it comes to creating your blog you’ll need to provide plenty of educational posts that respond to online search intent. Check out your competitors’ content and make sure you’re offering something unique.

To help you optimize your website and your blog there are lots of free SEO tools you can use. Check out tools like Keyword Hero, Google Analytics or Moz Cast.

Testimonials

According to Boast, ‘92% of customers read online reviews before buying.’ Research also indicates that, ‘72% of consumers say positive testimonials and reviews increase their trust in a business.’

To support your marketing and boost your credibility you’ll want to collect plenty of positive testimonials and reviews. You might offer your existing customers a discount in exchange for providing a testimonial?

Maintain your reputation 

Word of mouth marketing still exists, if your customers have a bad experience they’ll tell their friends, (plus they’ll tell the internet). This sort of thing can quickly damage your reputation, and so you’ll need to stay one step ahead. So how do you maintain your reputation? The most important thing is to provide an excellent product and service. Use the highest quality tools from your ibc totes to your copper tube cutter and your air testing gauge kit. Working with quality tools and resources will help you to maintain the best service. 

When you’re thinking about your reputation it’s also worth remembering that customers prefer eco-friendly companies. Incorporating sustainability into your brand will help you to grow.

Social media 

Social media can help you to support your marketing campaigns in a number of ways. You can run paid ads on social media, adjusting your preferences to target your audience specifically. Social media is a great way to boost your visibility, and establish a name for yourself in the industry. You can engage your prospects with useful content, from how-to videos to social media competitions.

With the right marketing plan you’ll soon grow your small business, widening your reach and gaining more loyal customers. Creating a successful marketing strategy has many different elements. Most importantly, you’ll need to appeal to the values of your target audience.

Running your own small business takes a huge amount of time and energy, so there’s a lot at stake when you open your doors to customers each morning. It’s vital that you can make an effort to modernize your small business if you want to achieve long term success, as you need to adapt to the changing times if you want to keep up with your audience. Fortunately, figuring out how to modernize your small business doesn’t have to be as difficult as you might initially imagine, as there are in fact just a few easy steps that you can follow to turn your company into a more contemporary and innovative organization today. So, if you’re interested in finding out more, then simply read on.

Develop A Social Media Presence

One of the best ways to modernize your small business is to develop a social media presence, as every successful brand has its own social media pages in today’s market, and such platforms can be used for a variety of different practices and purposes which will be of great benefit for your brand. It couldn’t be simpler to set up a commercial social media profile, as all you need is an email address, password and potentially a username that other people can search for when trying to locate your small business online. Once you have a profile set up, you can begin to create unique and interesting content in the form of text posts, photos, videos, graphics, links and so much more! Such content can help you to attract followers and grow your audience, but you may need to use additional features like hashtags and sponsored ads to promote your posts far and wide. A great way to increase your reach on social media is through the use of an ‘influencer’, as these individuals have managed to amass hundreds of thousands of followers that impatiently await new and exciting posts. They can give your brand a shout out and offer some positive words, causing masses of their followers to flock to your page to see what all of the fuss is about. 

Upgrade Your Technology

Upgrading your technology to the latest and greatest equipment should be your next priority, as attempting to perform to the best of your abilities as a modern business will be extremely difficult if you don’t have the means to meet advancing expectations. Attempting to use a computer from the early 2000’s will hold your entire team back from working in an efficient and productive manner, and such a decision could also put your commercial and customer data at risk in a totally insecure and unsafe way. Thankfully, upgrading to something much more modern like a brand new Mac will put an end to your woes and speed up your operations like never before, allowing you to thrive to your full potential as a small business. New technology is far easier to troubleshoot and maintain as you can use resources like the one here, so you can rest assured knowing that your small business can meet and even surpass modern needs.