Washington, D.C. — In a landmark event, the National Electrical Contractors Association (NECA) along with the Mechanical Contractors Association of America (MCAA), the Sheet Metal and Air Conditioning Contractors National Association (SMACNA), and The Association of Union Constructors (TAUC) officially signed a strategic alliance agreement on July 10, 2024.

The importance of all four associations coming together emphasizes the combined commitment to collaboration and innovation through all facets of the construction and maintenance industry. The agreement solidifies a unified front among these prominent organizations to address industry challenges and leverage collective strengths. It also highlights the value of cohesive efforts in advocating for policies that support the growth and stability of the construction sector at national and regional levels.

By working together NECA, MCAA, SMACNA and TAUC aim to develop and promote best practices, enhance safety standards, and drive technological advancements across their respective sectors.

David Long, CEO of NECA said, “Today’s agreement represents a pivotal moment for our industry. By uniting four leading trade associations, we are reinforcing our dedication to collaboration and innovation across every aspect of the construction and maintenance sector. This enables us to address the complexities of modern construction more effectively and deliver unparalleled value to our members and their clients.”

Timothy J. Brink, CEO of MCAA, echoed this sentiment, stating, “MCAA is thrilled to enter into this Strategic Alliance Agreement with NECA, SMACNA, and TAUC. This collaboration represents a significant step forward in unifying our efforts to address the critical issues impacting the construction and maintenance industry. Together, we will drive innovation, enhance safety, and foster growth for our unionized contractor members, ensuring the continued leadership of America’s construction capabilities on the global stage.”

Aaron Hilger, CEO of SMACNA conveyed, “Trade associations set a high bar for what it means to work together for the benefit of everyone. SMACNA is pleased to formalize ways that we will collaborate with our colleagues to advance practices and procedures that will grow our professions and help the people dedicated to building a better America and world.”

Daniel Hogan, CEO of TAUC, added, “This agreement is a great step forward for the construction and maintenance industry, and formalizes something we have known for a long time – we are at our best when we work together. TAUC is all about collaboration, and bringing all of these associations together will benefit all of us in the industry for years to come”

The strategic alliance is expected to deliver tangible benefits to the members of MCAA, NECA, SMACNA and TAUC by fostering a collaborative environment that encourages the sharing of knowledge and resources. This alliance is poised to set a new standard for industry cooperation and pave the way for future innovations.

Mechanical Hub recently talked with Rich Camacho, CEO, Blue Recruit, about the hiring of qualified candidates to potential trade jobs. Blue Recruit is a company that provides skilled workers with a revolutionary path to success. While that mission is straightforward, reaching that goal requires tremendous collaboration between industry, educational systems and supporting organizations. Here is our discussion with Rich:

MH: What do you think the industry (PHVAC) can be doing better to recruit more to the trades?

CAMACHO: An issue we hear constantly amongst PHVAC companies, to a far greater extent than any other trade, is the idea that their company is “different.” I don’t know if it is a culture issue within PHVAC or a lack of competitor awareness, but many PHVAC owners have this misguided belief that the services they provide are more complicated than their competitors and thus must only hire highly experienced technicians and installers. Guess what, 95% of y’all provide the exact same services as the other five shops in your town and you are all fighting over the same technician or plumber that has seven years under their belt.

The insistence that you can only hire extremely experienced workers is a major hurdle to growth. Too often people complain “young people don’t want to work,” “they’re lazy,” “they are avoiding the trades to be social media influencers,” etc. Well, guess what? When you refuse to even interview someone trying to launch their skilled trades career, you become a major part of the problem. That business owner needs to remember that they were once a brand-new Apprentice, and someone took the time to train them. We will never train the trades’ next generation if we do not give them the opportunity to get started.

MH: Piggybacking off of this, how do we do a better job highlighting pay, lifestyle, for example, as huge positives while reducing the negative stereotypes with the trades?

CAMACHO: A major trend we have seen in recent years is that the average person is now well aware of the compensation potential in the trades. Trade and vocational schools are seeing higher enrollment than ever before. After all, if you’ve had your AC replaced or made an emergency plumbing call in the last three years you can vividly recall how many zeros where in that invoice.

However, what we as an industry are failing to promote is the flexibility the trades provides and the intrinsic benefit of the work itself. Compensation is actually the third most important factor for Job Seekers in deciding between job offers. A lasting impact of COVID is the desire for flexible schedules, and the trades often provide this freedom. Second, an astounding 87% of trades workers report being either satisfied or very satisfied in their work, while 62% of white-collar workers describe their work as “drudgery.” Remember those data points next time you hear a parent tell their child that the only way to succeed in life is by going to traditional 4-year college.

MH: During Covid, contractors were deemed essential workers. Do you think this heightened awareness to the trades as pandemic-proof and recession-proof to a certain extent?

CAMACHO: There is ZERO doubt that the trades are and will forever be the most recession-proof career track. After all, in a downturn economy, a family may decide not to take a planned vacation, might delay that planned home renovation, but they will still make the service call when their air goes out or the sink is overflowing.

With all the terrible that COVID brought us, a lasting positive legacy it left is the light it shined on what I’ll be bold enough to call the “Higher Education Cartel.” Insane student debt levels, often meaningless degrees, and social issues has shown many young people—just as importantly their adult influencers—that the trades are not a secondary option but a true avenue to success. Afterall, graduate enrollment rates are down about 15% from their 2010 highs, but construction focused trade school enrollment is up over 19% in that same period!

MH: We’ve been hearing a lot lately regarding hiring based on work ethic, abilities, desire, etc., and companies can the train the “skill.” Are you in agreement with this? Explain.

CAMACHO: Socrates once said the following, “The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households.”

In other words, the older generation has ALWAYS thought that the younger generation is lazy, lacks discipline, etc. I’ll be the first to say that categorizing all young people in this way is simply incorrect. Every single day, whether it be in the interactions we have with students at one of our partnered trade schools, a SkillsUSA classroom, or feedback from a customer, we’re exposed to motivated young people working hard to grow their skills and build a lasting career.

I believe that such character traits are mostly built at a very young age in the home, and unless your company is operating a three-month bootcamp and shaving heads, it is unlikely you can truly develop such soft skills. The best way to see a person’s values and ethics before hiring, is to include personality assessments within your interview process which will identify strengths and weaknesses.

We also recommend having that potential candidate spend a half day onsite, shadowing your team, touring your facility, and ending the interview with a group lunch. This allows your employees to play a part in the hiring process and allows you to see how they will interact with others (including restaurant staff) on a social or personal level.

MH: How does someone get involved with Blue Recruit?

CAMACHO: Couldn’t be easier, go to www.BlueRecruit.com and create your free account in about 5 minutes. You can view live available talent in your area, hire when you’re ready, and if you have any questions, we host live training demos every workday at 10, 12, and 2 pm EST.

Finally, we love working with partners like Mechanical Hub, and we continue to do our part in connecting the workers that keep our country moving forward with tremendous employers.

This past October, a select group of social media influencers that represent small or mid-sized, light commercial plumbing contractors attended a Watts two-day “Social Media Summit” at the company’s North Andover, Mass. and Franklin, N.H. locations. Guests included Mechanical Hub’s very own Eric Aune @mechanicalhub; Paige Knowles @plumber_paige; Travis Abaire @t.a.p.plumbingandheating; Matt Fleming @allstarplumbinginc; Evan Berns; and Chris Sbrocco @chris_sbrocco.

The Watts and social media crew

The purpose of the summit was to develop Watts’ own “rolodex” of online influencers who could help build Watts product excitement and awareness. Hosting a social media influencer summit provided the potential to deepen Watts’ social media influencer connections, assist in digital marketing, and gain contractor-level voice of customer. “Watts welcomed the group plumbers to discuss how social media can play a role in learning and collaborating within the plumbing and piping industry,” said Aune.

Guests were initially greeted to a hearty welcome from Watts CEO, President, and Chairperson of the Board, Bob Pagano. “We were greeted warmly by members of the Watts social media and marketing team, and heard a message from CEO Pagano about his vision for what’s coming next at Watts,” said Berns.

Watts CEO Bob Pagano

Following the opening remarks from Pagano, by an open dialogue on influencer benefits was held hosted by Ryan Kiscaden, Manager, Sales Enablement, with a quick breakdown of the Watts family of products from Shashwat Nath of the Watts Product Team. “After touring their state-of-the-art facility, we were able to ask questions and get our hands on products in their training room,” said Berns.

Abaire continued, “I’ve always liked the products that Watts put out, but to see firsthand the level of care, precision, and pride that actually goes into making their products gave me a whole new level of respect and trust in the Watts brand.”

Director of Training, Greg Gyorda, gives the group a tour of a working Watts mechanical room.

In the afternoon of that first day, the group toured the mechanical rooms and learning center and met with Greg Gyorda, Director of Training, and members of the Watts training team, including Kari Stocks, Training Campaign Manager. “Watts has built a world-class training facility at their headquarters where hands-on technical training is a main focus,” said Aune.

The gang at the Sam Adams brewery

Moreover, “I was impressed with the training facility, as I didn’t realize how many brands are under the Watts umbrella. They had a bit of everything at the training facility to check out and with which to get hands-on,” said Fleming.

Day one concluded with some authentic Boston flavor. “The Watts team showed us some of what Boston has to offer with a tour of Sam Adams brewery and a Boston Bruins game,” said Berns.

On the second day, the group took a one-hour trip to Watts’ Franklin Manufacturing Facility in Franklin, N.H. This facility is a center of excellence in manufacturing Watts’ specialty products that require some level of fabrication. This includes Watts-branded plumbing flow control products. The products that are manufactured at this state-of-the-art, lean facility are used worldwide in various residential and commercial applications. “We were able to tour their incredible manufacturing facilities, and got a look at the many steps that the Watts products go through before we see them on the shelf. It was great to see some of the smiling faces behind the products that we all know and love,” said Berns.

The Hub’s Eric Aune talks with Franklin Manufacturing Facility tour guide Pete Bertagna.

Tour guide Pete Bertagna captivated the group with some of the foundry’s processes, including how the world-renowned backflow preventers are made. “The Franklin factory tour gave us the opportunity to assemble our own backflow preventer from the parts manufactured on site; it was so cool to see the whole process from start to finish,” said Aune.

Fleming assembles his very own backflow preventer.

Fleming concurred, “The factory was also cool seeing all the backflow preventers that I’ve installed for years actually come to life.”

There is a need to continue to simplify plumbing systems and experiences over time. Online social media influencers are a “cog in the wheel” to positively influence the next generation and change perceptions. The Social Media Summit and those content creators that participated are cogs on the Watts messaging wheel. There is a growing need for training programs and education and Watts is taking training very seriously and believe it is key to its success.

The social media crew from l to r: Chris Sbrocco, Eric Aune, Matt Fleming, Travis Abaire, Paige Knowles, and Evan Berns

Overall impressions from the Social Media Summit:

• Eric Aune @mechanicalhub:

“Watts has been present in the industry for decades longer than my 25-year plumbing and heating career. Connecting with people who make, design and distribute the products was a special experience of which I’m thankful to have taken part.”

• Matt Fleming @ allstarplumbinginc:

“At the end of the day, it was great to get to hang out with all my plumbing peers from across the country. I definitely value the friendships I’ve made through social media, and I always look for to an opportunity to hang with everyone.”

• Evan Berns @re.plumb

“The trip was a great opportunity to connect with some of the plumbing and heating industries leading professionals. Overall, it was a great event for Watts to get more involved with the online community and develop their social media presence.”

• Travis Abaire @t.a.p.plumbingandheating

“It was really a great and educational experience, and I’m thrilled I was asked to be a part of it.”

• Paige Knowles @plumber_paige

“I learned a lot about their environment and training opportunities. Seeing how backflow preventers were made, and being able to make one, was awesome!”